Embedding LTE into Netbooks & Consumer Electronics


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Event | LTE Americas
Manish Singh, VP of Product Line Management, Continuous Computing

When: Wednesday, November 4th, 2009

Topic: Embedding LTE into Notebooks and Consumer Devices, How Important will this be for the Success
of LTE?
• Importance of having notebooks and devices that are embedded with LTE chipsets
• How soon will dual mode CDMA and LTE embedded devices become available
• Examining the market opportunities for LTE devices, what is possible and when will this become a reality?
• What challenges do consumer electronics companies face with embedding devices with wireless
• Are consumer electronics companies willing to subsidise devices that have LTE connectivity?

Published in: Technology
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Embedding LTE into Netbooks & Consumer Electronics

  1. 1. Embedding LTE into Netbooks & Consumer Electronics Manish Singh Vice President, Product Line Management www.ccpu.com Confidential and Proprietary
  2. 2. At a Glance Our Customers = Our Success Protocol Software LTE DPI Femtocell ATCA & Professional cPCI Hardware Services www.ccpu.com See our display in the Exhibit Area www.ccpu.com Confidential and Proprietary 2
  3. 3. Mobile Broadband: Huge Demand, Huge Challenges Mobile voice revenues saturating Mobile broadband driving growth Traffic up 130% per year Doubling every 9 months! BUT new base stations & spectrum Source: IDC adding only 20% capacity / year Traffic Video is the true network killer app Revenues & Traffic Gap Will bring mobile networks to its knees! Widening Data streams are no longer bursty Voice Era Ex: Peer-to-peer (P2P) & streaming Revenues Data Era The “Exa-Flood” is coming… Sources: Cisco Visual Networking Index, 2009; Pyramid Research www.ccpu.com Confidential and Proprietary 3
  4. 4. What Is Driving this Growth? Demographics Devices Demand Internet Applications Internet Generation Mobile Internet Devices & Content www.ccpu.com Confidential and Proprietary 4
  5. 5. LTE Devices Good news – first LTE devices have appeared Data only Example: Samsung’s LTE dongle 2.6GHz 3GPP R8 But, what about… Voice + Data Spectrum Aspects Backward Compatibility www.ccpu.com Confidential and Proprietary 5
  6. 6. Challenges Voice + Data – Voice support is imminent Leverage converged EPC Voice over LTE: fragmented Circuit Switched Fallback VoLGA IMS-based VoIP Radio Aspects Spectrum harmonization, or lack thereof 2.6GHz, 700MHz, 900MHz / 1800MHz Re-farming… MIMO 2x2, 4x4? Battery Life Global Roaming Nationwide LTE coverage will have a long way to come Multiple legacy standards – GSM, 3G, HSPA, CDMA2K… FDD vs. TDD? www.ccpu.com Confidential and Proprietary 6
  7. 7. Opportunities Smartphone, Netbooks, Notebooks… Smartphones Netbooks Notebooks Cameras, eReaders, Med Devices, Gaming, Navigation… Personal IP Cameras eReaders Medical Devices Gaming Consoles Navigation Systems www.ccpu.com Confidential and Proprietary 7
  8. 8. Potential Connected Devices M2M Connectivity 12 Today, predominantly WiFi th Coverage limited to HotSpots 10 row ic eG Consumer Opportunity ev Relative Comparison 8 d D Social networking phenomenon e cte Facebook, YouTube… n on 6 C Wireline on the decline 4 3 .5x Emergency, home security… 2 Enterprise Opportunity Operational efficiencies 0 Smart meters, tracking... 2009 2015 2020 Year Inventory management Connected Devices Legend: BUT, there are challenges Consumer Electronics – Cameras, eReaders, Gaming Consoles, Personal Medical Devices, Smart Meters, Retail PoS terminal, etc. Security – embedding SIM Traditional Mobile Devices – Cellphones, Smartphones, Netbooks, Indoor coverage Data Cards, Dongles Cost!! Cost!! Cost!! Sources: various analyst reports, Continuous Computing estimates www.ccpu.com Confidential and Proprietary 8
  9. 9. Business Model Complexity Retailers Manufacturers Today’s Business Chain Consumer Retailer Manufacturer Mostly, pay one-time Embedding LTE in consumer device New entrant: Operator Recurring business model opportunity Netbooks already setting the trend Pay usage-based, application-based Addressing the cost challenge Operator subsidizes devices, OR Operators Consumers Mfgr subsidizes & shares revenue Unified Billing is a must Consumer Device Ecosystem User might have multiple devices www.ccpu.com Confidential and Proprietary 9
