Cultural Intelligence

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Cultural Intelligence

  1. 1. THE CAPABILITY TO FUNCTION EFFECTIVELY IN A VARIETY OF CULTURAL CONTEXTS Cultural Intelligence
  2. 2. What is culture?
  3. 3. What is Culture?
  4. 4. What is culture? <ul><li>&quot;Most social scientists today view culture as consisting primarily of the symbolic, ideational, and intangible aspects of human societies. </li></ul><ul><li>The essence of a culture is not its artifacts, tools, or other tangible cultural elements but how the members of the group interpret, use, and perceive them. </li></ul><ul><li>It is the values, symbols, interpretations, and perspectives that distinguish one people from another in modernized societies; it is not material objects and other tangible aspects of human societies. </li></ul><ul><li>People within a culture usually interpret the meaning of symbols, artifacts, and behaviors in the same or in similar ways.&quot; </li></ul><ul><li>Source: </li></ul><ul><li>Banks, J.A., Banks, & McGee, C. A. (1989). Multicultural education. Needham Heights, MA: Allyn & Bacon. </li></ul>
  5. 5. HTTP:// WWW.CARLA.UMN.EDU/CULTURE/DEFINITIONS.HTML What is culture?
  6. 6. What about YOU? <ul><li>Do you speak another language (fluently)? </li></ul><ul><li>Do you have a passport ? </li></ul><ul><li>Have you ever visited another country for vacation? </li></ul><ul><li>Have you ever lived outside the USA? </li></ul><ul><li>Do you see yourself ever living in another country? </li></ul><ul><li>Do you think living in another country would be easy? </li></ul><ul><li>Do you read the news about other countries? </li></ul><ul><li>In your line of work, do you collaborate with individuals from other countries? </li></ul><ul><li>Do you eat foods from other countries? </li></ul><ul><li>If you could go ANYWHERE in the world, where would you want to go? </li></ul>
  7. 7. Are you prepared?
  8. 8. Cross-Cultural Sensitivity Inventory <ul><li>A 32-item instrument that provides dimensional scores for individuals on five subscales. </li></ul><ul><li>Levels of sensitivity on issues & experiences related to cross-cultural or inter-cultural interaction </li></ul><ul><li>(the higher the score, the more sensitive the individual is) </li></ul><ul><li>Used to raise people’s a wareness of the issues to consider prior to intercultural interaction. </li></ul>
  9. 9. The Five Subscales <ul><li>Cultural Integration </li></ul><ul><ul><li>Assesses the degree to which an individual integrates elements from cultures other than their own in their daily activities. </li></ul></ul><ul><li>Behavioral Scale </li></ul><ul><ul><li>Assesses the degree to which an individual has adopted behavior that is new or has a degree of comfort when interacting with others. </li></ul></ul><ul><li>Intellectual Interaction </li></ul><ul><ul><li>Assesses the degree to which an individual seeks out knowledge of other cultural orientations. </li></ul></ul><ul><li>Attitude Toward Others </li></ul><ul><ul><li>Assess the degree of openness towards others. </li></ul></ul><ul><li>Empathy Scale </li></ul><ul><ul><li>Assesses the degree to which an individual identifies with the feelings of others. </li></ul></ul>
  10. 10. HSBC Cultural Differences
  11. 11. Mistakes Americans Make
  12. 12. <ul><li>A CROSS-CULTURAL TEST OF YOUR SOCIAL “GRACES” </li></ul><ul><li>1. ______ considered bad manners to open a gift in front of the giver </li></ul><ul><li>A. Iran B. China </li></ul><ul><li>2. ______ gifts that appeal to intellect or esthetics are especially appreciated </li></ul><ul><li> C. France </li></ul><ul><li>  </li></ul><ul><li>3. ______ avoid giving chrysanthemums (used only for cemeteries) </li></ul><ul><li>D. Luxembourg </li></ul><ul><li>E. Germany </li></ul><ul><li>4. ______ when giving flowers as a gift, take an odd number, but never 13 </li></ul><ul><li>F. Japan </li></ul><ul><li>  </li></ul><ul><li>5. ______ never eat food with