Radio and the Internet: Powerful Components for Advertising Advertising recall is dramatically enhanced (27% vs. 6%) when a mix of radio and Internet ads is used compared to website ads alone. Radio ads can also improve website traffic and a brand’s emotional bond with consumers when added to Internet exposures. <ul><li>Both radio & the Internet reach light users of other media. 41% of light (or non-) users of television are actually heavy users of radio or the Internet – not just users, but in the heaviest one-fifth of usage for either radio or the Internet. </li></ul><ul><li>The daily reach of radio & Internet together is similar to that of television. On a daily basis, radio and the Internet together reach about 83% of the 18-54 population. </li></ul><ul><li>Radio is often used simultaneously with the Internet. Up to a third of Internet usage time includes simultaneous radio listening in some day-parts (especially during the day), and that’s true even for teens and young adults. </li></ul><ul><li>Radio & the Internet compliment each other. Radio & the Internet have different modes of communicating with consumers, and the advertising within each medium will work differently. As a result, campaigns which use BOTH media have the opportunity to connect with consumers in multiple ways. </li></ul>Source: RAEL, Feb. 2007
<ul><li>Reach a more captive audience while they are at their computer= less distractions. </li></ul><ul><li>Online Advertising drives more web traffic to your site. </li></ul><ul><li>Streaming Airs Monday-Sunday from 5a-12M </li></ul><ul><li>Suggested Running (:30) commercials during prime working hours of 10a-4p Monday through Friday-when people are at their computers/offices. </li></ul><ul><li>Allows you to affordably target prime day parts. </li></ul><ul><li>This is also where the GATEWAY (:15) Pre-roll is displayed prior to streaming starting. </li></ul><ul><li>Streaming also allows the option for a COMPANION AD- a visual with your streaming audio commercials. </li></ul>*All orders subject to availability at the time of confirmation and programming approval when applicable. Streaming Radio:
ABOVE THE FOLD Banner Ad choices… Leader Board: 728x90 . Present throughout 90% of website! Largest inventory on the website! Banner Ad: 234x60- Great homepage presence above the fold! TRACKABLE !
120 x90 Tile Ads <ul><li>Presence throughout over 90% of the wtam.com website. </li></ul><ul><li>Great call to action/ brand awareness campaign element </li></ul><ul><li>Can link to the client’s site, a splash page or any designated URL </li></ul>TRACKABLE !
Let us create a custom Splash page…. <ul><li>Why? </li></ul><ul><ul><li>Don’t have a functioning website, splash pages are a great way to have a web presence. </li></ul></ul><ul><ul><li>Have a site, but want to advertise or promote a special product or service </li></ul></ul><ul><ul><li>Host Pod casts on any topic </li></ul></ul><ul><ul><li>Host VIDEOS HERE </li></ul></ul><ul><ul><li>Online registrations </li></ul></ul>Some Examples:
INSIDE PAGE OPTIONS: Skyscrapers: 160x600 Great way to have presence on a page while people are scrolling down the ad stays put! These are TRACKABLE Cubes: 300x250
Online Video Solutions <ul><li>Clear Channel Cleveland is proud to offer High Definition video services for your online video campaign! Enhance your Clear Channel online buy with video that can be accessed on demand 24 hours a day/7 days a week! </li></ul><ul><li>Online Video Solutions Package includes: </li></ul><ul><ul><li>Up to 2 Hours of Filming (Additional fees for over 2 hours) </li></ul></ul><ul><ul><li>On Site Direction </li></ul></ul><ul><ul><li>Videography Shooting Services </li></ul></ul><ul><ul><li>Post Production </li></ul></ul><ul><ul><li>Editing </li></ul></ul><ul><ul><li>Unedited original Copy of Client Footage via DVD or Computer File </li></ul></ul><ul><ul><li>Edited Final Version of Client Footage via DVD or Computer File </li></ul></ul><ul><ul><li>Clear Channel Cleveland </li></ul></ul><ul><ul><li>shoots video on a </li></ul></ul><ul><ul><li>Sony DCR-SR82 </li></ul></ul><ul><ul><li>Must schedule at least </li></ul></ul><ul><ul><li>2 weeks in advance of </li></ul></ul><ul><ul><li>shoot date. </li></ul></ul><ul><ul><li>Monday thru Friday </li></ul></ul><ul><ul><li>8:30am-5:30pm based on </li></ul></ul><ul><ul><li>availability </li></ul></ul>
Radio Keywords…Hear it, then find it! Radio Keywords…is an online tool that benefits the consumer by providing a shortcut to finding important information. Listeners simply log-on to the station website, type in the word or company name they heard on the radio and they will be linked to the specific information they want. With Radio Keywords, it’s easy and convenient for consumers to take action and respond to your radio message/offer. Anything the listener hears…from a song to a contest to an advertiser message…can be found on the station website. Make sure our listeners can find you instantly by having a Keyword Listing! <ul><li>Benefits: </li></ul><ul><li>All Clear Channel Cleveland, OH radio stations will be directing our listeners to use Radio Keywords as the source for information on anything they hear on the radio </li></ul><ul><li>Consumers accessing radio station websites are loyal and responsive listeners and more likely to take action when motivated by the right message </li></ul><ul><li>Detailed description of your location, product, brand, service and/or telephone number – 25 words or less </li></ul><ul><li>Hyperlink to the homepage or deep link of your website </li></ul><ul><li>Designated categories such as “Airlines” to focus the search </li></ul><ul><li>Can be tied into other Media Campaigns </li></ul><ul><li>Paired up with GOOGLE </li></ul>Keyword Listing
