Mitsubishi CCSE 10.04.10


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Mitsubishi CCSE 10.04.10

  1. 1. Mitsubishi Motors EV Commitment To: San Diego EV Workshop San Diego, CA, October 4, 2010 Delivered By: John Nakamoto, Manager Bus. Development / MMNA
  2. 2. Corporate Communication Drive @ earth By Combing satisfying performance with environmental responsibility, Mitsubishi Motors aims for a perfect symbiosis between people, society, the Earth and cars. By constantly examining what the market demands of cars, it strives to respond to all expectations of any given time. Mitsubishi Motors is firmly committed to providing customers and society with driving pleasure, reassuring safety, and environmental friendliness.
  3. 3. “MMC Group Environmental Vision 2020:” Vehicle-produced CO2 Improvement of gasoline & diesel engine fuel economy Reduce CO2 emissions by Increase total production 50% ratio of EV /PHEV to 20% [Compared to 2005 weighted avg. of all vehicles sold globally] Factory-Produced CO2 All factories around the globe Reduce CO2 By introduction of high efficient emissions by equipment & renewable energy 20% [Compared to 2005 per-factory output]
  4. 4. i-MiEV Pronounced “EYE-meev”
  5. 5. Heritage and fact For over forty years, Mitsubishi Motors has been promoting electric vehicles development. The i-MiEV is the culmination of our dedication and efforts. MINICA EV MINI CAB EV Over 2,500 i-MiEVs operating in real world. i-MiEV stands on “ Proven Technology ” 500,000km of tests on public roads worldwide Before official launch of i-MiEV.
  6. 6. The Is the Integration of MMC’s Advanced Technologies MMC revealed the new-generation EV i-MiEV in June 2009 and began delivery of the vehicle in July. Mitsubishi Motors’ EV Heritage At Mitsubishi Motors, we viewed lithium-ion drive batteries as the core technology to create a practical EV; and worked early on to develop them. 1970 1980 1990 2000 2010 Response to Response to global warming oil dependency Response to air pollution Muskie Act U.S. ZEV Law Kyoto Protocol becomes operative Public and private Zero-emission vehicle To a low-carbon society sectors start to work bill submitted in the U.S. together in R&D of EVs Minica EV Minicab EV Libero EV FTO EV Lead-acid battery Lithium-ion battery
  7. 7. Vehicle Specifications Japan Market Vehicle Specification 10MY DOM JPN 3395 x 1475 x 1610 mm Overall Length x Width x Height (133” X 58” X 63”) 1310/1270 Track (Ft/Rr) (52” / 50”) Curb Weight 1090 kg (2376 lbs.) Seating Capacity 4 Max. Speed 130 km/h (84 mph) Cruising Distance with 160 km (100 miles) a Single Charge (JPN 10・15 mode) Type Permanent magnet synchronous Max. Output 47 kW (63 hp) Motor Max. Torque 180 N・m (133 ft-lbs.) Drive System Rear wheel drive Type Lithium-ion Total Voltage 330 V Battery Total Energy 16 kWh
  8. 8. “i-MiEV” Product Feature Ecological The i-MiEV is a Zero-emission Vehicle. (Even when taking into account CO2 emissions at the power plants , it emits approximately 30% of a gasoline vehicle.) •As i-MiEV doesn’t mount gasoline combustion engine, while driving car there is no emission of greenhouse gases (CO2) which influences to global warming. •i-MiEV reduces the effects on the environment. While driving i MiEV CO2 emission is CO2 emissions per kilometer France i-MiEV Germany (well to wheel analysis) 90% 52% 0 Zero UK 41% Colt 1.1L g-CO2/km (MMC research)
  9. 9. Packaging Battery packs are located underneath the floor and charger, inverter and motor installed at the rear of the car to accommodate four seats for adults Sufficient cargo space in the Japanese K car configuration. Inverter Charger Motor Lithium-ion Battery
  10. 10. Lithium-ion Battery High capacity battery module (max.16kWh) installed under the floor panel. Batteries contain 88 cells encased in stainless steel protective capsule Cell Module Battery Package
  11. 11. Three-way Charging System Power supply Charging time Household 220V (15A) 6 hours (Full) charger 110V (15A) 12 hours (Full) Quick Three-phase Approx. 30 min. charger 200V, 50kW (80%) 110/220V Connector Quickcharger Connector
  12. 12. JARI Quick charger standard (TEPCO std. ) All Japanese car manufacturer are adopting the JARI std. 3phase AC200V (50kw) Charging Condition DC 0-500V 0-125A variable ECU Main Battery Vehicle (Sending) Signal for charging permission Quick Charger Direction for Current (Receiver) Information of battery
  13. 13. Three-way Charging System Recent fast charge activity in California – 22 minutes to achieve 80%
  14. 14. Establishment of Battery Manufacturing Company December 2007, GS Yuasa, Mitsubishi Corporation, and Mitsubishi Motors Corporation established a Battery Manufacturing Company “LITHIUM ENERGY JAPAN”.
