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Content Marketing
Content Marketing
Content Marketing
Content Marketing
Content Marketing
Content Marketing
Content Marketing
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Content Marketing

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  • 1. CONTENT MARKETING CHELSEA BEVINS (Image Source: blog.protocol80.com)
  • 2. What is Content Marketing? “ Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. ” (Image Source: http://www.scribewise.com) (Source: http://contentmarketinginstitute.com)
  • 3. The Content Marketing Model - Phone - Consultations - - Assessments - Demos E-newsletters Webinars Ebooks White Papers Blog Posts Web Content Articles Video Downloads (Image Source: http://ppc.org) (Set Objectives and know your audience before the creation process takes place)
  • 4. The Importance • • • • • Increases brand awareness A two-way communication medium Builds relationships Decreases length of sales cycle Increases credibility 60% of businesses are already using some form of content marketing (Image Source: http://www.circlesstudio.com) (Source: huffingtonpost.com & www.forbes.com)
  • 5. How to Measure Success 1. Awareness 1. 2. 3. Higher ranking in search engine results pages Steady increase in website’s “first time visitors” Social metricssuch as likes, followers, +1 s, upvotes, etc. 1. Consideration 1. Conversion 1. 1. 2. 3. 4. Increase total page view Longer visit duration Lower bounce rate Social metrics------ -------------------------------------------------------------- (Source: http://www.brandpoint.com) 2. 3. 4. Increased conversion rate measured by sales or leads Track which content sources contribute to the conversion funnel Social metrics Measure subscriber vs. nonsubscriber behavior
  • 6. 2014 Digital Marketing Trends Simplicity will Matter even more 9 in 10 organizations market content Storytelling will become paramount Each month 329 million people read blogs Content marketing never 27,000,000 was & will not be only piece of content are about link building shared each day (Infographic: http://socialmediatoday.com)
  • 7. References Charalambous, A. (2013). “5 B2B companies hitting the mark with their content marketing.” Circle S Studio. Retrieved from http://www.circlesstudio.com/blog/5-b2b-companies-hitting-the-mark-with-their-content-marketing/. “Content Marketing, advertising, big data and mobile marketing trends.” 2014. (2014). Social media today. Retrieved from http://socialmediatoday.com/irfan-ahmad/2044111/content-marketing-advertising-big-data-and-mobile-marketing-trends-2014infograp. Curcio, J. (2013). “How manufactures can use content marketing.” Protocol 20, Inc. Retrieved from http://blog.protocol80.com/2013/08/30/how-manufacturers-can-use-content-marketing/. DeMers, J. (2013). “The top 7 content marketing trends that will dominate 2014.” Forbes.com. Retrieved from http://www.forbes.com/sites/jaysondemers/2013/10/08/the-top-7-content-marketing-trends-that-will-dominate-2014/. Evans, M. (2013). “Content marketing – the present and the future.” PPC. Org. Retrieved from http://ppc.org/content-marketingpresent-future/. “Infographic: Measuring content marketing success.” (2014). Brand Point. Retrieved from http://www.brandpoint.com/contentmarketing/infographic-measuring-content-marketing-success/. Montesa, M. (2013). “How to incorporate micro-content into your content marketing plan.” Scribewise. Retrieved from http://www.scribewise.com/blog/bid/242570/How-to-Incorporate-Micro-Content-into-Your-Content-Marketing-Plan. Nagy, J. (2014). “Content marketing 101: An introduction to the newest marketing tool for businesses.” Huffington Post. Retrieved from http://www.huffingtonpost.com/jennifer-nagy/content-marketing-101-an-_b_4576992.html. “What is content marketing?” (2014). Content marketing institute. Retrieved from http://contentmarketinginstitute.com/what-iscontent-marketing/.

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