Shelton docustomerscare

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  • Before we jump into this section, let’s all get on the same page about this: Lots of science that proves that our rational brains are actually incapable of making decisions without our emotional brains. Emotional brains – instinct – has been around a lot longer from an evolutionary standpoint. Our rational brains are fairly new developments. So know that our emotional brains – our hearts – make decisions and then our rational brains justify those decisions. We must appeal to both in order to succeed.
  • And we have deeper concerns
  • And we have deeper concerns
  • These are the reasons to believe consumers are searching for. It all starts, though, on the label. That’s how the story needs to be told
  • Shelton docustomerscare

    1. 1. Do customers care?Energy, Sustainability & Your BrandSuzanne Shelton<br />Clean Energy Conference<br />September 16, 2010<br />
    2. 2. We are a consumer engagement agency that exists for one purpose:motivating mainstream consumersto make sustainable choices<br />
    3. 3.
    4. 4. Proprietary research<br />Energy Pulse™<br />Eco Pulse™<br />Utility Pulse™<br />Green Living Pulse™<br />
    5. 5. FIVE INSIGHTS<br />
    6. 6. Insight One:Green is officially mainstream<br />
    7. 7.
    8. 8. © Copyright 2009 by Shelton Group. Do not copy or distribute without written permission<br />
    9. 9.
    10. 10. Insight Two:Most people don’t go green to save the planet <br />
    11. 11. +<br />
    12. 12.
    13. 13. © Copyright 2009 by Shelton Group. Do not copy or distribute without written permission<br />
    14. 14. © Copyright 2009 by Shelton Group. Do not copy or distribute without written permission<br />
    15. 15.
    16. 16.
    17. 17. You want to appeal to deeper drivers:ComfortConvenienceControlEmpowermentFear of wastingAesthetics<br />
    18. 18. Insight Three:Manufacturing practices, ingredients and packaging are key to green product decision-making<br />
    19. 19. © Copyright 2009 by Shelton Group. Do not copy or distribute without written permission<br />
    20. 20.
    21. 21.
    22. 22.
    23. 23. Insight Four:Consumers are skeptical<br />
    24. 24. © Copyright 2009 by Shelton Group. Do not copy or distribute without written permission<br />
    25. 25. © Copyright 2009 by Shelton Group. Do not copy or distribute without written permission<br />
    26. 26. Insight Five:Conversations matter<br />
    27. 27. 68% of those who said they’d had conversations on these topics said the discussions had resulted in changes in behavior or purchase habits!<br />
    28. 28. 56% of those who said they’d had conversations said the discussions had resulted in changes in behavior or purchase habits!<br />
    29. 29. Thank you!Suzanne Sheltonsshelton@sheltongroupinc.com865-524-8385<br />

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