HISTORY OF STARBUCKS
• Findings
• Achievements
• Superiority
1- Achieved great success
2- Business development
3- Successful in US and internationally
4- Studying and Starbucks
5- The...
 Starbucks’s menu not only in
coffee but also
food, nutrition, merchandise
and beverages.
Top 7 Starbucks drink:
 1. Bre...
 Revenue growth
 Increment of retailers number
 Stores in worldwide
 In 5th
September, 2007, Apple
® and Starbucks
announced an exclusive
partnership
 Starbucks became a
naming sponsor of
...
CULTURES AND CHALLENGES
CULTURES
• Warm and Unusual
• New inventions
1. Dressing up
2. Luxury but cheap coffee
3. Specific...
1- Starting the payment technology in 7000 stores
2- Starbucks dealing with innovator square
3- Mr. Dorsey and Mr. Schultz...
1. With the $3.95 breakfast offer
2. Economic downturn in all coffee shops
3. Increment of selling coffee in Starbucks
• W...
The Starbucks social media plan uses 4 primary digital touch
points:
 Starbucks on Twitter:
over 3 million followers on t...
 Bussing-Burks, M., 2009. Starbucks. Connecticut: Greenwood Publishing Group.
 Noff, A.,2010. The Starbucks Formula for ...
Starbucks history and achievement
Starbucks history and achievement
Starbucks history and achievement
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Starbucks history and achievement

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Starbucks history and achievement

  1. 1. HISTORY OF STARBUCKS • Findings • Achievements • Superiority
  2. 2. 1- Achieved great success 2- Business development 3- Successful in US and internationally 4- Studying and Starbucks 5- The aim of the company
  3. 3.  Starbucks’s menu not only in coffee but also food, nutrition, merchandise and beverages. Top 7 Starbucks drink:  1. Brewed Coffee  2. Latte  3. Vanilla Latte  3. Mocha  4. White Mocha  5. Caramel Machiatto  6. Caramel Frappuccino  7. Mocha Frappuccino
  4. 4.  Revenue growth  Increment of retailers number  Stores in worldwide
  5. 5.  In 5th September, 2007, Apple ® and Starbucks announced an exclusive partnership  Starbucks became a naming sponsor of “Morning Joe” in NBC news
  6. 6. CULTURES AND CHALLENGES CULTURES • Warm and Unusual • New inventions 1. Dressing up 2. Luxury but cheap coffee 3. Specific coffee cups • Being progressive • Hard work CHALLENGES • Branded coffee houses • Opponents • Accelerating • More small coffee houses
  7. 7. 1- Starting the payment technology in 7000 stores 2- Starbucks dealing with innovator square 3- Mr. Dorsey and Mr. Schultz 4- This technology of payment is very simple.
  8. 8. 1. With the $3.95 breakfast offer 2. Economic downturn in all coffee shops 3. Increment of selling coffee in Starbucks • With the morning discounting offer 1. Lost to more cost efficient retailers like McDonald’s and Dunkin Donuts 2. Starbucks has extended all over the world.
  9. 9. The Starbucks social media plan uses 4 primary digital touch points:  Starbucks on Twitter: over 3 million followers on twitter  Starbucks on Facebook: Over 32 million likes on facebook  Starbucks on Youtube More than 15000 subscribers  My Starbucks Idea  Starbucks Blog:”Idea in action”
  10. 10.  Bussing-Burks, M., 2009. Starbucks. Connecticut: Greenwood Publishing Group.  Noff, A.,2010. The Starbucks Formula for Social Media Success. [Online] (updated 11 January 2010) Available at:< http://thenextweb.com/2010/01/11/starbucks-formula-social-media-success/> [Accessed 25 November 2012].  Baertlein, L., 2011. Starbucks to open U.S. juice bars in 2012. The Reuters, [online] 11 Nov 2011. Available at:<http://www.reuters.com/article/2011/11/11/uk-starbucks-idUSLNE7AA01H20111111> [Accessed 25 November 2012].  Starbucks, 2012. Top 7 Starbucks Drinks. [online] (updated 1 May 2012) Available at:< http://coffeecupnews.org/starbucks- drinks/> [Accessed 25 November 2012].  Fink, R.,. How Starbucks Became the Social Media Model. [online] Available at:< http://www.strategicdriven.com/marketing- blog/bid/24379/How-Starbucks-Became-the-Social-Media-Model> [Accessed at 25 November 2012].  Rothman, W., 2007. Apple Partners With Starbucks For Free Wi-Fi Access to iTunes Music Store. [online] (Updated 5 Sep 2007) Available at:< http://gizmodo.com/296696/apple-partners-with-starbucks-for-free-wi+fi-access-to-itunes-music-store> [Acscessed 25 November 2012].  Stelter, B., 2009. Starbucks Is Now the Official Joe of ‘Morning Joe’. The New York Times, [online] 31 May 2009. Available at:< http://www.nytimes.com/2009/06/01/business/media/01joe.html> [Accessed 25 November 2012]  Articles.cnn.com., 2009. Starbucks Offers. CNN,[online]09 February 2009. Available at:http://articles.cnn.com/2009-02- 09/us/starbucks.offers[Accessed 17 October 2012]  Coffee.org, 2010. History of Starbucks.[online](updated 2 November 2011) Avaible at: <http://www.coffee.org/articles/index.php?art=141>[Accessed 24 October 2012]  Fellner,K.,2008. The Cross Dressing Of Coffee-Counter Culture. New Brunswick: Rutgers University Press  Harrer,A., 2012. 2011 Earnings. The New York Times,[online] 26 January 2012. Available at:<http://topics.nytimes.com/top/news/business/companies/starbucks corporation/index.html>[Accessed 24 October 2012]  Lepora,M., 2011. 15 Facts About Starbucks That Will Blow Your Mind. [online](updated 25 March 2011) Available at:http://www.businessinsider.com/15-facts-about-starbucks-that-will-blow-your-mind-2011-3?op=1[Accessed 24 October 2012] 1.Efratia, A. and Gasparro, A., 2012. Starbucks invests in square. The Wall Street Journal, [online] 8 Aug. Available At:<http://online.wsj.com/article/SB10000872396390444423704577575803898185594.html> [Accessed 29 oct 2012].  2. Kehussy., 2012. Growth And Development Of Starbucks. [online]Available At:<http://kehussy.hubpages.com/hub/Growth- and-Development-of-Starbucks> [Accessed 25 Oct 2012].  4. Starbuks, 2012. The Verismo System By Starbucks.[video online]Available At: <http://www.youtube.com/watch?v=xUNz5bTw7N8&feature=plcp> [Accessed 7 Nov 2012].
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