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Presentation at World Bank Land and Poverty conference 11 April 2013. Looks at the potential wide range of benefits which may arise from the use of the ecosystems service approach in sharing benefits from rural land management. This is built around a case study of Exmoor's potential for water management and carbon storage in the south west of England. Policy and practical lessons are taken from this case study for consideration in the broader context of land and its role in the alleviation of poverty.