European Consumers Seeking Health and Pharmaceutical Information, How Technology and Evolving Media Choices Are Shifting the Landscape, White paper, Manhattan Research, 2007 Total adult consumers population in 10 countries 325 million Patients with chronic and severe diseases search 20% more on line (*) (*)Pew Internet & American Life Project August 2006 Survey (N=2,928).
Social Media consists of all the online tools and platforms that people use to share opinions, insights, and experiences with each other 1 The passing of information in an informal, person-to-person manner 2 is called word-of-mouth or Buzz Users can monitor and analyse the online buzz in relation to topics and products in real-time and across a broad range of social media channels 1. Wikipedia at www.wikipedia.com 2. “The Anatomy of Buzz” by Emanuel Rosen site: http://www.emanuel-rosen.com/ What is social media and why does it matter?
The evolution of media Rob Halks http://www.slideshare.net/ARJHalk/social-media-and-pharma
What are the tools? The conversation prism – Brian Solis and JESS3 www.conversationprism.com
Who is using Social media? Pharma: 35 Brand-sponsored patient communities 35+ Branded YouTube channels 30+ Twitter accounts Patients: 63 Non-branded patient communities Facebook, Twitter, YouTube… Physicians 42 Healthcare professionals communities Twitter http://www.doseofdigital.com/healthcare-pharma-social-media-wiki/
C. De Bie (@cdebie) is a communication professional in the healthcare industry with a strong interest in the use of social media for collaboration. Her views do not necessarily reflect those of the company she works for.