Delivering Innovative New Wireless
         Products & Services
                    Manish Singh
                    Vice ...
At a Glance

                                           Over 150 Customers Worldwide

                Protocols



       ...
LTE’s Momentum

       75+ Operators

       • Committed LTE plan
       • Trials & Rollouts

       1st LTE Commercial Ne...
Challenges




    Capacity                                          Mind The Gap
    • Traffic doubling every 12 months  ...
Options




Increase Revenue                   Reduce Traffic
• $X / MB                          • Walled Garden
• Less fo...
Alternative



MME / Serving GW           MME / Serving GW            Capacity
      S1                      S1



       ...
Disruption


                                                               Core
MME / Serving GW          MME / Serving G...
Network Mutation
                      Macro Topology                          Hierarchical Cell Structure




           ...
DPI Evolution

     Pre-DPI Torrent                         Defensive                                  Monetize
…unregulat...
DPI = Control

                   Video Conference

                   Operator VoIP

                   Gaming

         ...
Drivers
    Demographics              Devices                   Demand

  Internet Generation   Mobile Internet Devices   ...
Applications



                        Context




                 Presence


                              Location



...
And More to Come…

 Smartphones, Netbooks, Notebooks…




   Smartphones                 Netbooks                     Not...
50B Connected Devices
                                      Connected Devices
                       12                   ...
New Opportunities

      Retailers   Manufacturers    Today’s Business Chain
                                     Consum...
Infrastructure

          Coverage       • Both Indoor & Outdoor



           Capacity      • Reliable Transport



     ...
“Smarter, Faster, Cheaper” Mobile Broadband




                                       Femtocells =
                      ...
LTE Reference Design
                          MicroTCA Reference Design

                          Trillium LTE Femtoce...
Balance

         Network           Device
                                                Act Now!



                   ...
Signaling Load


                                                             MME

                         IPsec
        ...
Metered vs. Flat Rate Pricing
   Metered: $X / MB                    Flat Rate: $X / Month

   Consumer’s Viewpoint    ...
Bandwidth-Based Pricing
 Fast, Faster, Fastest                     $X / Mbps

Pros                                      ...
Device-Based Pricing

                      Traffic                $X / month / device
               High
              ...
Summary
   50B Connected Devices
         M2M, Data, Video, Voice…

   Solid Infrastructure Required
                  ...
Questions & Comments
                           Manish Singh
               Vice President, Product Line Management

     ...
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Delivering Innovative New Wireless Products and Services – Open or Managed Platform for LTE Enabled Devices?

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Presentation from Continuous Computing at LTE World Summit 2010 in Amsterdam.

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Delivering Innovative New Wireless Products and Services – Open or Managed Platform for LTE Enabled Devices?

