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Mcluhan class pres
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Mcluhan class pres

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  • Transcript

    • 1. Marshall
McLuhan:
 Into
“the
Electric
Age” Introduc8on
to
 Mul8media
Composi8on Sept.
21,
2010
    • 2. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image • Centraliza8on
 • Decentraliza8on • Complex • Simple
 • Complex • Extension
 • Implosion
    • 3. Cubism
is
the
Medium “Cubism,
by
seizing
on
 instant
total
awareness,
 suddenly
announced
 that
the
medium
is
the
 message”
(13). Georges
Braque,
Man
with
a
Guitar
(1911‐12)
    • 4. ...
and
the
Medium
is
the
Massage 4
    • 5. Books
Are
Hot
(Media) 5
    • 6. McLuhan’s
Ages
of
Man
    • 7. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric
    • 8. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate
    • 9. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral
    • 10. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns
    • 11. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media
    • 12. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image
    • 13. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image • Centraliza8on
 • Decentraliza8on
    • 14. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image • Centraliza8on
 • Decentraliza8on • Complex • Simple
 • Complex
    • 15. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image • Centraliza8on
 • Decentraliza8on • Complex • Simple
 • Complex • Extension
 • Implosion
    • 16. McLuhan’s
Ages
of
Man
    • 17. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric
    • 18. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral
    • 19. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns
    • 20. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image
    • 21. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image • Centraliza8on
 • Decentraliza8on
    • 22. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image • Centraliza8on
 • Decentraliza8on • Complex • Simple
 • Complex
    • 23. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image • Centraliza8on
 • Decentraliza8on • Complex • Simple
 • Complex • Extension
 • Implosion
    • 24. McLuhan’s
Ages
of
Man
    • 25. McLuhan’s
Ages
of
Man • Tribal • Collec8ve • Myth • Oral
 • Complex
    • 26. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Collec8ve • Individual • Fragmented • Myth • Time‐
&
space‐ paLerns • Oral
 • Literate
 • Viewpoint
 • Centraliza8on
 • Complex • Simple
 • Extension

    • 27. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image • Centraliza8on
 • Decentraliza8on • Complex • Simple
 • Complex • Extension
 • Implosion
    • 28. McLuhan’s
Ages
of
Man
    • 29. McLuhan’s
Ages
of
Man • Tribal
    • 30. McLuhan’s
Ages
of
Man • Tribal • Collec8ve
    • 31. McLuhan’s
Ages
of
Man • Tribal • Collec8ve • Myth
    • 32. McLuhan’s
Ages
of
Man • Tribal • Collec8ve • Myth • Oral

    • 33. McLuhan’s
Ages
of
Man • Tribal • Collec8ve • Myth • Oral
 • Complex
    • 34. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Collec8ve • Individual • Fragmented • Myth • Time‐
&
space‐ paLerns • Oral
 • Literate
 • Viewpoint
 • Centraliza8on
 • Complex • Simple
 • Extension

    • 35. McLuhan’s
Ages
of
Man • Tribal • Mechanical • Electric • Collec8ve • Individual • Corporate • Fragmented • Integral • Myth • Time‐
&
space‐ • Myth
(see
p.
25) paLerns • Oral
 • Literate
 • Media • Viewpoint
 • Inclusive
image • Centraliza8on
 • Decentraliza8on • Complex • Simple
 • Complex • Extension
 • Implosion
    • 36. Books
Are
Hot
(Media)
    • 37. Books
Are
Hot
(Media) Representa8ons
 of
semio8cs
    • 38. Books
Are
Hot
(Media) Representa8ons
 of
semio8cs
    • 39. Books
Are
Hot
(Media) Representa8ons
 of
semio8cs

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