<ul><li>The middle figure looks like George Washington </li></ul><ul><li>allows the country people to do all that they can at home </li></ul><ul><li>These people aren’t fighting, but they are helping the country </li></ul><ul><li>“ World Cry”: the US is helping the entire world </li></ul><ul><li>US Food Administration doesn’t hide the fact that they sponsored this poster </li></ul><ul><li>Beautiful country in the background, not all of the industries and factories </li></ul><ul><li>“ The Spirit of ’18” is all about patriotism and helping your country </li></ul><ul><li>Encourages people to help the victory garden which provides food for the US, letting the soldiers have all of the canned and manufactured food. </li></ul>
<ul><li>Save the sugar for the soldiers, use molasses at home </li></ul><ul><li>The scale shows how sugar and molasses are the same, so why not use molasses </li></ul><ul><li>Army is in the background so it shows how the people will be supporting the soldiers </li></ul><ul><li>The “Best Louisiana Molasses” encourages people to use domestic products </li></ul><ul><li>Save the sugar for the soldiers </li></ul><ul><li>A straightforward message from the government </li></ul><ul><li>The soldiers are in the background, not out directly in front </li></ul><ul><li>Hides the gruesome facts of the war while reminding the Americans to remember the soldiers </li></ul>
<ul><li>Background looks like a war zone (Not America) </li></ul><ul><li>Not a lot of color </li></ul><ul><li>All of the people in the background are reaching up for food </li></ul><ul><li>The women and children are the ones starving, not the soldiers </li></ul><ul><li>Showing women and children starving play up emotions, and show how the US can help other countries </li></ul><ul><li>Encouraging others to not waste food and to give it to others to help </li></ul><ul><li>The people in the background are looking up to the sky for outside help (from the US) </li></ul>
<ul><li>-if you eat canned food, it will help the soldiers be successful and beat Germany </li></ul><ul><li>What are you doing at home? Are you doing something to help the war? </li></ul><ul><li>emphasis on YOU </li></ul><ul><li>-audience is Americans (American women in particular) </li></ul><ul><li>the guy in the can is pretty scary </li></ul><ul><li>an advertisement too </li></ul><ul><li>The US administration seal isn’t on this advertisement </li></ul><ul><li>the iron helmet and sword show how the Germans are fighting </li></ul><ul><li>Shows the guy already canned (as if we have already beaten him) </li></ul><ul><li>By supporting this cause, this is a way to “can” the Germans </li></ul>
Trying to get kids want to join army. US School Garden Army: feel important, be on a road to success Patriotic: draws kids Can help even though they’re kids More Simple: doesn’t draw one in as much as other ones, Not focused on one person but children. Girls and boys can aspire to help. Hypnotizing kids to follow.
Expansion of the Federal Government Kendall, Marion, Emily
Bigger than factory: makes you seem important and a big contributor. Little men in background: makes YOU seem important US Shipping and Board Emergency Fleet Corp. Need everyone to work hard, for a victory in war
Uncle Sam’s hand on his shoulder: friendly figure Big font most important Directions to “Help Win”: directed to workers and companies Worker: looks strong and heroic, ideal worker. Stars on Jacket US Fuel Admin.
Hurting the war if wasting gas. Save the gas, help the war. Catch phrase that people will remember. Drops of leaking gas. Red: Very important, a serious and grave issue. Lists problems so people will be knowledgeable. From US Fuel Administration Save the War: makes you feel needed and important
Purpose: Trying to get women to apply to the Land Service Committee Clothing and scenery makes it seem like they’re directly part of the war effort like the men—like the YWCA is as important as actually fighting Showing that the women are just as involved in the war effort as the men Author: The Land Service Committee Outcomes: If people listen to this, more women will join the YWCA Audience: Women Audience: women believe that they are just as capable as men and deserve to be treated as such
Purpose: calling African-Americans to fight in WWI Purpose of WWI was spreading democracy, this way, African-Americans feel like they’re fighting for freedom Reference to Civil War (Confederate soldiers and Lincoln) make them remember their fight for freedom in the Civil War True Sons of Freedom: They know what its like to fight for freedom spread freedom African-Americans fighting for America deserve civil rights for their duties Guns pointing at the white People: African Americans Vs. whites (German Solders) Historical Context: You wouldn’t find blacks and whites fighting together in the poster they are against each other A. Lincoln: seems Godlike- you’re serving his vision facial expression Americans always fight for freedom and democracy In the civil war African Americans fought for freedom This war is also a fight for freedom