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Social Media Workshop for Cambridge Organizations 2009 11 19
 

Social Media Workshop for Cambridge Organizations 2009 11 19

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    Social Media Workshop for Cambridge Organizations 2009 11 19 Social Media Workshop for Cambridge Organizations 2009 11 19 Presentation Transcript

    • Social Media Workshopfor Cambridge Organizations
      November 19, 2009
      Cambridge Community Television
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Thank You Whole Foods!
      Follow on
      River Street - @WholeFoodsRVR
      Prospect Street - @WFMProspectSt
      Fresh Pond - @WFM_FreshPond
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Who Am I?
      Colin Rhinesmith, Community Media Coordinator, Cambridge Community Television
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
      Website
      Facebook
      Twitter
      YouTube
      Flickr
      Linkedin
    • Your Survey Responses
      Q: What issues would you like addressed?
      Best practices: social media
      Time management
      Identity/brand management
      Return on investment
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • We don’t have time to . . .
      Address every technical question
      Review all social media tools
      Review website management
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Today’s Agenda
      Review Best Practices
      Create A Social Media Strategy
      Learn How to Measure Success
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Before You Begin
      Determine your organization’s goals
      Develop a communications plan
      Know how to reach your audience
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Surveys Work!
      Create a Survey:
      Survey Monkey - http://surveymonkey.com- Basic: Free (100 responses per survey)- Monthly Pro: $19.95/month (1000 per month)- Annual Pro: $200/year (unlimited responses per survey)
      Phone Calls
      Paper Based Survey
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Part I.Best Practices: Social Media
      RSS
      Blogging
      Sharing
      Twitter
      Facebook
      YouTube
      Examples adapted from David Dombrosky’s (must see) Slideshare Presentation, “Social Media And Social Networks From Experiment To Strategy Aug09” - http://tinyurl.com/yzz6xre
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • What Are Social Media?
      Cambridge Community Television - 675 Mass Ave, Cambridge, MA - (617) 661-6900 - http://cctvcambridge.org
    • What Are Social Media?
      Social media are tools that allow you to . . .
      Connect to people with similar interests
      Participate in online discussion and debate
      Be the media- author- photographer- filmmaker- storyteller
      Cambridge Community Television - 675 Mass Ave, Cambridge, MA - (617) 661-6900 - http://cctvcambridge.org
    • Where To Learn More
      Sign-up for a personal account
      - Connect to friends and colleagues
      CCTV Training Program
      - http://www.cctvcambridge.org/training
      Non-Profit Technology Network
      - http://www.nten.org/
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Listen Before You Engage
      Listen to your audience & how they communicate before you engage
      Know which tools your clients are using
      Don’t use tools they’re not using!
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Best Practices: RSS
      Make it easy for people to subscribe to your new content. Set up an RSS feed!
      What is RSS? http://www.whatisrss.com/
      Feedburner: http://www.feedburner.com/
      Need an RSS feed? - Set up a blog to allow your audience to follow updates from your organization
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Best Practices: Blogging
      Set up a blog at Wordpress.com or Blogger.com- Share a link to your blog on your website
      These sites will give you a RSS feed
      Keep stories short:- “Writing for the Web” - http://tinyurl.com/d23ddc (Poynter Institute)
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Best Practices: Sharing
      Set up a social sharing service, such as “Share This” (http://sharethis.com/) for your social network site (i.e., your website or blog)
      Provides a way for your audience to share your content with their communities
      Other Examples:
      AddThis: http://www.addthis.com/
      FriendFeed: http://friendfeed.com/
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • AddThis
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Best Practices: Twitter
      From David Dombrosky’sSlideshare Presentation (Love this!):
      “70 – 20 – 10 Engagement Model:- 70% - Sharing other voices, opinions, and tools- 20% - Responding, connecting, collaboration, and co-creation- 10% - Promoting and/or chit-chatting”http://tinyurl.com/yzz6xre
      Twitter tools: Tweetdeck, more at Mashable.com
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Tweetdeck
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Best Practices: Facebook
      Q: Should I set up a Page or Group?
      A: Set-up a FacebookPage- Provides analytics- Provides opps for Fans to share your content with their Facebook friends
      Allow fans/supporters to create Groups
      From David Dombrosky:
      Use Events to generate visibility
      Use Causes for donations or visibility
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Cambridge Community Television
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Best Practices: YouTube
      Set-up a non-profit channel: http://www.youtube.com/nonprofits
      Buy a Flip Mino video camera
      Produce member video spotlights - Learn how at CCTV!
      Upload to YouTube and share on your website or social network (Facebook, Twitter, etc.)
      Make time to respond to comments
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Cambridge Community Television
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Part II.Create a Social Media Strategy
      Determine who will manage your identity
      Determine time & resources available
      Establish internal policies around social media use
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Part III.Measure Success
      Set up Analytics for your website, blog or other social media service to measure traffic to your content.
      Examples:- Facebook Page- Bit.ly URL shortener (also has analytics)- Google Analytics
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Sample Social Media Workflow
      Publish your story to website or blog
      Shortenlink using Bit.ly
      Share on Twitter & Facebook
      Measuresuccess using Bit.ly, Facebook Insights, or Google Analytics
      Example: http://cctvcambridge.org
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Step 1: Publish Your Story
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Step 2: Use Bit.ly to Shorten URL
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Step 3: Share Link on Twitter
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Step 3 1/2: Share Link on Facebook
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Step 4: Measure Success (Bit.ly)
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Step 4: Measure Success (Facebook)
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Step 4: Measure Success (Google)http://www.google.com/analytics/
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Review
      Discover Best Practices
      Create A Social Media Strategy
      Learn How to Measure Success
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Resources for Non-Profits
      CCTV offers web media classes:- http://cctvcambridge.org/training
      We Are Media: http://www.wearemedia.org/
      Socialbrite: http://www.socialbrite.org/
      NTEN – http://www.nten.org/
      A Social Media Guide for Non-Profits: http://nonprofitorgs.wordpress.com/
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Questions?
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    • Thank you!
      Colin Rhinesmith, Community Media Coordinator, Cambridge Community Television, colin@cctvcambridge.org
      Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org