Annika todd smart meters, smart grid and the future of energy use

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Annika todd smart meters, smart grid and the future of energy use

  1. 1. Smart Meters and Behavior: Precourt Energy Efficiency Center’s Programs Annika Todd, PhD Precourt Energy Efficiency Center Stanford University September2010
  2. 2. Summary • The Problem ↔ The Opportunity • Stanford Energy Programs • Smart Incentives • Games • Feedback • Other
  3. 3. Summary • The Problem ↔ The Opportunity • Stanford Energy Programs • Smart Incentives • Games • Feedback • Other
  4. 4. The Problem The Opportunity Procrastination Biases Bounded Current Information Overload Rationality Energy Use BiasesProbability Energy Use Social Bias Tendencies Optimal Energy Use .
  5. 5. The Problem The Opportunity Procrastination Eliminate biases working Biases against energy savings Current Information Bounded Overload Energy Use Activate biases that can Biases work for energy savings Prob Energy Use Social ncies B Optimal Energy Use .
  6. 6. Summary • The Problem ↔ The Opportunity • Stanford Energy Programs • Smart Incentives • Games • Feedback • Other
  7. 7. Summary • The Problem ↔ The Opportunity • Stanford Energy Programs • Smart Incentives • Motivation • Implementation • Games • Feedback • Other
  8. 8. Smart Incentives Project Goal Design an incentive mechanism to get households to reduce energy use
  9. 9. Summary • The Problem ↔ The Opportunity • Stanford Energy Programs • Smart Incentives • Motivation • Implementation • Games • Feedback • Other
  10. 10. Smart Incentives Project: Motivation Turn off Fixed Reward: 1 cent lights
  11. 11. Smart Incentives Project: Motivation Turn off Fixed Reward: 1 cent lights Research: small monetary rewards are not motivating Small rewards bias works against energy savings Eliminate small rewards bias: pool the $
  12. 12. Smart Incentives Project: Motivation Bias: people tend to overestimate small probabilities Probability bias can work for energy savings Use small probabilities
  13. 13. Smart Incentives Project: Motivation Turn off Fixed Reward: 1 cent lights OR Random Reward: 1 in 100,000 chance at $1000 Same expected cost, more motivating More KWh savings per $
  14. 14. Summary • The Problem ↔ The Opportunity • Stanford Energy Programs • Smart Incentives • Motivation • Implementation • Games • Feedback • Other
  15. 15. Smart Incentives Project: Implementation Every day Each household’s Online Interface: Energy smart meter data use and energy savings POINTS $0 fxn(energy savings) Points Redeem points in online random rewards game
  16. 16. Smart Incentives Project: Implementation Social tendencies can work for Alan Timber Just installed CFLs in all my lights – I energy won $1000! savings April 10, 2010 at 1:14pm Delete Sarah Lake Nice! Which brand of CFLs did you get? April 10, 2010 at 1:14pm Delete
  17. 17. Summary • The Problem ↔ The Opportunity • Stanford Energy Programs • Smart Incentives • Games • Feedback • Other
  18. 18. Massive Multiplayer Online Game +15 Turn off lights in the real world Gaming, goal Get points in the game setting, and competition can be used in favor of energy savings
  19. 19. Summary • The Problem ↔ The Opportunity • Stanford Energy Programs • Smart Incentives • Games • Feedback • Other
  20. 20. Feedback with PowerMeter: which elements matter? Randomized, controlled study
  21. 21. Summary • The Problem ↔ The Opportunity • Stanford Energy Programs • Smart Incentives • Games • Feedback • Other
  22. 22. Other • Plugload specific feedback • Automation and control of household energy • Specific appliance upgrade and retrofit recommendations
  23. 23. Behavior, Energy & Climate Change Conference (BECC) • www.beccConference.org • Nov 14-17 in Sacramento, CA • The focus: practical applications of social and behavioral research to achieve viable solutions to energy/climate challenges • People: senior-level policymakers, social scientists, program implementers, media, energy experts
  24. 24. Annika Todd annika.todd@stanford.edu

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