Cultural Intelligence
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Cultural Intelligence

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  • 1. Cultural Intelligence THE CAPABILITY TO FUNCTIONEFFECTIVELY IN A VARIETY OF CULTURAL CONTEXTS
  • 2. What is culture?
  • 3. What is Culture?
  • 4. What is culture? "Most social scientists today view culture as consisting primarily of the symbolic, ideational, and intangible aspects of human societies. The essence of a culture is not its artifacts, tools, or other tangible cultural elements but how the members of the group interpret, use, and perceive them. It is the values, symbols, interpretations, and perspectives that distinguish one people from another in modernized societies; it is not material objects and other tangible aspects of human societies. People within a culture usually interpret the meaning of symbols, artifacts, and behaviors in the same or in similar ways."Source:Banks, J.A., Banks, & McGee, C. A. (1989). Multicultural education. Needham Heights, MA: Allyn & Bacon.
  • 5. What is culture?HTTP://WWW.CARLA.UMN.EDU/CULTURE/D EFINITIONS.HTML
  • 6. What about YOU? Do you speak another language (fluently)? Do you have a passport? Have you ever visited another country for vacation? Have you ever lived outside the USA? Do you see yourself ever living in another country? Do you think living in another country would be easy? Do you read the news about other countries? In your line of work, do you collaborate with individuals from other countries? Do you eat foods from other countries? If you could go ANYWHERE in the world, where would you want to go?
  • 7. Are you prepared?
  • 8. Cross-Cultural Sensitivity Inventory A 32-item instrument that provides dimensional scores for individuals on five subscales. Levels of sensitivity on issues & experiences related to cross-cultural or inter-cultural interaction (the higher the score, the more sensitive the individual is) Used to raise people’s awareness of the issues to consider prior to intercultural interaction.
  • 9. The Five Subscales Cultural Integration  Assesses the degree to which an individual integrates elements from cultures other than their own in their daily activities. Behavioral Scale  Assesses the degree to which an individual has adopted behavior that is new or has a degree of comfort when interacting with others. Intellectual Interaction  Assesses the degree to which an individual seeks out knowledge of other cultural orientations. Attitude Toward Others  Assess the degree of openness towards others. Empathy Scale  Assesses the degree to which an individual identifies with the feelings of others.
  • 10. HSBC Cultural Differences
  • 11. Mistakes Americans Make
  • 12. A CROSS-CULTURAL TEST OF YOUR SOCIAL “GRACES” 1. ______ considered bad manners to open a gift in front of the giver A. Iran B. China 2. ______ gifts that appeal to intellect or esthetics are especially appreciated C. France 3. ______ avoid giving chrysanthemums (used only for cemeteries) D. Luxembourg E. Germany 4. ______ when giving flowers as a gift, take an odd number, but never 13 F. Japan 5. ______ never eat food with your left hand, as this is considered offensive G. Egypt H. Kenya 6. ______ it is impolite to eat everything on your plate 7. ______ white, blue, and black gifts should be avoided as they are associated with funerals 8. ______ never give alcohol as a gift 9. ______ don’t bring flowers except to express condolences 10. ______ avoid discussions of or asking questions about family, and job
  • 13. What is cultural intelligence? The capability to function effectively across a variety of cultural contexts.  Ethnic  Generational  Organizational Cultures Emphasis is on  understanding different cultures  Problem solving  Effective adaptations for various cultural settings.
  • 14. Why do we need cultural intelligence? The global workplace requires individuals  to be sensitive to different cultures,  to interact appropriately with people from different cultures, &  to analyze new cultures as they are encountered Cultural intelligence is needed  to manage the stress of culture shock, and  the consequent frustration and confusion that typically result from clashes of cultural differences
  • 15. Who needs cultural intelligence? Business leaders Government leaders Non-profit leaders Corporations Government agencies Universities ???
