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Social Media Workshop for Cambridge Organizations 2009 11 19
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Social Media Workshop for Cambridge Organizations 2009 11 19

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  • 1. Social Media Workshopfor Cambridge Organizations
    November 19, 2009
    Cambridge Community Television
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 2. Thank You Whole Foods!
    Follow on
    River Street - @WholeFoodsRVR
    Prospect Street - @WFMProspectSt
    Fresh Pond - @WFM_FreshPond
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 3. Who Am I?
    Colin Rhinesmith, Community Media Coordinator, Cambridge Community Television
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
    Website
    Facebook
    Twitter
    YouTube
    Flickr
    Linkedin
  • 4. Your Survey Responses
    Q: What issues would you like addressed?
    Best practices: social media
    Time management
    Identity/brand management
    Return on investment
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 5. We don’t have time to . . .
    Address every technical question
    Review all social media tools
    Review website management
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 6. Today’s Agenda
    Review Best Practices
    Create A Social Media Strategy
    Learn How to Measure Success
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 7. Before You Begin
    Determine your organization’s goals
    Develop a communications plan
    Know how to reach your audience
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 8. Surveys Work!
    Create a Survey:
    Survey Monkey - http://surveymonkey.com- Basic: Free (100 responses per survey)- Monthly Pro: $19.95/month (1000 per month)- Annual Pro: $200/year (unlimited responses per survey)
    Phone Calls
    Paper Based Survey
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 9. Part I.Best Practices: Social Media
    RSS
    Blogging
    Sharing
    Twitter
    Facebook
    YouTube
    Examples adapted from David Dombrosky’s (must see) Slideshare Presentation, “Social Media And Social Networks From Experiment To Strategy Aug09” - http://tinyurl.com/yzz6xre
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 10. What Are Social Media?
    Cambridge Community Television - 675 Mass Ave, Cambridge, MA - (617) 661-6900 - http://cctvcambridge.org
  • 11. What Are Social Media?
    Social media are tools that allow you to . . .
    Connect to people with similar interests
    Participate in online discussion and debate
    Be the media- author- photographer- filmmaker- storyteller
    Cambridge Community Television - 675 Mass Ave, Cambridge, MA - (617) 661-6900 - http://cctvcambridge.org
  • 12. Where To Learn More
    Sign-up for a personal account
    - Connect to friends and colleagues
    CCTV Training Program
    - http://www.cctvcambridge.org/training
    Non-Profit Technology Network
    - http://www.nten.org/
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 13. Listen Before You Engage
    Listen to your audience & how they communicate before you engage
    Know which tools your clients are using
    Don’t use tools they’re not using!
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 14. Best Practices: RSS
    Make it easy for people to subscribe to your new content. Set up an RSS feed!
    What is RSS? http://www.whatisrss.com/
    Feedburner: http://www.feedburner.com/
    Need an RSS feed? - Set up a blog to allow your audience to follow updates from your organization
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 15. Best Practices: Blogging
    Set up a blog at Wordpress.com or Blogger.com- Share a link to your blog on your website
    These sites will give you a RSS feed
    Keep stories short:- “Writing for the Web” - http://tinyurl.com/d23ddc (Poynter Institute)
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 16. Best Practices: Sharing
    Set up a social sharing service, such as “Share This” (http://sharethis.com/) for your social network site (i.e., your website or blog)
    Provides a way for your audience to share your content with their communities
    Other Examples:
    AddThis: http://www.addthis.com/
    FriendFeed: http://friendfeed.com/
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 17. AddThis
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 18. Best Practices: Twitter
    From David Dombrosky’sSlideshare Presentation (Love this!):
    “70 – 20 – 10 Engagement Model:- 70% - Sharing other voices, opinions, and tools- 20% - Responding, connecting, collaboration, and co-creation- 10% - Promoting and/or chit-chatting”http://tinyurl.com/yzz6xre
    Twitter tools: Tweetdeck, more at Mashable.com
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 19. Tweetdeck
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 20. Best Practices: Facebook
    Q: Should I set up a Page or Group?
    A: Set-up a FacebookPage- Provides analytics- Provides opps for Fans to share your content with their Facebook friends
    Allow fans/supporters to create Groups
    From David Dombrosky:
    Use Events to generate visibility
    Use Causes for donations or visibility
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 21. Cambridge Community Television
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 22. Best Practices: YouTube
    Set-up a non-profit channel: http://www.youtube.com/nonprofits
    Buy a Flip Mino video camera
    Produce member video spotlights - Learn how at CCTV!
    Upload to YouTube and share on your website or social network (Facebook, Twitter, etc.)
    Make time to respond to comments
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 23. Cambridge Community Television
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 24. Part II.Create a Social Media Strategy
    Determine who will manage your identity
    Determine time & resources available
    Establish internal policies around social media use
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 25. Part III.Measure Success
    Set up Analytics for your website, blog or other social media service to measure traffic to your content.
    Examples:- Facebook Page- Bit.ly URL shortener (also has analytics)- Google Analytics
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 26. Sample Social Media Workflow
    Publish your story to website or blog
    Shortenlink using Bit.ly
    Share on Twitter & Facebook
    Measuresuccess using Bit.ly, Facebook Insights, or Google Analytics
    Example: http://cctvcambridge.org
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 27. Step 1: Publish Your Story
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 28. Step 2: Use Bit.ly to Shorten URL
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 29. Step 3: Share Link on Twitter
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 30. Step 3 1/2: Share Link on Facebook
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 31. Step 4: Measure Success (Bit.ly)
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 32. Step 4: Measure Success (Facebook)
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 33. Step 4: Measure Success (Google)http://www.google.com/analytics/
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 34. Review
    Discover Best Practices
    Create A Social Media Strategy
    Learn How to Measure Success
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 35. Resources for Non-Profits
    CCTV offers web media classes:- http://cctvcambridge.org/training
    We Are Media: http://www.wearemedia.org/
    Socialbrite: http://www.socialbrite.org/
    NTEN – http://www.nten.org/
    A Social Media Guide for Non-Profits: http://nonprofitorgs.wordpress.com/
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 36. Questions?
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
  • 37. Thank you!
    Colin Rhinesmith, Community Media Coordinator, Cambridge Community Television, colin@cctvcambridge.org
    Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org

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