Social Media Workshop for Cambridge Organizations 2009 11 19

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Social Media Workshop for Cambridge Organizations 2009 11 19

  1. 1. Social Media Workshopfor Cambridge Organizations<br />November 19, 2009<br />Cambridge Community Television<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  2. 2. Thank You Whole Foods!<br />Follow on<br />River Street - @WholeFoodsRVR<br />Prospect Street - @WFMProspectSt<br />Fresh Pond - @WFM_FreshPond<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  3. 3. Who Am I?<br />Colin Rhinesmith, Community Media Coordinator, Cambridge Community Television<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />Website<br />Facebook<br />Twitter<br />YouTube<br />Flickr<br />Linkedin<br />
  4. 4. Your Survey Responses<br />Q: What issues would you like addressed?<br />Best practices: social media<br />Time management<br />Identity/brand management<br />Return on investment<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  5. 5. We don’t have time to . . . <br />Address every technical question<br />Review all social media tools<br />Review website management<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  6. 6. Today’s Agenda<br />Review Best Practices<br />Create A Social Media Strategy<br />Learn How to Measure Success<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  7. 7. Before You Begin<br />Determine your organization’s goals<br />Develop a communications plan<br />Know how to reach your audience<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  8. 8. Surveys Work!<br />Create a Survey:<br />Survey Monkey - http://surveymonkey.com- Basic: Free (100 responses per survey)- Monthly Pro: $19.95/month (1000 per month)- Annual Pro: $200/year (unlimited responses per survey)<br />Phone Calls<br />Paper Based Survey<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  9. 9. Part I.Best Practices: Social Media <br />RSS<br />Blogging<br />Sharing<br />Twitter<br />Facebook<br />YouTube<br />Examples adapted from David Dombrosky’s (must see) Slideshare Presentation, “Social Media And Social Networks From Experiment To Strategy Aug09” - http://tinyurl.com/yzz6xre<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  10. 10. What Are Social Media?<br />Cambridge Community Television - 675 Mass Ave, Cambridge, MA - (617) 661-6900 - http://cctvcambridge.org<br />
  11. 11. What Are Social Media?<br />Social media are tools that allow you to . . . <br />Connect to people with similar interests<br />Participate in online discussion and debate<br />Be the media- author- photographer- filmmaker- storyteller<br />Cambridge Community Television - 675 Mass Ave, Cambridge, MA - (617) 661-6900 - http://cctvcambridge.org<br />
  12. 12. Where To Learn More<br />Sign-up for a personal account<br /> - Connect to friends and colleagues<br />CCTV Training Program<br /> - http://www.cctvcambridge.org/training<br />Non-Profit Technology Network<br /> - http://www.nten.org/<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  13. 13. Listen Before You Engage<br />Listen to your audience & how they communicate before you engage<br />Know which tools your clients are using<br />Don’t use tools they’re not using!<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  14. 14. Best Practices: RSS <br />Make it easy for people to subscribe to your new content. Set up an RSS feed!<br />What is RSS? http://www.whatisrss.com/<br />Feedburner: http://www.feedburner.com/<br />Need an RSS feed? - Set up a blog to allow your audience to follow updates from your organization<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  15. 15. Best Practices: Blogging<br />Set up a blog at Wordpress.com or Blogger.com- Share a link to your blog on your website<br />These sites will give you a RSS feed<br />Keep stories short:- “Writing for the Web” - http://tinyurl.com/d23ddc (Poynter Institute)<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  16. 16. Best Practices: Sharing<br />Set up a social sharing service, such as “Share This” (http://sharethis.com/) for your social network site (i.e., your website or blog)<br />Provides a way for your audience to share your content with their communities<br />Other Examples:<br />AddThis: http://www.addthis.com/<br />FriendFeed: http://friendfeed.com/<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  17. 17. AddThis<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  18. 18. Best Practices: Twitter<br />From David Dombrosky’sSlideshare Presentation (Love this!):<br /> “70 – 20 – 10 Engagement Model:- 70% - Sharing other voices, opinions, and tools- 20% - Responding, connecting, collaboration, and co-creation- 10% - Promoting and/or chit-chatting”http://tinyurl.com/yzz6xre<br />Twitter tools: Tweetdeck, more at Mashable.com<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  19. 19. Tweetdeck<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  20. 20. Best Practices: Facebook<br />Q: Should I set up a Page or Group?<br />A: Set-up a FacebookPage- Provides analytics- Provides opps for Fans to share your content with their Facebook friends<br />Allow fans/supporters to create Groups<br />From David Dombrosky:<br />Use Events to generate visibility<br />Use Causes for donations or visibility<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  21. 21. Cambridge Community Television<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  22. 22. Best Practices: YouTube<br />Set-up a non-profit channel: http://www.youtube.com/nonprofits<br />Buy a Flip Mino video camera<br />Produce member video spotlights - Learn how at CCTV!<br />Upload to YouTube and share on your website or social network (Facebook, Twitter, etc.)<br />Make time to respond to comments<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  23. 23. Cambridge Community Television<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  24. 24. Part II.Create a Social Media Strategy<br />Determine who will manage your identity<br />Determine time & resources available<br />Establish internal policies around social media use<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  25. 25. Part III.Measure Success<br />Set up Analytics for your website, blog or other social media service to measure traffic to your content. <br />Examples:- Facebook Page- Bit.ly URL shortener (also has analytics)- Google Analytics<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  26. 26. Sample Social Media Workflow<br />Publish your story to website or blog<br />Shortenlink using Bit.ly<br />Share on Twitter & Facebook<br />Measuresuccess using Bit.ly, Facebook Insights, or Google Analytics<br /> Example: http://cctvcambridge.org<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  27. 27. Step 1: Publish Your Story <br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  28. 28. Step 2: Use Bit.ly to Shorten URL<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  29. 29. Step 3: Share Link on Twitter<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  30. 30. Step 3 1/2: Share Link on Facebook<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  31. 31. Step 4: Measure Success (Bit.ly)<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  32. 32. Step 4: Measure Success (Facebook)<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  33. 33. Step 4: Measure Success (Google)http://www.google.com/analytics/<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  34. 34. Review<br />Discover Best Practices<br />Create A Social Media Strategy<br />Learn How to Measure Success<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  35. 35. Resources for Non-Profits<br />CCTV offers web media classes:- http://cctvcambridge.org/training<br />We Are Media: http://www.wearemedia.org/<br />Socialbrite: http://www.socialbrite.org/<br />NTEN – http://www.nten.org/<br />A Social Media Guide for Non-Profits: http://nonprofitorgs.wordpress.com/<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  36. 36. Questions?<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />
  37. 37. Thank you!<br />Colin Rhinesmith, Community Media Coordinator, Cambridge Community Television, colin@cctvcambridge.org<br />Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org<br />

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