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Introduction Cont. Affected Departments How and Why Supported Departments How and Why Customer Relationship Marketing (CRM) Marketing Project Focus Existing Customers and Why Potential Customers and Why
Expand Product Line New Product Offering Housewares Repackage and Brand Logo Slogan Web Address Marketing Project Goals Your one stop shop for all your gadget needs. www.globalgadgetimports.org
Open Additional Stores Increase Region Surrounding States Major Marketing Campaign Increase Sales Increase Brand Awareness Marketing Project Goals Cont.
Branding Logo, Image, Reputation Public Relations Interaction between Company & Consumer Digital Marketing Methods Websites Blogs Microblogs Social Networks Aggregators Marketing Concepts
Campaign Promotion Slogan Direct Mail Advertising Marketing Concepts
Accounting and Finance Budget Information Technology (IT) Internet Marketing and Public Relations Development & Implementation Upper Management Approval Affected Departments
Sales Increased Buyer Traffic Logistics Import & Distribution Warehouse Warehousing New Product Line Customer Service Increased Consumer Concerns Human Resources Hire Additional Employees Supported Departments
Marketing Project Focus Existing Customers Lacking Market Reputation Increase Customer Satisfaction Increase Customer Loyalty Potential Customers Lacking Market Reputation Create New Client Base Gain Customer Satisfaction Develop Customer Loyalty
References Scott, D.M. (2009). New rules of marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly. Hoboken, NJ: John Wiley & Sons, Inc. WSDfRO. (2002). What is a web site? Retrieved November 26, 2009, from http://www.religiousresources. org/homepage/t_whatis.php