Marketing Research @ CCPL
A Resource Guide
Whether you’re researching demographic trends, planning a market research study, or
seeking new clients, the C C P L B usiness C enter has the marketing research you need. T his
R esearch G uide w ill help you locate the key sources of marketing inf ormation at C C P L . I f
you need help, stop b y the R ef erence D esk, call 8 0 5 -6 9 3 0 , or email askaq uestion@ ccpl. org.
R eady? L et’s get started!
Online Business Library Resources
T he O nline B usiness L ib rary is your one-stop shop f or all kinds of b usiness research. A ccess
these premium research resources 2 4 hours a day, 7 days a w eek f or f ree w ith your C C P L
L ib rary C ard at http: / / tinyurl. com/ ccplb usinessdatab ases.
Reference USA – F ind ov er 1 4 million priv ate and pub lic companies or 1 0 0 million U S
residents. U se the C ustom S earch tab to create mailing lists or sales call lists b y searching
f or companies or residents w ho are in a particular line of b usiness or w ho hav e a particular
median income or home v alue in your Z I P C ode, county, or M S A . R ecords include names and
addresses of residents or ow ners, and other hard-to-f ind details.
D em o g ra p h i cs N o w – T his datab ase is a great source f or S outh C arolina demographics.
S earch b y Z I P code, county, census tracts, C B S A ( e. g. , M S A ) or other geographical types to
f ind ov er 7 5 reports containing thousands of data points usef ul f or market research and
b usiness location decisions.
B u s i nes s a nd C o m p a ny Res o u rce C ent er – M arket share and b usiness ranking inf ormation is
hidden inside this pow erf ul datab ase. H ere’s how to access the data: G o to A dv anced S earch;
choose the R ankings option under C ontent A rea, then search f or your product or serv ice b y
industry description.
A rt icles
Y ou can access millions of articles on companies b y using periodical index es in the O nline
B usiness L ib rary. T he b est index es f or marketing research are:
Sm a l l B u s i nes s Res o u rce C ent er – U se this datab ase designed f or the small b usiness ow ner
to locate thousands of marketing and market research articles in hundreds of trade j ournals.
G enera l B u s i nes s F i l e ASAP – F ind millions of research reports, trade pub lications,
magaz ines, new spapers, and j ournals, many of them in f ull tex t. I ncludes articles f rom 1 9 8 0
to the present, w ith new items added daily.
68 Calhoun St., Charleston, SC 29401
w w w .c c p l.org • ask aq uesti on@ c c p l.org
I M : c c p lhelp ( A I M , M SN , Y ahoo! )
843 -805 -693 0

Y ou can also f ind new spaper articles in the B usiness C enter print collection. F or local
market research, try the Charleston Regional Business Journal. F or national or glob al
cov erage, try the W all S treet Journal or the F inanc ial T im es, N orth A merican edition.
Book s
T he B usiness C enter has ref erence b ooks usef ul f or marketing research.
B u s i nes s Ra nk i ng s Annu a l – T op ten lists of companies, products, persons, etc. taken f rom
hundreds of trade j ournals and magaz ines. ( B us R ef 3 3 8 . 7 4 B usine)
C o m m u ni t y So u rceb o o k o f Z I P C o d e D em o g ra p h i cs – L ocate key demographic and
socioeconomic data f or all Z I P codes f or marketing research. ( R ef D esk 3 3 9 . 4 1 C ommunit)
E ncy cl o p ed i a o f As s o ci a t i o ns – T rade associations are a great source f or statistics and
marketing inf ormation. F ind contact inf ormation f or associations b y industry. ( R ef D esk
0 6 0 E nc)
E ncy cl o p ed i a o f C o ns u m er B ra nd s – R esearch the history of 6 0 0 leading b rand names.
( B us R ef 6 5 8 . 8 3 4 3 E ncyclop)
E ncy cl o p ed i a o f M a j o r M a rk et i ng C a m p a i g ns – L earn f rom the successes ( and mistakes! ) of
others w ith 5 0 0 prof iles of f amous 2 0 th century marketing campaigns. ( B us R ef 6 5 9 . 1
E ncyclop)
M a rk et F a ct s – F ind many usef ul statistics and data ab out the C harleston area in this
annual supplement to the C harleston R egional B usiness J ournal. ( B usiness N ew spapers)
M a rk et Sh a re Rep o rt er – M arket share data f rom hundreds of trade j ournals on ov er 4 ,0 0 0
companies and 2 ,5 0 0 products, f acilities, and b rands. ( B us R ef 3 3 8 . 7 4 0 2 1 M arket)
Ra nd -M cN a l l y C o m m erci a l At l a s & M a rk et i ng G u i d e – P rov ides demographics f or
marketing purposes. M aps and tab les show the population, income, housing, and home
sales data and proj ections f or the U . S . ( B us R ef 9 1 2 C om)
Sm a l l B u s i nes s So u rceb o o k – F ind inf ormation on specif ic types of b usinesses and general
b usiness topics such as marketing and market research. ( B us R ef 6 5 8 . 0 2 2 S mall)
SRD S D i rect M a rk et i ng L i s t So u rce – D irectory of thousands of mailing lists f or rent.
( R eady R ef erence area)
T h e Su rv ey K i t – E v erything you need to know to conduct your ow n accurate market
research surv ey w ith this ten-v olume set. ( B us R ef 3 0 0 . 7 2 3 S urv ey)
W ebsit es
F or w eb site suggestions, search our b ookmarks at delicious. com/ ccplb usinesscenter, or
ex plore the R ef erence D epartment’s b ookmarks at delicious. com/ w orldsof thew eb .
Rev. 9.09