THESES 8-14 VERTSOL Reychele Buenavidez BS-IS Section – O0B Mr. Paul Pajo
<ul><li>It’s sad to see an occasional small company—off to a good start at first—forget its roots and spew “self-important jargon” of producing the best-in-the-world product; </li></ul><ul><li>hiring a team of “industry experts” and summing up their total experience years into some arbitrary number; “professionally promoting unique information to exceed customer expectations,” etc. </li></ul><ul><li>The more you talk about yourself, pad yourself on the back, and beat yourself in the chest, the less I want to listen. Or, as a corollary, the more I get pissed off at your ramblings </li></ul><ul><li>companies finally understand they need a human voice. People have learned to gauge corporate BS quite well. “Business as usual” doesn’t fly anymore </li></ul>15. In just a few more years, the current homogenized "voice" of business—the sound of mission statements and brochures—will seem as contrived and artificial as the language of the 18th century French court.
<ul><li>Is often used in the business to describe the period immediately prior to the initial public offering of a stock issue when the company’s management travels extensively around the country to personally present their business to potential investors and thus attempt to make interest in purchasing shares of the company </li></ul><ul><li>In the service industry, it is a action meant to show the customer what he wants to see or to the so called antiquated method find not what he needs to know in order for him to maintain a position of privileged or favor. </li></ul><ul><li>The term “the dog and the pony show” is not widely accepted in other areas of the country in the earliest period. </li></ul><ul><li>Nowadays companies taking same pathways in the road of business are no longer employing the program in their operation because of few valid reasons and some management purposes. </li></ul>16. Already, companies that speak in the language of the pitch, the dog-and-pony show, are no longer speaking to anyone
<ul><li>Social media has this kind of capability to change the ways or strategies of the companies to communicate to it’s consumer, customers, or to its audience. </li></ul><ul><li>“ It examines online markets, clarifies the issues, and shows you how to jumpstart your use of the web as a vehicle for building profitable relationships “ </li></ul><ul><li>And so through this or through it they see their markets and their business/companies as well communicating with complete transparency </li></ul><ul><li>Company who is involved and assumed this kind of online markets, they want to rate or to evaluate how was it going or how was it working with the market itself. </li></ul>17. Companies that assume online markets are the same markets that used to watch their ads on television are kidding themselves.
<ul><li>The main issue with this these was the value of feedback and conversation specially the voices to those conversations in the markets. </li></ul><ul><li>It says “best opportunity” maybe because what you can hear from them specifically from your customers or from those of your consumers will be a great key and the best opportunity for you to continue and develop your companies or business efficiency and effectiveness to the market itself </li></ul><ul><li>Information and idea it provides to all companies and businesses in the market, because FEEDBACK really gives chances and best opportunities for CHANGE. </li></ul>18. Companies that don't realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity.
<ul><li>Now many forward looking companies have recognized the opportunity to talk to their customers because they know that if they’re going to blow it they lost the chance as well as the opportunities it offers. </li></ul><ul><li>Companies now do directly communicate with their markets, maybe because I think it’s through the social media (networking) </li></ul><ul><li>Many businesses are starting to see the public relations potential of the chat room and are adding chat capability to their sites as a way to communicate with customers directly, besides developments in the chat room phenomenon itself </li></ul><ul><li>Companies must ask themselves where their corporate cultures end. If their cultures end before the community begins, they will have no market. </li></ul>19. Companies can now communicate with their markets directly. If they blow it, it could be their last chance.
<ul><li>Company or even an organization needs to have this kind of idea that markets needs to be understand. </li></ul><ul><li>Companies as well must have join to the conversations that’s happening to the market itself in order for them to know that not all the time markets are not laughing at them, because the truth is “markets are often laughing at them” like what this theses tell us. </li></ul><ul><li>Markets are laughing maybe because for some obvious reason sometimes that they did some actions or implementations those markets feels that it’s not a big thing….or rather it’s a wrong thing </li></ul>20. Companies need to realize their markets are often laughing. At them.
<ul><li>Companies need to lighten up and take themselves less seriously </li></ul><ul><li>In order for you to build trust and relationship to your market is true wholeheartedly and honesty answering their questions and keep going in to their conversation </li></ul>21. Companies need to lighten up and take themselves less seriously. They need to get a sense of humor.