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1952election

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  • 1. Unit 3: Post War America The 1952 Election: Television Advertising as a Campaign Tool quot;The idea that you can merchandise candidates for high office like breakfast cereal is the ultimate  indignity to the democratic process.quot; ‐‐‐Democratic Candidate Adlai Stevenson, 1956 quot;Television is no gimmick, and nobody will ever be elected to major office again without presenting  themselves well on it.quot; ‐‐‐Television producer and Nixon campaign consultant Roger Ailes, 1968 1
  • 2. Ike for President After watching several of these campaign spots, what strikes you about the style, performance, and message of  the spots?  Style Performance Message 2
  • 3. Stevenson for President After watching several of these campaign spots, what strikes you about the style, performance, and message of the  spots?  Style Performance Message 3
  • 4. In your opinion, who used the medium to a better advantage? Support your statement with specific examples.   4
  • 5. What can we learn about the concerns of the nation in 1952 and the differences in the  candidates from watching these commercials? 5
  • 6. Small Group Activity In groups of three, chose one ad from 1952 and another ad from 2008.  Compare the ads using the following categories:  • Production Choices • Style • Content • Overall Effect of the commercials  As a group, discuss this question: what do these changes suggest about how the medium itself has evolved?  6
  • 7. 7

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