The GGI Difference Demonstrate Leadership skills Effective Communication Price Quality Performance Durability Customer support
Market Segments (cont.)
Utilizing Market Trends
Utilizing Market Trends 64% of all Americans have faced levels of economic hardship and have had to cut back on their buying patterns due to the loss of a job or other changes in personal income (Morin & Taylor, 2009) (Morin & Taylor, 2009).
Product Focus Cookware Types of Cookware Relative Price by Cookware Brand
Product Focus (cont.) Bakeware Types of Bakeware Relative Price by Cookware Brand
Product Focus (cont.) Small Appliances Large Appliances
References Bed Bath & Beyond, Inc. (BBBY) Profile. (2009). Retrieved from http://finance.yahoo.com/q/pr?s=BBBY Bureau, U. C. (2009). Table 3. Age of reference person: Average annual expenditures and characteristics, Consumer Expenditure Survey, 2008. Washington DC: Bureau of Labor Statistics. Retrieved December 3, 2009, from http://www.bls.gov/cex/2008/Standard/age.pdf
References Bowerman, B.L, O'Connell, R.T, Orris, J.B, & Murphree, E.S. (2008). Essentials of business statistics. New York, NY: McGraw- Hill. Kotler, Philip, and Kevin Keller. Marketing Management. 13. New Jersey: Pearson Education Inc. , 2009. 662. Print.
Resources Morin, R., & Taylor, P. (2009, April 23). Luxury or necessity the public make a u-turn. Retrieved December 4, 2009, from Pew Research Center.com: file:///C:/ Users/Chuck%20Foster/Desktop/luxury-necessity- recession-era-reevaluations.htm.
References Pier 1 Imports, Inc. (PIR) Profile. (2009). Retrieved from http://finance.yahoo.com/q/pr?s=PIR Reynolds, P., (2006). What's Cooking with house-wares (trends in the house-ware sector). Retrieved December 4, 2009 from http://www. goliath.ecnext.com/coms2/gi_0199-5400981/ What-s-cooking-with-house-wares.html.