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Transcript

  • 1. Marshall
McLuhan:
 Into
“the
Electric
Age” Introduc8on
to
 Mul8media
Composi8on Sept.
21,
2010
  • 2. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image • Centraliza8on
 • Decentraliza8on • Complex • Simple
 • Complex • Extension
 • Implosion
  • 3. Cubism
is
the
Medium “Cubism,
by
seizing
on
 instant
total
awareness,
 suddenly
announced
 that
the
medium
is
the
 message”
(13). Georges
Braque,
Man
with
a
Guitar
(1911‐12)
  • 4. ...
and
the
Medium
is
the
Massage 4
  • 5. Books
Are
Hot
(Media) 5
  • 6. McLuhan’s
Ages
of
Man
  • 7. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric
  • 8. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate
  • 9. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral
  • 10. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns
  • 11. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media
  • 12. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image
  • 13. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image • Centraliza8on
 • Decentraliza8on
  • 14. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image • Centraliza8on
 • Decentraliza8on • Complex • Simple
 • Complex
  • 15. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image • Centraliza8on
 • Decentraliza8on • Complex • Simple
 • Complex • Extension
 • Implosion
  • 16. McLuhan’s
Ages
of
Man
  • 17. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric
  • 18. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral
  • 19. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns
  • 20. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image
  • 21. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image • Centraliza8on
 • Decentraliza8on
  • 22. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image • Centraliza8on
 • Decentraliza8on • Complex • Simple
 • Complex
  • 23. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image • Centraliza8on
 • Decentraliza8on • Complex • Simple
 • Complex • Extension
 • Implosion
  • 24. McLuhan’s
Ages
of
Man
  • 25. McLuhan’s
Ages
of
Man • Tribal • Collec8ve • Myth • Oral
 • Complex
  • 26. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Collec8ve • Individual • Fragmented • Myth • Time‐
&
space‐ paLerns • Oral
 • Literate
 • Viewpoint
 • Centraliza8on
 • Complex • Simple
 • Extension

  • 27. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image • Centraliza8on
 • Decentraliza8on • Complex • Simple
 • Complex • Extension
 • Implosion
  • 28. McLuhan’s
Ages
of
Man
  • 29. McLuhan’s
Ages
of
Man • Tribal
  • 30. McLuhan’s
Ages
of
Man • Tribal • Collec8ve
  • 31. McLuhan’s
Ages
of
Man • Tribal • Collec8ve • Myth
  • 32. McLuhan’s
Ages
of
Man • Tribal • Collec8ve • Myth • Oral

  • 33. McLuhan’s
Ages
of
Man • Tribal • Collec8ve • Myth • Oral
 • Complex
  • 34. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Collec8ve • Individual • Fragmented • Myth • Time‐
&
space‐ paLerns • Oral
 • Literate
 • Viewpoint
 • Centraliza8on
 • Complex • Simple
 • Extension

  • 35. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image • Centraliza8on
 • Decentraliza8on • Complex • Simple
 • Complex • Extension
 • Implosion
  • 36. Books
Are
Hot
(Media)
  • 37. Books
Are
Hot
(Media) Representa8ons
 of
semio8cs
  • 38. Books
Are
Hot
(Media) Representa8ons
 of
semio8cs
  • 39. Books
Are
Hot
(Media) Representa8ons
 of
semio8cs