DeWitt Portfolio

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  • 1. D D catherine diaz dewitt Page 1
  • 2. Page 2 catherine diaz dewitt
  • 3. Catherine Diaz Dewitt, CPSM IntroductIon 8 trighton court, reisterstown, Md 21136 & 109 Keaton Avenue, Wilmington, nc 28403 c: 919/612-1275 // e: catherine.dewitt@hotmail.com Overview A results oriented professional with over 10 years of professional marketing experience in the Architecture, Engineering and construction industry. I will utilize my capabilities in all aspects of marketing to develop and implement marketing programs that reach business goals. Personal characteristics include strong organizational skills, excellent time management skills and effectiveness working with internal and external clients. eDuCatiOn invOlveMent reSPOnSibilitieS Philadelphia university, School of Business > Society for Professional Marketing Services, > Manage request for proposal process including the design and preparation of Administration, Bachelor of Science, Marketing, Board Member for research triangle proposals, qualification packages and interview materials for potential projects and May 1997 chapter. Positions include: President, Past clients. President, treasurer, director of Member > Identify and recommend team members for project pursuits. Services, certified Professional Services > Assist other divisional marketing representatives with project pursuits exPerienCe Marketer Exam chair, Webmaster > Participate in the development of divisional marketing business plans. 01/2005 to Present > national Association of Industrial and office > communicate daily with project managers on client tracking/business development. director of Marketing Properties > develop marketing materials necessary to reinforce company’s position in the Jdavis Architects, raleigh, nc > triangle commercial real Estate Women marketplace. > downtown raleigh Alliance > Monitor and generate sales versus fees reports. 07/2002 to 12/2004 > Greater raleigh chamber of commerce: > Maintain a reporting system for tracking all project pursuits. Marketing Manager Board of Advisors, Young Professionals > Supervise and train marketing staff and coordinate daily activities. Skanska uSA Building Inc., raleigh, nc network, Buzz Books Member, AM central > create and design all promotional materials including brochures, advertisements, network, Marketing roundtables tradeshow booths and corporate materials. 08/2001 to 07/2002 > AIA triangle: Public relations committee > Manage company efforts to launch new website including interviewing design firms, Marketing coordinator > nc recreation and Parks Association creating site maps and organizing information. HntB corporation, Alexandria, VA > toastmasters International > responsible for updating and maintaining company website. > Former notary Public – Wake county > Assist in the marketing research of specific clients, project opportunities and make 11/1999 to 08/2001 recommendations in achieving short and long term objectives. Marketing coordinator > develop and maintain client relations Management database including resumes, rMF Engineering, Inc., Baltimore, Md SOftware project information and project portfolio. > Microsoft office Suite (Word, Excel, > Supervise public relations efforts to promote firm. 06/1998 to 11/1999 PowerPoint, outlook) > Identify and prepare award submittals for design excellence and firm achievement. Global Sales and Marketing coordinator > Quark > Participate in community affairs and trade organizations, serving as company digene corporation, Gaithersburg, Maryland > Adobe Photoshop representative. > Adobe Indesign > Manage all company tradeshow events, organize vendors and participate in events. > Adobe dreamweaver > Plan client appreciation parties as well as office open-houses. > deltek Vision > Manage holiday card mailings. > Implement employee relations program including welcome package and monthly “fun activities”. Page 3
  • 4. ProPoSAlS Project: talley Student center at nc State university Company: Jdavis Architects and WtW Architects Page 4 catherine diaz dewitt
  • 5. ProPoSAlS Proposal Manager and Graphic designer for Jdavis Architects’ response to nc State university’s $150 million student center project. Project involved managing the proposal team and coordinating with the national architect as well as 12 subconsultants. Page 5
