Advertising Week 2009 87 cool things, even a few from us

Advertising Week 2009 Google Creative Lab Does not sell anything. Is comprised of creative people. Likes idea people and tech people and those who are both. Should not really be giving speeches.

Advertising Week 2009 bit.ly/87coolthings link....

Advertising Week 2009 Today's list of stuff. 1. stuff we like 2. stuff that's probably worth knowing about 3. stuff we made

Three Ways of Thinking of Google Advertising Week 2009 1. when you are creating experiences 2. when you want people to go experience those experiences 3. when you are thinking of both simultaneously (recommended)

Launch: Mar '09 Uses: YouTube (just cool) url: thru you future = glorious mess! why? the cost of experimentation is approaching zero. Advertising Week 2009

"API" API = All-Powerful-Imaginatorium (not really. API = application programming interface) Advertising Week 2009 Screen shot from Churaumi-Hakken Aquarium site (using the YT API). It is down now - but while it was up we were spellbound. Launch: Jun '09

yooouuutuuube Take something cool and make it insanely cool Advertising Week 2009 Launch: May '09 Uses: YouTube API url: original Alice [click to play video]

Advertising Week 2009 that's not cool Cool user-focused teen site powered by YouTube (without anyone knowing) Launch: Jan '09 Uses: YouTube API url: thatsnotcool

karaoketube Using youtube API and lyrics databases to create on-the-fly karaoke Advertising Week 2009 Launch: Nov '08 Uses: YouTube API [now in disrepair] url: karaoketube

sprint Integrated top-to-bottom campaign with UGC Advertising Week 2009 Launch: Dec '08 Uses: YouTube API, url: clock demo now campaign

animoto Animoto lets users generate and post videos of their photos Advertising Week 2009 Launch: Dec '08 Uses: YouTube API url: animoto

Advertising Week 2009 citizen reporting & iran The citizen is the spokesperson Launch: Jun '09 Uses: YouTube url: Reporter Center

bylaurenluke A passion for make-up and a webcam Advertising Week 2009 Joined: Jun '07 Uses: YouTube url: BBC feature bylaurenluke on youtube

nike five Maximizing all the assets, out-takes, making-of's, edits and phone-cams ^^ Rooney gets nutmegged by a kid Advertising Week 2009 Launch: Feb '09 Uses: YouTube (just cool) url: nike football

webbys The Webbys create a homepage with all the content from the 2009 awards. Advertising Week 2009 Launch: Jun '09 Uses: YT Flash gadget url: Webbys '09

Advertising Week 2009 HP or YT? Make YouTube your own... A complex and highly engaging online video contest from HP with online editing tools Launch: Aug '09 Uses: Giant YouTube Contest Gadget url: you on you

Advertising Week 2009 cavalcade YouTube channel where users dub Seth McFarlane cartoons. Definitely funnier. Launch: Sep '08 Uses: YouTube Contest url: cavalcade

nintendo Warioland : A 2008 YT channel takeover that brought the house down Advertising Week 2009 Launch: Sep '08 Uses: YT Flash gadget url: warioland on YT

"Annotations" Make your entire website out of videos on YouTube. Cool. Advertising Week 2009 Launch: May '09 Uses: YT annotations url: booneoakley.com

where's Dexter? Involve your viewers... & find Dexter Advertising Week 2009 Launch: Sep '09 Uses: YT annotations url: where's dexter ?

yt street fighter Classic use of annotations to create games Advertising Week 2009 Launch: Jan '09 Uses: YT annotations url: StreetFighter BBoy Joker

interactive parkour Choose your route and moves for the free-running, roof-climbing crazy people Advertising Week 2009 Launch: Aug '09 Uses: YT annotations url: Livewire

mosaic A music video made of thousands of stills from classic YT videos - each still is annotated so you can click to watch the older videos Advertising Week 2009 Launch: Apr '09 Uses: YT annotations url: Mosaic

sour A music video made only using fans of the bands and (believe it or not) shot entirely on webcams Advertising Week 2009 Launch: Jul '09 Uses: YouTube (just cool) url: Sour

yousuckatphotoshop Cos we still love it Advertising Week 2009 Launch: Jan '08 Uses: YouTube (just cool) url: Yousuckatphotoshop

inBflat User generated content turned into user-generated composition tool Advertising Week 2009 Launch: May '09 Uses: YouTube (really cool) url: inBflat.net

Advertising Week 2009 handdrawn A beautiful stop-motion portfolio playing with digital identity and object. [classic] Launch: Aug '08 Uses: YouTube (just cool) url: evelien lohbeck

YT : Jun '09 TV : Aug '09 Advertising Week 2009 postit creative

Advertising Week 2009 photo creative YT : Apr '09 TV : Sep '09

Advertising Week 2009 shadow creative YT : Aug '07 TV : Aug '09

we are here...