your left hand, as this is considered offensive </li></ul><ul><li>G. Egypt </li></ul><ul><li>H. Kenya </li></ul><ul><li>6. ______ it is impolite to eat everything on your plate </li></ul><ul><li>  </li></ul><ul><li>7. ______ white, blue, and black gifts should be avoided as they are associated with funerals </li></ul><ul><li>  </li></ul><ul><li>8. ______ never give alcohol as a gift </li></ul><ul><li>  </li></ul><ul><li>9. ______ don’t bring flowers except to express condolences </li></ul><ul><li>  </li></ul><ul><li>10. ______ avoid discussions of or asking questions about family, and job </li></ul>
  13. 13. What is cultural intelligence? <ul><li>The capability to function effectively across a variety of cultural contexts. </li></ul><ul><ul><li>Ethnic </li></ul></ul><ul><ul><li>Generational </li></ul></ul><ul><ul><li>Organizational Cultures </li></ul></ul><ul><li>Emphasis is on </li></ul><ul><ul><li>understanding different cultures </li></ul></ul><ul><ul><li>Problem solving </li></ul></ul><ul><ul><li>Effective adaptations for various cultural settings. </li></ul></ul>
  14. 14. Why do we need cultural intelligence? <ul><li>The global workplace requires individuals </li></ul><ul><ul><li>to be sensitive to different cultures, </li></ul></ul><ul><ul><li>to interact appropriately with people from different cultures, & </li></ul></ul><ul><ul><li>to analyze new cultures as they are encountered </li></ul></ul><ul><li>Cultural intelligence is needed </li></ul><ul><ul><li>to manage the stress of culture shock, and </li></ul></ul><ul><ul><li>the consequent frustration and confusion that typically result from clashes of cultural differences </li></ul></ul>
  15. 15. Who needs cultural intelligence? <ul><li>Business leaders </li></ul><ul><li>Government leaders </li></ul><ul><li>Non-profit leaders </li></ul><ul><li>Corporations </li></ul><ul><li>Government agencies </li></ul><ul><li>Universities </li></ul><ul><li>??? </li></ul>
  16. 16. Individuals & Organizations <ul><li>How do individuals develop their capacity to adapt effectively across different cultures? </li></ul><ul><li>Why do some individuals possess superior capacity to deal with the challenges of working in different cultures? </li></ul><ul><li>How do individuals reach full productive potential working in culturally diverse work environments in the home countries and overseas? </li></ul><ul><li>How do organizations build capability for effective work assignments in locations around the world? </li></ul><ul><li>How do organizations optimize individual and collective performance when they harness the cultural diversity of their people across the world? </li></ul>
  17. 17. <ul><li>CQ Drive (motivation) </li></ul><ul><li>CQ Knowledge (cognition) </li></ul><ul><li>Your interest and confidence in functioning effectively in culturally diverse settings. </li></ul><ul><li>Without the ample drive to take on the challenges that inevitably accompany multicultural situations, there’s little evidence you’ll be successful. </li></ul><ul><li>Your knowledge about how cultures are similar and different. </li></ul><ul><li>The emphasis is not on being an expert about every culture you encounter. </li></ul><ul><li>Instead, to what extent do you understand some core culture differences and their impact on you and others? </li></ul>Capabilities of cultural intelligence
  18. 18. <ul><li>CQ Strategy (meta-cognition) </li></ul><ul><li>CQ Action (behavior) </li></ul><ul><li>How you make sense of culturally diverse experiences. </li></ul><ul><li>It occurs when you make judgments about your own thought processes and those od others. </li></ul><ul><li>Can you plan effectively in light of cultural difference? </li></ul><ul><li>Your capability to adapt your behavior appropriately for different cultures. </li></ul><ul><li>It involves having a flexible repertoire of responses to suit various situations while still remaining true to yourself. </li></ul>Capabilities of cultural intelligence