  • 6. ProPoSAlS Project: raleigh convention center Company: Joint Venture with Skanska uSA Building Inc. and Barnhill contracting company Page 6 catherine diaz dewitt
  • 7. ProPoSAlS Proposal Manager and Graphic designer for a new convention center located in raleigh, nc. Project included proposal and interview materials for the project pursuit. the “tradeshow” theme interview materials included lanyards, a life-size tradeshow booth and a tote bag of goodie items. the Skanska/ Barnhill team was awarded the proejct unanimously. Page 7
  • 8. ProPoSAlS Project: Edison - city of raleigh Block B Company: Hamilton Merritt, Inc. Page 8 catherine diaz dewitt
  • 9. ProPoSAlS Proposal Manager and Graphic designer for a developer request for Proposal from the city of raleigh. were aware of the competing proposals and agreed that I would produce both proposals concurrently. developed Edison “Paint the town red” theme that emphasized a mixed-use project that would change Hamilton Merritt was awarded the project and I have continued to work for Hamilton Merritt creating the face of downtown raleigh. In addition, was Proposal Manager and Graphic designer for another marketing materials for the Edison project. developer for the same request for proposal. the developers Hamilton Merritt and White oak Properties Page 9
  • 10. ProPoSAlS Project: centennial campus Housing at nc State university Company: Jdavis Architects Page 10 catherine diaz dewitt
  • 11. ProPoSAlS Proposal Manager and Graphic designer for nc State university’s $80 million new residential housing project. Project involved managing the proposal team and coordinating with the national architect as well as 12 subconsultants. Page 11
  • 12. BrocHurES Project: Jdavis residential Brochure Company: Jdavis Architects Page 12 catherine diaz dewitt
  • 13. BrocHurES Managed and designed a brochure to announce Jdavis Architects new residential Studio. Worked with director of residential to showcase the firm’s residential housing experience. Page 13
  • 14. BrocHurES Project: Sustainable design Brochure Company: Jdavis Architects Page 14 catherine diaz dewitt
  • 15. BrocHurES Managed and designed Jdavis Architects’ sustainable design brochure for the triangle chapter of the urban land Institute. the brochure was designed to produce in-house and also designed to use at other sustainable design events. Page 15
  • 16. crEAtIVE WorK Project: Jdavis Architects “India Book” Company: Jdavis Architects Page 16 catherine diaz dewitt
  • 17. crEAtIVE WorK Managed and designed a comprehensive experience book to distribute in India. Worked with Jdavis leadership to create a book that would introduce the firm to international developers. Page 17
  • 18. crEAtIVE WorK Project: carmichael Sports complex Master Plan Company: Jdavis Architects Managed and designed the carmichael Sports complex Master Plan report submitted to nc State university as part of an open End contract with the university. Worked with the landscape Architects at Jdavis Architects to create a report that would reinforce the Jdavis name to the university. Page 18 catherine diaz dewitt
  • 19. crEAtIVE WorK Project: chapter Program Flyers Company: SMPS research triangle chapter BRANDIN HOW TO STAND O FROM THE HERD 11.08.05 Managed and designed postcards and flyers to announce monthly programs while serving as President of the research triangle chapter of SMPS. rebranded the chapters image to meet SMPS national’s branding guidelines. Page 19
  • 20. oFFIcE ItEMS Project: new Business cards Company: Jdavis Architects Managed and designed new business cards for Jdavis Architects. the card design followed the firm’s new website design and reinforced the firms disciplines and offices. the cards were designed to extend the average business card and are 3.5 x 2.125. Page 20 catherine diaz dewitt