  • 16. Individuals & Organizations How do individuals develop their capacity to adapt effectively across different cultures? Why do some individuals possess superior capacity to deal with the challenges of working in different cultures? How do individuals reach full productive potential working in culturally diverse work environments in the home countries and overseas? How do organizations build capability for effective work assignments in locations around the world? How do organizations optimize individual and collective performance when they harness the cultural diversity of their people across the world?
  • 17. Capabilities of cultural intelligenceCQ Drive (motivation) CQ Knowledge (cognition) Your interest and  Your knowledge about how confidence in functioning cultures are similar and different. effectively in culturally diverse settings.  The emphasis is not on being an expert about every culture Without the ample drive to you encounter. take on the challenges that inevitably accompany  Instead, to what extent do you understand some core culture multicultural situations, differences and their impact there’s little evidence you’ll on you and others? be successful.
  • 18. Capabilities of cultural intelligenceCQ Strategy (meta-cognition) CQ Action (behavior) How you make sense of  Your capability to adapt culturally diverse your behavior experiences. appropriately for different cultures. It occurs when you make judgments about your own thought processes and  It involves having a those od others. flexible repertoire of responses to suit various situations while still Can you plan effectively in remaining true to light of cultural difference? yourself.
  • 19.  People use overly simplistic approachesLow CQ  “People are people. A smile and a kind word work anywhere.”* You react to externalstimuli (what you see &hear, in a new culturalcontext) and you judge it  Business continue to lose millions ofbased on what that meansin your own cultural dollars when expanding intocontext. culturally diverse markets.* You begin to recognizeother culture norms.You’re motivated to learn  Business leaders with low CQ usemore. disjointed, slap-dash approaches to the* You begin to myriad of cultural forces barraging them.accommodate othercultural norms into yourthinking. You can explainhow culture impacts the  Many charitable organizations get kickedway people might responddifferently to the same out of developing nations because of theircircumstances. inability to work with local officials.
  • 20.  When something seemingly bizarre, random, or unfamiliar happens, those with high CQHigh CQ* You adapt and adjust  Have a repertoire of strategies & behaviors toyour thinking and orient themselvesbehavior to othercultural norms.  Have a mental frame to discern whether it’s explained by culture or it’s something unique to a particular person or organization* You automaticallyadjust your thinking  Have the ability to encounter new culturaland behavior when you situationsget appropriate cues,sometimes  Are able to think deeply about what’ssubconsciously. happening (or not happening)  Make appropriate adjustments to how one should understand, relate, and behave in these otherwise-disorienting situations.
  • 21. What High CQ looks like:Teachers Human Resource Managers When working with  Have a better sense of students from various how to handle a cultural backgrounds, Muslim employee’s they learn how to adapt request to miss a sales their: conference during  Teaching Ramadan.  Assessments  Feedback strategies
  • 22. What High CQ looks like:Hospitals Students When led by culturally  Have more long-term intelligent leaders, are benefits more effective at:  Volunteer  Treating immigrant  Study Abroad patients  Have fewer lawsuits due to misdiagnosis of those patients
  • 23. Benefits of Increasing CQ SUPERIOR CROSS-CULTURAL ADJUSTMENT  IMPROVED JOB PERFORMANCE  ENHANCED PERSONAL WELL-BEING  GREATER PROFITABILITY
  • 24. Together We Can Be Catalysts! IMAGINE A LIBERAL POLITICIAN AND A TEA PARTY ACTIVIST ENGAGING IN RESPECTFUL DIALOGUE. IMAGINE A JEWISH FAMILY SHARING A HOLIDAY WITH A PALESTINIAN FAMILY. IMAGINE A CEO WORKING WITH A HIP-HOP ARTIST TO REDUCE WORLD HUNGER.  IMAGINE AN ACLU ADVOCATE JOINING AN EVANGELICAL PASTOR TO PROMOTE WORLD JUSTICE.
  • 25. Discussion What is cultural intelligence? How can you improve your global awareness? What are some questions you may want to ask someone from another culture before going to their country? In order to improve your cultural intelligence, how could you “scare yourself?” What does “think widely, focus deeply” mean?