Launch: n/a Uses: Maps API url: microtyp.org blaubo.com Stas Kulesh Advertising Week 2009 portfolio maps designers create portfolios using maps

Advertising Week 2009 scribblemaps Make a map into a sketch pad Launch: May '09 Uses: Maps API url: scribblemaps

Advertising Week 2009 zappos Let people watch other people buy stuff and then link it through to the store... Launch: Apr '09 Uses: Maps API url: zappos

nation of go BF Goodrich building driver communities around maps using geo-tagged mobile tools Advertising Week 2009 Launch: Sep '09 Uses: Maps API, MyMaps YouTube url: nation of go

Advertising Week 2009 mapmyrun Map your run before you start, share, and see how far you want to go Launch: Nov '08 Uses: Maps API url: mapmyrun

Advertising Week 2009 my tracks Map your run or ride after you've finished and get statistics Launch: Aug '09 Uses: Android; Maps API url: my tracks

Advertising Week 2009 tate art map British public document the national art treasures for Tate on a map mash-up Launch: Jul '09 Uses: Maps API url: artmap

Monopoly Play monopoly world-wide Advertising Week 2009 Launch: Sep '09 Uses: Maps API, SketchUp API url: monopolycitystreets TM

Advertising Week 2009 ohio is a piano Makes all the counties of Ohio state into piano keys and let people play tunes (randomly or by data set) Launch: Jul '09 Uses: Maps API; Flash url: ohio is a piano

Advertising Week 2009 hong kong pixel maps pixel maps of Hong Kong built into Google maps API Launch: Jun '09 Uses: Maps API (just cool) url: pixel maps

Advertising Week 2009 Race around the (Google) Earth with old school computer game controls < > ^ v real world racer Launch: Nov '08 Uses: Maps API (just a game) url: realworldracer

Advertising Week 2009 uniqlo fashion map Follow a jacket across the map as it is modeled by 1000 Tokyo residents each with their own style. Launch: May '09 Uses: Maps API url: uniqlo

Advertising Week 2009 WoW map The World of Warcraft in Google Maps Launch: Mar '09 Uses: Maps API url: WoW map

[deep breath...]

Advertising Week 2009 make history Create a virtual memorial to 9/11 using Street View imagery and layers of digital storytelling. Launch: Sep '09 Uses: Maps API, Street View url: makehistory

Advertising Week 2009 DIY streetview Why wait for the StreetView tricycles? Create your own authentic experience. Launch: May '09 Uses: Sticky Tape url: Office Streetview

Advertising Week 2009 url: environmental projection interactive projection Affect the space between message and recipient in a highly personal way.

Advertising Week 2009 building projection cool building projections Feb '09 Apr '09 Aug '09

Advertising Week 2009 goollery.org A collection of Google-related projects from around the world Launch: Sep '09 url: goollery.org

Advertising Week 2009 daytum Give people new tools to track and monitor their lives and ways to share. Watch that data change the world Launch: Sep '08 url: daytum

Advertising Week 2009 stweet Mashup geo-coded mobile tweets with StreetView or Maps so that you can see where other people are twittering from Uses: Streetview API; Maps API; Twitter API url: stweet twittervision

Advertising Week 2009 go ogle Mathematical composites based on Google image search. Uses: Image Search url: meggangould.net

Advertising Week 2009 montage mashup Use image search API to generate art & wallpaper Uses: Image Search API url: montage-a-google

Advertising Week 2009 we tell stories B ooks are books until you start thinking of them differently – here books are journeys . Launch: Oct '08 Uses: Maps API url: we tell stories

Advertising Week 2009 wordle.net source: Obama's Inaugural Address url: wordle.net

augmented reality 101 US Postal and the Augmented Reality tool to tell you if your parcel is big enough. Advertising Week 2009 Launch: Jun '09 url: AR for USPS

cooler AR Mobilizy (Wikitude) Winner of the Android Developer Challenge Advertising Week 2009 Launch: Aug '08 Uses: Android url: mobilizy

Advertising Week 2009 sky map Celestial knowledge tool on your phone Launch: Jun '09 Uses: Android; Maps url: sky map

Advertising Week 2009 touchable holography Geek out moment. Launch: Aug '08 url: siggraph09 pdf: abstract

Advertising Week 2009 wave Yes, it's a 1 hour and 20 minute software demo. And yes, you should watch it. Launch: Jun '08 url: wave

Advertising Week 2009 android android. it's open source. anybody can use it. sound familiar?

Advertising Week 2009 your crystal ball Search = interest. What interests people? When? Where? Really? Find out. insights for search google trends domestic trends SbKT YouTube Insights Blogsearch Google Analytics

Advertising Week 2009 voice search what happens when you don't have to type any more?

Advertising Week 2009 translate what happens when language barriers fall? url: translate.google.com gmail translate

Advertising Week 2009 fast flip Business Week NY Times letting news sites be read like news papers

Advertising Week 2009 video chat ... inside your email

Advertising Week 2009 app engine Hosting web apps is for dummies

your location Advertising Week 2009 You are here.....so why don't you.....

we made this...

Advertising Week 2009 favorite places url: Favorite Places Mobile Collect the favorite places of notable people around the world and make it mobile... Charles Veley? Yo-Yo Ma?

chrome experiments Market to your strengths. Chrome is fast, so we proved it. launched: Mar '09 uses: chrome & javascript url: homepage gravity talk browser balls twitch sphere chromedrones wavy Advertising Week 2009

radiohead Find someone great and do something completely original with them (...like giving away their IP) Advertising Week 2009 Launch: Jul '08 url: code home user videos

symphony Allowed musicians worldwide to audition for an international orchestra Advertising Week 2009 Launch: Apr '09 Uses: YouTube url: Home Page Mash-up Video Summary Video UGC Video The concert

symphony Be ready to fail... Advertising Week 2009 [4hrs before event]

symphony. fail? Advertising Week 2009 [4hrs before event]

symphony. triumph! Advertising Week 2009 [event]

Advertising Week 2009 gmail stickers

bit.ly/87coolthings (yes it's the whole presentation...) (...until we speak to legal) thanks... questions? mailto:creativesandbox@google.com Advertising Week 2009