  • 21. oFFIcE ItEMS Project: Marketing cutsheets Company: Jdavis Architects Mr. Egan is a Principal with JDavis WALNUT TERRACE HOPE Architects and has over 20 years REVITALIZATION – RALE experience. He has served as lead Principal-in-Charge for this designer and as Principal-In-Charge use neighborhood located i on several high-profile projects downtown Raleigh. It repre in the Triangle. Notable project $20 million Hope VI Grant f experience includes: Department of Housing and Development (HUD). CAPITOL PARK HOPE VI REDEVELOPMENT – WAKEFIELD MANOR – D RALEIGH, NC NC Master Planned TND mixed-use Principal-in-Charge for this WILLIAM D. neighborhood development. Includes the demolition of 382 units SF Senior Living facility loc Raleigh, North Carolina. W EGAN, AIA, of Halifax Court Public Housing and Manor was a NCHFA tax cr LEED® AP the new constructions of Office, Housing and Community Facilities. funded project. The projec consists of a total of 96 uni PRINCIPAL Hope VI Grant, $36 Million, buildings. One building is 4 Completion 2004 and the second building is EDUCATION Master of Architecture, Yale University, SF. The project also includ 1987 CHAVIS HEIGHTS HOPE VI unit apartment building. REDEVELOPMENT – RALEIGH, Bachelor of Art, Hobart College, 1983 NC WEST VILLAGE PHASE II Chavis Heights is a residential DURHAM, NC EXPERIENCE neighborhood of multiple housing Historic preservation/renov 2001-Present Architect, Principal types. The project is funded as demoltion of a 900,000 SF JDavis Architects part of a HOPE VI Grant from, Funded $80M complex of t The Department of Housing and manufacturing structures. L 1996-2001 Urban Development (HUD). The on a 9 acre site, the buildin Architect Cline Davis Architects project included the demolition of a be transformed into a dyna public housing project built in 1947. mixed use neighborhood. It 1989-1996 JDavis Architects provided all 450 living units, 273,000 SF Architect architecture, landscape architecture & lab space, 55,000 SF ret Duo Dickinson Architects Madison, CT and planning for the entire Chavis Amtrak train station and a 4 Heights Redevelopment. space parking structure. 1987-1989 Centerbrook Architects FEW GARDENS HOPE VI THE ARBORETUM – CARY Centerbrook, CT REVITALIZATION – DURHAM, NC High density 4-5 story apar Principal-in-Charge for the Few community “fronting” a reta PROFESSIONAL REGISTRATION Connecticut, 1991 Gardens Revitalization project, development that is part of North Carolina, 1998 representing a $60 million Hope Arboretum PUD. This proje Florida, 2001 VI Grant from the Department of a parking structure to supp NCARB 1987 Housing and Urban Development 40 dwelling units per acre d ULI 2006 (HUD). The grant funds the revival JDavis Architects is the Lea of Few Gardens, a Public Housing Architect on the Arboretum designed new cutsheets for Jdavis Architects. designed the cutsheets to highlight the project the Housing S Project in downtown Durham. JDA’s support from involvement in the project consisted information and photographs. Previous cutsheets were developer focused and the new Charlotte, NC. of of four parts: cutsheets were designed with institutional clients in mind. - Goley Street – 49 Living Units WINDSOR MANOR – RAL and Community Center NC - Holman Homes – 83 High density 4-5 story 300 Page Townhomes & Flats apartment community “fron - 21 Calvert Place – 38 Townhomes retail development. This pr & Flats also has a parking structure
  • 22. oFFIcE ItEMS Project: Marketing Plan Company: Jdavis Architects eting Plan: Summer 2006 – Spring 2007 vis Architects has been known as the leading architect for multifamily housing projects h the success of multifamily housing projects JDavis has been able to expand its e projects in Charleston, South Carolina as well as Alabama. ge in a marketing campaign that will focus on balancing the company’s portfolio and will vis. To begin this process JDavis will work with existing clients and begin leveraging ject types such as commercial. chitects work was a result of multifamily housing projects including mixed-use. These riven by multifamily housing project with the exception of the Pavilion East in Durham, clients have been the foundation of the company since its inception and will continue to ork. As market trends begin to shift JDavis Architects needs to balance the types of work oses to pursue commercial (including office and retail) projects along with the current e to increase its commercial work by 50% in the next three (3) years by leveraging s. JDavis employees will be pivotal factors in the company success as they are kept cus and are the front line of existing clients. Under the leadership of JDavis principals, ient satisfaction and new client opportunities. JDavis Architects must live its mission to te vibrant and livable communities with architecture of lasting value. ccess of JDavis Architects that they pursue a diversified project load. They will engage in developed a Marketing Plan for Jdavis Architects that focused on Media relations, Awards, communications, conferences/Events, Sponsorship, client relations, Professional fy project types and will continue to support the firms primary focus in multifamily Involvement and community Involvement. he firm expects to achieve the following goals throughout the coming year: Page catherine diaz dewitt existing22 client relationships in the architecture, landscape architecture, and interior
