Dsgn105 Spring 2013
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Dsgn105 Spring 2013



Dsgn105 Spring 2013

Dsgn105 Spring 2013
Professor Nadereh Degani



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Dsgn105 Spring 2013 Presentation Transcript

  • 1. Steve Jobs: Apple CEO“We wanted to get rid of anything other than what was absolutelyessential.To do so required total collaboration between the designers,the product developers, the engineers, and themanufacturing team. We kept going back to the beginning, againand again.”
  • 2. Tim Cook: Apple CEOCertain decisions are made due to “my deep belief thatcollaboration is essential for innovation.You look at what we are great at. There are many things. But the onething we do, which I think no one else does, is integrate hardware,software, and services in such a way that most consumers begin to notdifferentiate anymore.So how do we keep doing that and keep taking it to an even higherlevel? You have to be an A-plus at collaboration.”
  • 3. DK Holland: Writer, Strategist, Art Director“Design Thinking puts the thinking ahead of aesthetics, calls for manyperspectives to be received without judgment.Rather than reacting to a specific part, outcome or event, a systemsthinker considers the whole to be the sum of its parts.As evident in their artifacts and lore, many early peoples seemed tounderstand their interconnectedness.”
  • 4. Tim Brown: CEO and President of IDEODesign Thinking is “a way of describing a set of principals that canbe applied by diverse people to a wide range of problems.The principles of design thinking turn out to be applicable to a widerange of organizations, not just to companies in search of newproduct offerings.Only gradually did I come to see the power of design not as a link in achain but the hub of a wheel.”
  • 5. DSGN 105Survey ofCollaborativeDesignSpring 2013 Fridays 10:00 -1:00CRN 32291 CRN 32562 CRN 32563Instructor: Nadereh Degani