Apple Analysis


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Apple Analysis

  1. 1. Steve Jobs ,SteveWozniak Ronald Wayne created Apple Computer on 1April1976
  2. 2.  The Apple I The owner of this added a keyboaed and a wooden case The Apple logo in 1977 created by Rob Janoff with the rainbow color theme used until 1998
  3. 3. Economical •Selling products in international markets. •As of August 2012, Apple had 395 official stores worldwide. Political •Design, develop and market numerous product and service lines. •Increasing bonds and partnerships with other companies. Social •Many fans. •Seen as the Innovation of technology, not because of most usage, but quality and design. Environmental •More environment friendly products. •Improved or differentiated brand. Legal •Oppurtunity for competitors copy Apple products. Case of Samsung. •Users using illegal apps and music. Technological •New technologies in related sectors. •Packaging new technology inside old design will not come through
  4. 4.  Strength: Apple products was predominately manufacture of personal computer,e.g:iPhone iPod ,iMac,iPad  Portable,appearance desgin,  after -sale service department  Weakness:too frenquently to update  Opportunity:software,system  Theart:many competitor
  5. 5. Benefits Satisfaction
  6. 6. What if we all have phones?
  7. 7. •Rothman, W., 2007. Apple Partners With Starbucks For Free Wi-Fi Access to iTunes Music Store. [online] (Updated 5 Sep 2007) Available at:<> [Acscessed 25 November 2012]. •Laughlin, A.,2013. Apple trademarks design of its retail stores. [Online] (Updated 30 Jan 2013) Available at:<> [Accessed 13 Febuary 2013]. •Murph, D., 2012. Apple Q4 2012 earnings: $36 billion in revenue, $8.2 billion net profit. [online] (Updated 25 Oct 2012) Available at:<> [Accessed 13 Febuary 2013]. •Bilogan, M., 2012. Apple company PESTLE analysis, risks and opportunities. [online] (Updated 06 Mar 2012) Available at:<> [Accessed 13 Febuary 2013]. •Bell, K., 2012. Apple’s EarPods Packing Is So Environmentally Friendly It Turns To Mush In Water [Video]. [online] (Updated 11 Oct 2012) Available at:<> [Accessed 13 Febuary 2013]. •Campbell, M., 2012. Apple iPhone 5, 4S among most environmentally friendly phones, study finds. [online] (Updated 03 Oct 2012) Available at:<> [Accessed 13 Febuary 2013]. •Omer, M., 2012. Apple inc. [online] (Updated 10 Nov 2012) Available at:<> [Accessed 13 Febuary 2013]. •Kim, E. 2012. 8 Samsung phones that copied Apple's design. [online] (Updated 28 Aug 2012) Available at:<> [Accessed 13 Febuary 2013]. •Rawson, C.2010. The history of Apple and AT&T's marriage of convenience. [online] (Updated 20 Jul 2010) Available at:<> [Accessed 13 Febuary 2013] •BBC News,2013.Apple revenues miss expectations as iPhone sales disappoint.[online] Available at:< 21172259>[Accessed 14 February 2013] •Samsung,2013.Benefits.[online] Available at:<> [Accessed 14 February 2013] • Jay Garrett,2012.5 Steps how to design like Apple.[online] Available at:<>[Accessed 14 February 2013] •Jobs at Apple, 2013.All the benefits you’d expect.And then some.[online] Available at:<> [Accessed 14 February 2013] •Apple brand experience.[online] Available at::<> [Accessed 14 Febuary 2013]. Apple Investor Relation FAQ Apple inc.Retrieved March 2,2007 •J Heid ,1996,< _Apple _Inc>16/02/2013