  • 23. Catherine DeWitt JDavis Architects 919/835-1500 phone oFFIcE ItEMS 919/835-1510 fax catherined@jdavisarchitects.com Project: Press releases Company: Jdavis Architects JDavis Architects’ Associate Earns National Accreditation Julie Montague Poovey Earns National Council for Interior Design Qualification RALEIGH, N.C. – Jeff Davis, president of JDavis Architects, PLLC (www.jdavisarchitects.com), a full-service architecture, landscape architecture and interior design firm, announces Julie Montague Poovey, IIDA, LEED AP, Associate and Interior Design Project Manager, has earned the National Council for Interior Design Qualification (NCIDQ). The core purpose of NCIDQ is to protect the health, life safety and welfare of the public by establishing standards of competence in the practice of interior design. Julie Montague Poovey started at JDavis Architects in 2003 and earned her Bachelor of Science in Interior Design from East Carolina University. She has concentrated most of her professional career on the design and planning of interior architecture. She has experience in hospitality design and specializes in the rehabilitation of existing buildings. Julie is also a LEED AP, Leadership in Energy and Environmental Design Accredited Professional by the U.S. Green Building Council. JDavis Architects areas of specialization include community planning, urban infill, office, mixed-use, housing, recreation/resort, retail, landscape architecture, interior design and sustainable design. Related Links: http://www.jdavisarchitects.com Quotes: Managed the public relations activities for Jdavis Architects. Worked with a Pr consultant for “Julie’s achievement of and took over the responsibilites in 2008. responsible Design Qualificationfor two years earning her National Council for Interior for writing press releases (NCIDQ) is a testament to her dedication and hard work.” outlets. the firm and distributing them to local media said Davis. Page About JDavis Architects, PLLC: 23 JDavis Architects is an organization of architects, landscape architects and interior designers
  • 24. WEBSItES Project: new Website Company: lighthouse Engineering, Inc. firm peo designed new website for an engineering firm. created site map and graphical look of the site. Worked with Bluetone Media, the firm responsible for building the site. Lighthouse Engineering I Mechanical, Electrical and Plumbing Engineers Page 24 catherine diaz dewitt
  • 25. WEBSItES Project: chapter Website Company: SMPS research triangle chapter the research triangle chapter hired a web design firm to design the new website. the firm’s designs did not highlight the chapter’s goals. designed the website to attract new members and for ease of registration. Page 25
  • 26. AdVErtISEMEntS Project: Jdavis Architects Advertisement Company: Jdavis Architects Raleigh I Philadelphia NERING IN RALEIGH’S NAISSANCE A V I B R A N T D O W N TO W N qrob== b= ^o`efqb`qrob abpfdk== qv=mi^kkfkd 510 Glenwood Ave., Suite 201 I Raleigh, NC 27603 I 919.835.1500 advertisement for Jdavis Architects that highlighted the Edison project located in designed I www.jdavisarchitects.com downtown raleigh. the advertisement was designed to coordinate with Jdavis Architects’ sponsorship for the raleigh Wide open celebration and ran in the triangle Business Journal. Page 26 catherine diaz dewitt
  • 27. AdVErtISEMEntS Project: Skanska uSA Building Inc. Advertisement Company: Skanska uSA Building Inc. Skanska uSA Building advertisement that ran in the triangle Business Journal. Page 27
  • 28. AdVErtISEMEntS Project: Benchmark Advertisement Company: Benchmark tool and Supply, Inc. Advertisement for Benchmark tool and Supply to run in SitePrep Magazine. Page 28 catherine diaz dewitt
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  • 30. D D catherine diaz dewitt Catherine Diaz Dewitt, CPSM 109 Keaton Avenue 8 trighton court Wilmington, nc 28403 reisterstown, Md 21136 P: 919/612-1275 E: catherine.dewitt@hotmail.com Page 30 catherine diaz dewitt