  1. 1. Delivering Innovative New Wireless Products & Services Manish Singh Vice President Product Line Management www.ccpu.com Confidential and Proprietary
  2. 2. At a Glance Over 150 Customers Worldwide Protocols LTE DPI Femtocell ATCA Professional Platforms Services “Smarter, Faster, Cheaper” Mobile Broadband www.ccpu.com Confidential and Proprietary 2
  3. 3. LTE’s Momentum 75+ Operators • Committed LTE plan • Trials & Rollouts 1st LTE Commercial Network • Launched in 2009 • TeliaSonera in Sweden & Norway 72 Million LTE Connections by 2013 • 2010 more commercial deployments • Verizon, NTT DoCoMo, China Telecom Source: Infonetics Research, 2009 www.ccpu.com Confidential and Proprietary 3
  4. 4. Challenges Capacity Mind The Gap • Traffic doubling every 12 months • Flat rate pricing • LTE spectral efficiency gain = 4X • More for less Source: Morgan Stanley, Mobile Internet Report 2009 Source: Light Reading, 2009 www.ccpu.com Confidential and Proprietary 4
  5. 5. Options Increase Revenue Reduce Traffic • $X / MB • Walled Garden • Less for More • Traffic Blocking But, There Is No Going Back… www.ccpu.com Confidential and Proprietary 5
  6. 6. Alternative MME / Serving GW MME / Serving GW Capacity S1 S1 X2 eNodeB eNodeB Cost eNodeB Revolutionary Network Architecture www.ccpu.com Confidential and Proprietary 6
  7. 7. Disruption Core MME / Serving GW MME / Serving GW RAN-Aware Internet Video Traffic Shaping Offloading Transcoding S1 S1 X2 eNodeB eNodeB Access Small Cells TD-LTE WiFi Offloading eNodeB www.ccpu.com Confidential and Proprietary 7
  8. 8. Network Mutation Macro Topology Hierarchical Cell Structure Coverage Era Capacity Era 1990 2010 “The need for 4G picocells and femtocells to enhance coverage and boost capacity in hotspots is one of the important principles for Verizon's LTE Network” -Verizon Wireless CTO www.ccpu.com Confidential and Proprietary 8
  9. 9. DPI Evolution Pre-DPI Torrent Defensive Monetize …unregulated, unsustainable …stop the data flood …revenue and QoE Bulk shaping, typically on Gi interface Putting the customer in control Necessary step to avoid meltdown, but not Charging & care & policy vendors? Internet offload ? always popular Improved QoE…create revenue 2007 2008 2009 2010 2011 www.ccpu.com Confidential and Proprietary 9
  10. 10. DPI = Control Video Conference Operator VoIP Gaming Video on Demand Email Business Class VPN Browsing P2P www.ccpu.com Confidential and Proprietary 10
  11. 11. Drivers Demographics Devices Demand Internet Generation Mobile Internet Devices Internet Apps & Content www.ccpu.com Confidential and Proprietary 11
  12. 12. Applications Context Presence Location www.ccpu.com Confidential and Proprietary 12
  13. 13. And More to Come…  Smartphones, Netbooks, Notebooks… Smartphones Netbooks Notebooks  Cameras, eBooks, Med Devices, Gaming, Navigation… Personal IP Cameras eBooks Medical Devices Gaming Consoles Navigation Systems www.ccpu.com Confidential and Proprietary 13
  14. 14. 50B Connected Devices Connected Devices 12  M2M Connectivity 10  Today, predominantly WiFi  Consumer Opportunity Relative Comparison 8 6  Social networking  Healthcare automation 4 2  Enterprise Opportunity  Smart meters, tracking... 0  Challenges 2009 2015 Year 2020  Capacity  Coverage Consumer Electronics  Cost Traditional Mobile Devices Sources: Various analyst reports, Continuous Computing estimates www.ccpu.com Confidential and Proprietary 14
  15. 15. New Opportunities Retailers Manufacturers  Today’s Business Chain  Consumer  Retailer  Manufacturer  Mostly, pay one-time  Embedding LTE in consumer devices  New entrant: Operator  Recurring business model opportunity  Netbooks already setting the trend  Pay usage-based, application-based  Addressing the cost challenge Operators Consumers  Operator subsidizes devices, OR  Mfgr subsidizes & shares revenue Consumer Device Ecosystem www.ccpu.com Confidential and Proprietary 15
  16. 16. Infrastructure Coverage • Both Indoor & Outdoor Capacity • Reliable Transport Control • Traffic Management, QoS, QoE Cost • Lower Cost / Bit www.ccpu.com Confidential and Proprietary 16
  17. 17. “Smarter, Faster, Cheaper” Mobile Broadband Femtocells = Cheapest Bit Pipe LTE = Fastest Bit Pipe DPI = Smartest Bit Pipe www.ccpu.com LTE = Long Term Evolution, DPI = Deep Packet Inspection Confidential and Proprietary 17
  18. 18. LTE Reference Design  MicroTCA Reference Design  Trillium LTE Femtocell Software  3GPP March 2009  LTE Uu  FDD & TDD both supported  S1 & X2 Network interfaces  picoChip PC7608  Software defined LTE PHY  Frequency, bandwidth options  2 x 2 MIMO operation  Cavium OCTEON  Multi-core MIPS64 Processor  L2 – L7 software execution  Performance measurements available www.ccpu.com Confidential and Proprietary 18
  19. 19. Balance Network Device Act Now! Wait… Femtocell = LTE’s Biggest Opportunity www.ccpu.com Confidential and Proprietary 19
  20. 20. Signaling Load MME IPsec HeNodeB Security Gateway Serving GW The MME MUST Scale to Handle a HIGH Number of SCTP Connections Fast Path SCTP Highly PP50 + = Scalable MME www.ccpu.com Confidential and Proprietary 20
  21. 21. Metered vs. Flat Rate Pricing  Metered: $X / MB  Flat Rate: $X / Month  Consumer’s Viewpoint  Consumer’s Viewpoint  What’s a Megabyte?  Voice = Minutes  I want to download songs,  Data = Months emails, web pages, etc.  In control  Lack of control  Get my songs, emails, web, etc.  Too complex  Result:  Result: Simplicity Is Key www.ccpu.com Confidential and Proprietary 21
  22. 22. Bandwidth-Based Pricing  Fast, Faster, Fastest  $X / Mbps Pros Cons  Consumer’s viewpoint  “Guaranteed” data rates, QoE  I’m in control  Dead spots?  Easy to understand  Coverage gaps?  LTE – the right opportunity!  Bit Pipe!  Leverage context  Revenue / Traffic decoupling  Real-time service tier upgrades  20% users taking 80% capacity Tiered SLAs, Tiered Pricing Model www.ccpu.com Confidential and Proprietary 22
  23. 23. Device-Based Pricing Traffic  $X / month / device High Volume  Leverage context  New growth engine Low High Mobility Value  Recurring revenues  Easy to understand Low  In control Usage-Based, Tied to Device www.ccpu.com Confidential and Proprietary 23
  24. 24. Summary  50B Connected Devices  M2M, Data, Video, Voice…  Solid Infrastructure Required 1st  Coverage = Macro LTE Femtocell  Capacity = Femto  Control = DPI Reference Solution Launched  Femto is LTE’s BIGGEST opportunity at MWC 2010  Networks will mutate  Lower cost / bit 14 LTE Design Wins!  Establish your beachhead NOW! www.ccpu.com Confidential and Proprietary 24
  25. 25. Questions & Comments Manish Singh Vice President, Product Line Management www.ccpu.com www.ccpu.com Confidential and Proprietary

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