Social Media Social Networks (slides from a classroom talk) (slides from a classroom talk) Chaz Maloney

Chaz Maloney

“Traditional Mass Media” vs Social Media Broadcast to a large ill-defined audience audience as producer and distributor. uptake of content by recommendation and feedforward uptake of content by what’s in the paper, on the box, on the radio Audience organizes into self-formed content groups Content produced for a demographic

Broadcast to a large ill-defined audience

audience as producer and distributor.

uptake of content by recommendation and feedforward

uptake of content by what’s in the paper, on the box, on the radio

Audience organizes into self-formed content groups

Content produced for a demographic

How did the ‘social media’ get started? Cave drawings? ---Perhaps, but let’s start more recently. PARC - geeks got mail

Cave drawings? ---Perhaps, but let’s start more recently.

PARC - geeks got mail

Why is this happening now? Philosophical Shift - Objectivism to Constructivism Technological Shift - Web as content to web as platform Popular empiricism - truth by polls?

Philosophical Shift - Objectivism to Constructivism

Technological Shift - Web as content to web as platform

Popular empiricism - truth by polls?

How to promote new social media / networks Mash-up - Feed forward -

Mash-up -

Feed forward -

Things to think about AIM Wimzi Google opensocial youtube, ustream.tv, revver, etc Viral Campaigns and feed forward -Is sticky dead? otherego.com

AIM Wimzi

Google opensocial

youtube, ustream.tv, revver, etc

Viral Campaigns and feed forward -Is sticky dead?

otherego.com