There are 32,900,000 people living with HIV/AIDS Source: www.globalhealthfacts.org
Young People Don’t Know Enough… Although 84 per cent of young people believe the HIV and AIDS epidemic remains one of the great challenges of our time, almost 50 percent have a dangerously low knowledge about the killer virus . Source: Standard Chartered Bank Press Release
Over a third don't think condoms are very effective in preventing sexual transmission and nearly a quarter admitted they would not always use a condom when having sex. This could explain why almost half of the world's new HIV infections occur among 15 to 24 year olds according to the latest UNAIDS statistics, largely as a result of unprotected sexual activity. Source: Standard Chartered Bank Press Release Young People Don’t Know Enough…
The Anti-HIVirus Campaign WWW.VIR.US Standard Chartered Bank’s Anti HIVirus Campaign is a global initiative to support its HIV education programme. The HIV and AIDS preventative intervention focuses on education as a way of reducing the number of HIV infections. There is no cure thus, giving people the facts about HIV and AIDS enables them to make safe lifestyle choices, and also dispels the myths that drives stigma.
WWW.VIR.US is a first-of-its-kind animated website aimed at young people - to raise awareness and provide information about HIV and AIDS in a fresh, entertaining approach. The Anti-HIVirus Campaign WWW.VIR.US
SAVE LIVES AND WIN UP TO US$10,000 WITH YOUR CREATIVITY !
“ Play around with your imagination. Think about how you can create curiosity and share the knowledge with others. Create a VIDEO or ANIMATION that will heighten their curious minds by directing them to WWW.VIR.US and encourage them to take the quiz!” Students, answer the call-for-entries!
Prizes: 1 st Prize: USD5,000 2 nd Prize: USD3,000 3 rd Prize: USD2,000 To participate, visit http://en.eyeka.asia/partner/antihivirus
Anti-HIVirus Campaign (www.vir.us)
Target: Gen Y
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Anti-HIVirus Campaign (www.vir.us)
Target: Gen Y
Supported by: Standard Chartered Bank
Consumer Engagement Platform: Eyeka Asia Pacific (www.eyeka.asia) less
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