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Let’s talk about… How can a blog help me? How do you set up a blog? What does it take to maintain it? How do I make it a success? Where do I find help if I need it?
What’s a blog? “A type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material.” - http://en.wikipedia.org/wiki/Blog
What’s a blog? Traditional blog Blog-powered website
How can a blog help me? Traditional blog Easy to get started SEO friendly Easily post fresh content Turns your web presence into a conversation
How can a blog help me? Blog-powered website Can replace simple or complex traditional websites More SEO friendly than traditional web site Easier to update content, too.
How do I set up a blog? Set goals. What do you want your blog to do? What will you write about? How often will you post? Do you want to allow comments? Who will be your blogger(s)?
How do I set up a blog? Will you need a domain name? Self-hosting? You’ll need one. Hosted or self-hosted blog? Hosted: cheap to free, less knowledge, less control Self-hosted: cheap, more knowledge, more control Choose your platform:
How do I set up a blog? Set up an account with a web host offering 1-click WP installation. Install WP. Includes setting up user account for your blogger. (You can add more accounts for each blog user any time).
How do I set up a blog? Configure blog settings Lots of settings! General settings Writing settings Reading Discussion Get a good WP book & walk through each option.
How do I set up a blog? Choose a theme WP Theme Showcase? Custom theme? Install the theme Adjust theme settings Options vary Includes things like header image, sidebar content.
How do I set up a blog? Add some content Pages = static content, such as “About Us”. Posts = most common entries on a traditional blog. Categories = blog table of contents Tags = blog index Widgets = code that adds functionality
How do I set up a blog? Test your setup. Try to use it. Does everything look right & make sense? Test it using different computers, browsers, smart phones, etc. Address any problems & re-test. Go live!
How do I maintain the blog? Install updates. You’ll see a notice in the Administration Panel. Updates are usually done right from there. Back up the blog & test the backups. Crucial for self-hosting Off-site back ups protect you from disaster.
How do I make it a success? Spread the word Include blog address on your publicity pieces, press releases, etc. Link to the blog from all your web presences (Facebook , for example) Tell your current clients, customers, users, etc.
How do I make it a success? Join the blog community Comment thoughtfully on other blogs on your topic or in your community Post frequently Daily isn’t too often Write posts ahead of time Use autopost to schedule updates
How do I make it a success? Post on topics your clients care about Success stories Industry news Conference experiences How –tos New products/services White papers Human interest stories
How do I make it a success? Friendly, informal tone Be genuine & helpful Write clearly Embed media when it makes sense Presentations Photos/Video/TV spots
How do I make it a success? Comments Reply ASAP Opportunity to make unhappy users happy Nuke spam Do not feed the trolls Ask for interaction from users Make it easy for users to share
Where do I find help? People User Groups, like chswordpress.org Social Media Club Charleston smccharleston.org Nonprofit? palmettotechnologyhub.org TLC at the Library presents blogging tech talks Hire a local geek, or find one online
Where do I find help? Web sites WordPress Codex: codex.wordpress.org WordPress forums: wordpress.org/support Blogger Help Center: google.com/support/blogger Blogger Help Forums: google.com/support/forum/p/blogger
Where do I find help? Books Blogging for Dummies by Gardner & Birley WordPress for Dummies by Sabin-Wilson Check book stores for lots more titles.
805-6930 email@example.com Research consultations available by appointment http://bit.ly/askccpl ccplbusiness.wordpress.com Happy Blogging!