  15. 15. Establishment of Battery Manufacturing Company
  16. 16. Quality Standards test Tests below are being conducted to prepare for “real world” U.S. conditions. Intermountain road Test car for Kyushu Electric Power Co., Inc.
  17. 17. MMC EV activity in Japan
  18. 18. Vision for EV Town
  19. 19. Connect to Grid EV connects to grid and creates new value V2G(Vehicle to V2C Grid) (Vehicle to electric Community) telecommunicatio n V2F Smart meter (Vehicle to Factory) HEMS Solar panel V2H (Vehicle to EV
  20. 20. Future life with EV Vehicle integrated to living room Charging during lunch (no gas station) Personalized energy source No gas smell at open cafeteria
  21. 21. MiEV HOUSE Tokyo Motor Show Display
  22. 22. Infrastructure
  23. 23. Expansion of Charging Infrastructure Mitsubishi Motors’ Initiatives ●MMC works to popularize and standardize charging infrastructure as a member of the “Quick-charger Infrastructure Promotion Association” (tentative name). ●MMC plans to outfit all of its sales outlets with quick-chargers within CY 2010. *1 Information regarding MMC’s and other quick-charger information can be found on the EV portal site Expansion of Charging Infrastructure Shopping Centers Convenience Stores Public Parking Lots Home With a 200V Outlet (ex.: Aeon Lake Town) (ex.: LAWSON) (ex.: Park 24) (ex.: Crevia Court Kitayamada/Itochu Property Development, Ltd.) Highway Parking Areas Public Parking Areas (ex.: Daikoku Futo PA) Gas Stations (ex.: Kanagawa Prefecture) Homes With “Car Studios” (ex.: Showa Shell Sekiyu K.K.) (ex.: Mitsubishi Estate Home Co., Ltd.)
  24. 24. Necessity of Quick Charger Before Installation After Installation After the installation, and public awareness fostered, the driving radius expanded Quick charger  alleviates “Range Anxiety”
  25. 25. MMC Worldwide launch Plan
  26. 26. Launching strategy to the World 2009FY 2010FY 2011FY 1,400 units Sales Plan:4-5,000 units Japan For Consumers July, 2009 Sales Plan : about 1,000 units Right-hand drive (U.K., Hong Kong, etc.) Fall in 2010 Overseas Europe (including LHD market) For PSA Peugeot Citroen No. America
  27. 27. To US Market
  28. 28. Joint Promotion Current Status • Pilot Program using “Production Intended” Prototype Vehicles • Some vehicles were tested with Southern California Edison, and Pacific Gas and Electric. • Vehicles are currently being tested by Best Buy/Geek Squad.
  29. 29. CA-LEV ZEV States Forecast & EV purchase Incentive Federal Government = $7,500 tax rebate + State incentive available. WA ND NH MT VT MN ME SD WI OR ID WY NY MI IA MA NE PA IL IN OH NJ RI NV UT CO KS MO WV CT DE KY VA CA MD OK TN NC DC AZ NM AR SC MS AL LA GA TX FL AK CA LEV current (11) CA LEV to be (4) Possible New (7) HI Federal (5) Cross Border (23) EV purchase incentive available
  30. 30. Reminder-Conclusion Key Factors for business plan -Infrastructure – developmental incentives for chargers -Development of the “Smart Grid” -Strict Gas Emission Requirements -Purchase Incentive availability for the consumer long term 31