  10. 10. Threat Apple sold 7.4M iPhones in Q3 Intel reports blowout Q3 on strong mobile business; Atom rev up 14% AT&T sells Nokia netbooks for $300 with 2 year contract Verizon’s CTO: “Metered broadband is the future” And… Operators need… Traffic Revenues & Femtocells = Traffic Gap Cheapest Widening Bit Pipe Voice Era Revenues Data Era LTE = Fastest Bit Pipe DPI = Smartest Bit Pipe Network Infrastructure Meltdown www.ccpu.com Confidential and Proprietary 10
  11. 11. LTE Delivers “Fast Pipes” Significantly increased data rates E-UTRAN Architecture ~100Mbps down, ~50Mbps up Low latency for real-time apps We support end-to-end LTE MME / Serving GW MME / Serving GW EPC: MME, SGW, PDN solutions RAN: Trillium eNodeB, HeNodeB S1 S1 S1 S1 S1 S1 S1 X2 X2 eNodeB X2 eNodeB HeNodeB HeNB Gateway S1 S1 eNodeB HeNodeB HeNodeB Spectral Efficiency Improved 4X www.ccpu.com Confidential and Proprietary 11
  12. 12. Femtocells Deliver “Cheap Pipes” Enables new LTE rollout strategy Femtocell Solutions New: “Build-as-they-come” Old: “Build-and-they-will-come” Offloads traffic Provides cell coverage indoors from macro Low-power & self-configuring to network minimize interference Pricing: enables combo package deal Aligns with 3G / LTE standards Ex: Femto bundled with netbook Leverages users’ broadband Heavy data traffic offloaded from macro + Trillium Femtocell software Optimized for small memory footprint Optimized for high performance Macro network LTE femtocell LTE Devices We have 16 Femtocell customer wins! base station converged device Spectrum Re-use Improved 1,000,000X www.ccpu.com Confidential and Proprietary 12
  13. 13. DPI Delivers “Smart Pipes” Still Spectrum Limited; Traffic Management Essential www.ccpu.com DPI = Deep Packet Inspection, P2P = Peer-to-Peer Confidential and Proprietary 13
  14. 14. Key DPI Applications for LTE 1. Traffic Management Netbooks will drive P2P traffic LTE is spectrum limited Internet video = Network Killer Rate limit, throttle traffic Network Congestion = Poor QoE Application aware, user aware 2. Adaptive Traffic Shaping Dynamic bandwidth allocation Not all cell sites loaded equally RAN-aware Shaper Loading changes with time of day 3. Internet Offload (DPI) Offload traffic to the internet Lower CapEx in wireless core Offloading at network’s edge 10 DPI customer wins! www.ccpu.com Confidential and Proprietary 14
  15. 15. Dominant Infrastructure Trends Hardware = Cost Reduction Cost per bit over the life of a project Implications Standards = ATCA Outsourcing Commoditization Software = Revenue Growth Portability & scalability Implications Open-ness Cleverness Differentiation www.ccpu.com Confidential and Proprietary 15
  16. 16. ATCA 40G = Lower Cost / Bit 40G ATCA essential for EPC to lower cost / bit 40G ATCA = Scalability + Reliability + Performance EPC MME EPC SGW / PGW Processing per session Processing per packet High Availability Load Balancing Multi-threaded S1-AP, eGTP-c… Fast Path SCTP, eGTP-u, MIP… Encryption support for Snow3G… Deep Packet Inspection (DPI) Continuous Computing enables wide range of LTE products From … “Smallest All-in-One EPC”… …to “Highly Scalable MME / SGW” www.ccpu.com Confidential and Proprietary 16
  17. 17. Summary Mobile broadband driving growth First LTE dongles have arrived We can help! We can help! Data only, voice support to follow Next big opportunity: embedding LTE in consumer electronics To unlock this opportunity, cost must go down LTE well suited for netbooks & notebooks Significant impact on network traffic We deliver We deliver Software Solutions Software Solutions Traffic Management essential for QoE for eNodeB & Femtocells for eNodeB & Femtocells Network capacity limited by spectrum ++ Integrated ATCA Platforms Integrated ATCA Platforms Cost / bit must go down for FGW & EPC for FGW & EPC 40G ATCA = lower cost / bit (MME, SGW, PGW) (MME, SGW, PGW) www.ccpu.com Confidential and Proprietary 17
  18. 18. Questions & Comments Manish Singh Vice President, Product Line Management www.ccpu.com/products/trillium/lte.html www.ccpu.com Confidential and Proprietary