Theses 22-28


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Theses 22-28

  1. 1. VERTSOL Theses 22-28 Reychele Buenavidez BS-IS Section – O0B Mr. Paul Pajo
  2. 2. 22. Getting a sense of humor does not mean putting some jokes on the corporate web site. Rather, it requires big values, a little humility, straight talk, and a genuine point of view. <ul><li>Not all the time sense of humor includes or putting some jokes; make people laugh and the like. </li></ul><ul><li>People want to do business with people. And right now jargon-laden communications, online brochures disguised as Web sites, and fear of the new stand in the way </li></ul>
  3. 3. 23. Companies attempting to &quot;position&quot; themselves need to take a position. Optimally, it should relate to something their market actually cares about. <ul><li>This thesis do relate to the 24 th thesis saying that “ Bombastic boasts—&quot;We are positioned to become the preeminent provider of XYZ&quot;—do not constitute a position.” </li></ul><ul><li>To this thesis the “word” position for me means “being a provider” </li></ul><ul><li>It simply reminds the marketers as well as the whole market that if they want to attempt or to accept position they must be in line with what the consumers wants and with what the consumers need. </li></ul>
  4. 4. 24. Bombastic boasts—&quot;We are positioned to become the preeminent provider of XYZ&quot;—do not constitute a position. <ul><li>“ We” for me stands for the market itself while the line “preeminent provider of XYZ” was also the market itself who provides lots or different products and services to the changing consumer in the market. </li></ul><ul><li>Market was the number one preeminent provider of what we need and what we want as a consumer and they are positioned to be the provider, so it means that they are not constituting or in layman’s term establishing positioned for consumer </li></ul><ul><li>And so bottom line would be: Not all demographic sectors/business are positioned to be a provider. </li></ul>
  5. 5. 25. Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships. <ul><li>Companies in order to achieve and trace success to their business must go down to their ivory tower and extend their arms, to talk to people, and create personal relationship to it. </li></ul><ul><li>Talking, building/creating relationship to people or even to market itself is like listening to not only to the needs and wants of the people, of the market. </li></ul><ul><li>Value of Customers and Customer Satisfaction </li></ul><ul><li>Companies must create, maintain and enhance strong value lade relationship with people/customers and other stakeholders. </li></ul><ul><li>Creating, delivering and communicating superior customer/people value is always the key for a company or for a business to achieve success. </li></ul>
  6. 6. 26. Public Relations does not relate to the public. Companies are deeply afraid of their markets <ul><li>According to the marketing concepts public relation is a part of promotions that build and improve customers demand and so also use to offer positive images of the company and the brand. </li></ul><ul><li>I got confused to what this thesis states or refer to that “public relation does not relate to public”. Why? </li></ul><ul><li>Relations of a specific companies doesn’t really mean that they are closer to public, that they are closer to people. </li></ul>
  7. 7. 26. Public Relations does not relate to the public. Companies are deeply afraid of their markets <ul><li>“ Companies are deeply afraid of their markets” maybe for the reason that companies do based what they do in terms of products and services they built, their processes, their practices, their promotions etc </li></ul><ul><li>Most companies believed that market is powerful, markets do give a lot of great impact to the business of the companies. </li></ul><ul><li>We don’t have to be afraid to our market as long as we know how to go down with them, as long as we know how to deal with them, to communicate with them, to build relationship with them etc. </li></ul>
  8. 8. 27. By speaking in language that is distant, uninviting, arrogant, they build walls to keep markets at bay. <ul><li>Talking to people are not just going down to ivory tower because talking to people, listening to them, hearing what are they’re needs wants and expectation to market. Why? </li></ul><ul><li>“ Language “ was the reason why there are still unsuccessful business in the markets. </li></ul><ul><li>Business or most of the business in the markets do know that they have to speak or to talk in a language that can understand by lot of customers/consumer </li></ul>
  9. 9. 28. Most marketing programs are based on the fear that the market might see what's really going on inside the company. <ul><li>To this thesis what I do understand is that markets success is directly dependent on their customers/consumers value and satisfaction, responsive on the needs and wants of their consumers and its true enough that these are all affecting the retailers of today. </li></ul><ul><li>Most of the businesses today have become more consumers oriented. </li></ul><ul><li>Companies who have marketing departments should based all their marketing programs to their consumers and more importantly in the big picture that they think that might happened in their company. </li></ul>