  19. 19. Low CQ <ul><li>* You react to external stimuli (what you see & hear, in a new cultural context) and you judge it based on what that means in your own cultural context. </li></ul><ul><li>* You begin to recognize other culture norms. You’re motivated to learn more. </li></ul><ul><li>* You begin to accommodate other cultural norms into your thinking. You can explain how culture impacts the way people might respond differently to the same circumstances. </li></ul><ul><li>People use overly simplistic approaches </li></ul><ul><ul><li>“ People are people. A smile and a kind word work anywhere.” </li></ul></ul><ul><li>Business continue to lose millions of dollars when expanding into culturally diverse markets. </li></ul><ul><ul><li>Business leaders with low CQ use disjointed, slap-dash approaches to the myriad of cultural forces barraging them. </li></ul></ul><ul><ul><li>Many charitable organizations get kicked out of developing nations because of their inability to work with local officials. </li></ul></ul>
  20. 20. High CQ <ul><li>* You adapt and adjust your thinking and behavior to other cultural norms. </li></ul><ul><li>* You automatically adjust your thinking and behavior when you get appropriate cues, sometimes subconsciously. </li></ul><ul><li>When something seemingly bizarre, random, or unfamiliar happens, those with high CQ </li></ul><ul><ul><li>Have a repertoire of strategies & behaviors to orient themselves </li></ul></ul><ul><ul><li>Have a mental frame to discern whether it’s explained by culture or it’s something unique to a particular person or organization </li></ul></ul><ul><ul><li>Have the ability to encounter new cultural situations </li></ul></ul><ul><ul><li>Are able to think deeply about what’s happening (or not happening) </li></ul></ul><ul><ul><li>Make appropriate adjustments to how one should understand, relate, and behave in these otherwise-disorienting situations. </li></ul></ul>
  21. 21. <ul><li>Teachers </li></ul><ul><li>Human Resource Managers </li></ul><ul><li>When working with students from various cultural backgrounds, they learn how to adapt their: </li></ul><ul><ul><li>Teaching </li></ul></ul><ul><ul><li>Assessments </li></ul></ul><ul><ul><li>Feedback strategies </li></ul></ul><ul><li>Have a better sense of how to handle a Muslim employee’s request to miss a sales conference during Ramadan. </li></ul>What High CQ looks like:
  22. 22. <ul><li>Hospitals </li></ul><ul><li>Students </li></ul><ul><li>When led by culturally intelligent leaders, are more effective at: </li></ul><ul><ul><li>Treating immigrant patients </li></ul></ul><ul><ul><li>Have fewer lawsuits due to misdiagnosis of those patients </li></ul></ul><ul><li>Have more long-term benefits </li></ul><ul><ul><li>Volunteer </li></ul></ul><ul><ul><li>Study Abroad </li></ul></ul>What High CQ looks like:
  23. 23. <ul><li>SUPERIOR CROSS-CULTURAL ADJUSTMENT </li></ul><ul><li>IMPROVED JOB PERFORMANCE </li></ul><ul><li>ENHANCED PERSONAL WELL-BEING </li></ul><ul><li>GREATER PROFITABILITY </li></ul>Benefits of Increasing CQ
  24. 24. <ul><li>IMAGINE A LIBERAL POLITICIAN AND A TEA PARTY ACTIVIST ENGAGING IN RESPECTFUL DIALOGUE. </li></ul><ul><li>IMAGINE A JEWISH FAMILY SHARING A HOLIDAY WITH A PALESTINIAN FAMILY. </li></ul><ul><li>IMAGINE A CEO WORKING WITH A HIP-HOP ARTIST TO REDUCE WORLD HUNGER. </li></ul><ul><li>IMAGINE AN ACLU ADVOCATE JOINING AN EVANGELICAL PASTOR TO PROMOTE WORLD JUSTICE. </li></ul>Together We Can Be Catalysts!
  25. 25. Discussion <ul><li>What is cultural intelligence? </li></ul><ul><li>How can you improve your global awareness? </li></ul><ul><li>What are some questions you may want to ask someone from another culture before going to their country? </li></ul><ul><li>In order to improve your cultural intelligence, how could you “scare yourself?” </li></ul><ul><li>What does “think widely, focus deeply” mean? </li></ul>

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