What is STICKY FISH? Clear Channel Cleveland’s Sticky Fish Rewards Program
What is STICKY FISH? Clear Channel Cleveland’s Sticky Fish Rewards Program
Radio and the Internet: Radio Web Site Visitors an Attractive Audience Adults who visit radio web sites are more likely to frequently attend college or professional sports events, go to bars or night clubs, and seek out college level courses, according to recent analysis from The Media Audit. The study also found that adults who visit radio web sites earn $13,000 more in household income compared to the average U.S. adult . As a result, these consumers are highly active in leisure activities and shopping behavior. Currently, one in five adults who use the internet visits a radio web site in a typical month. According to the survey which was conducted in 88 U.S. markets, one in three radio web site visitors frequently attend college or sporting events (53% more likely than the average adult), nearly half go out to bars or night clubs (48% more likely), and more than one in four visitors plan to take a college level course in the next 12 months (47% more likely). Radio web site visitors are also more likely to be frequent travelers. Thirty-six percent frequently stay in hotels (24% more likely than the average adult), while 22% travel primarily for business (49% more likely). Nearly 30% have traveled by air to a foreign country in the past 12 months (17% more likely). Adults who visit radio web sites are also 26% more likely to be planning to take an ocean cruise in the next 12 months. When it comes to retail and consumer activities, adults who visit radio web sites are 28% more likely to be frequent beer consumers, 40% more likely to frequently shop sporting goods stores, and 32% more likely to be purchasing a new car, van, truck or SUV. Nearly one in ten owns a luxury foreign automobile such as a BMW, Porsche, Jaguar, Lexus, or Infiniti. Additionally, thirty-six percent have made 12 or more purchases online, a figure that is 79% more likely than the average adult. Among all radio web site visitors, 37% are considered heavy radio listeners, spending 180 minutes or more per day listening to a radio station. Among radio web site visitors, most can be found online between 1pm and 6pm. The Media Audit currently measures monthly visitors to radio web sites across 88 U.S. markets, enabling radio stations to examine total reach of a station’s combined radio and online audience. Source: The Media Audit, January 2008
Web #2 Ad Medium in Five Years According to a recently released study by IDC, the U.S. Internet Advertising 2008-2012 Forecast and Analysis, overall Internet advertising revenue will double from $25.5 billion in 2007 to $51.1 billion in 2012. During the forecast period, Internet advertising will grow about eight times as fast as advertising at large . The Internet will go from the number 5 medium all the way to the number 2 medium in just 5 years, says the report, making it bigger than newspapers, bigger than cable TV, bigger even than broadcast TV, and second only to direct marketing. Video advertising will be the principal disruptor of Internet advertising during this time, as its revenue grows sevenfold from $0.5 billion in 2007 to $3.8 billion in 2012 at a compound annual growth rate of 49.4%. Brand advertisers will shift significant amounts of money into video commercials, primarily from broadcast television and to a lesser extent from cable television. Karsten Weide, program director, Digital Media and Entertainment, says " What will (help) drive this trend is that consumers are starting to realize that, as opposed to TV, Internet video lets them watch what they want, when they want, and increasingly, where they want.“ IDC concludes that Search ads will remain at the top of the Internet ad hierarchy with revenue at $10.4 billion last year, reaching almost $18 billion in 2012. IDC believes search, now having almost 41 percent of the market share, will have just above 34 percent by 2012. Online video ad spending will grow from about $500 million in 2007 to $3.8 billion in 2012 and its Internet advertising share will expand from 2 percent to 7.4 percent. Referral and lead-generation services will see the second strongest market share gain, says IDC. Revenue from referral and lead generation services will grow from $2.3 billion in 2007 to $5.9 billion in 2012. Mobile advertising will also show robust growth but the segment will still have "just shy" of 1 percent of the overall online ad market by 2012. For more about this study , please visit IDC here Source: The Center for Media Research, Research Brief for June 10, 2008
FACT: Clear Channel Listeners are Internet Savvy! <ul><li>72% of metro area adults have logged onto the internet during the past month . </li></ul><ul><li>Clear Channel reaches 64% of these Clevelanders. </li></ul><ul><li>82% of Clear Channel listeners have logged onto the internet from home during the past month. </li></ul><ul><li>Clear Channel reaches 69% of ALL adults in the market who have high speed internet access at home . </li></ul><ul><li>1 out of every 3 Clear Channel listeners have made 5 or more online purchases during the past year. </li></ul><ul><li>Clear Channel Reaches 65% of ALL metro area adults who have make 12+ online purchases in the past year. </li></ul><ul><li>41% of Clear Channel listeners have heavy internet exposure and spend 450+ minutes online per week . </li></ul>*How to Read: On a typical day, 62% of Clear Channel listeners access the internet between 6p-10p Source: Media Audit July-September 2006 Clear Channel Typical Daily Internet Usage