Outlook Fall 2009
Offices in Connecticut, Florida, and Virginia
As you enter the 2009‐2010 academic year, did you meet your enrollment goals?one?
No question about it —- these are challenging times for independent colleges and universities. Student expectations are shifting, demographics are
changing, and cost-conscious students and families are relying upon word of web to make “informed” enrollment decisions. Do you have questions
about the efficiency of your admission and financial aid processes? Are you ready to meet the challenges of Fall2010 recruitment?
Consider the following Fall 2009 results achieved by Miller/Cook & Associates, Inc. clients:
100% of our clients met or exceeded their enrollment goals
75% of our clients reported record enrollments
57% of our clients lowered their discount rates
90% of our clients maintained or lowered their discount rates.
If your institution didn’t report similar results, please contact us. We would welcome the opportunity to partner with you to achieve your Fall 2010
Our team of professionals will work with your enrollment management officers to:
Determine whether or not the search strategies you use to identify potential candidates for admission are working to your full advantage.
Review your existing communication plan to assess medium, audience, and message quality.
Identify both efficient and inefficient processes and procedures in use by the Office of Admission.
Provide professional development opportunities for your enrollment management professionals.
Assess the extent to which your institutional scholarship and grants support your enrollment objectives.
Design effective outreach from the Office of Financial Aid to students and family members.
Reduce your present accounts receivables.
Improve enrolled student and parent satisfaction.
Whether you are interested in undergraduate, graduate, traditional-age or adult enrollment management design, we are available to discuss your
unique needs and circumstances.
William B. Miller, President
Bill has held a variety of positions throughout his career in higher education. These positions have included Dean of Students, Director of Church Relations, Director of
Financial Aid, Dean of Admissions, Executive Assistant to the President, and Vice-President for Enrollment Management. The institution-specific enrollment strategies
he has designed for over one hundred campuses have involved traditional undergraduate, transfer student, adult learners and graduate and professional student audi-
ences. Bill is a graduate of Bethany College (KS), Southern Illinois University, Virginia Polytechnic Institute and State University, and Harvard's IEM Program.
Catherine R. Cook, Ph.D., Chief Executive Officer
Catherine began her career in higher education as a faculty member in the psychology department at Roanoke College. She has subsequently served as the Assistant
Dean for Academic Affairs, Director of Academic Support Services and Freshman Year Experience Program, Chief Retention Officer and Director of Advisement, Direc-
tor of Admissions, and Vice-President for Enrollment Management. She blends her knowledge of research, program design, and skill development to help clients better
understand the defining characteristics of their institutions and roles in the enrollment management process. Catherine is a graduate of Bethany College (West Virginia),
Washington State University and Harvard's Professional Development Program.
Philip T. Malinoski, Vice President
Phil Malinoski has twenty years of financial aid administration and enrollment management experience. In addition to serving as a consultant to colleges and universi-
ties, he has held positions at Northeastern University, Yale University and Saint Joseph College. He has experience in both financial aid and enrollment management
and research. He has held the positions of director of financial aid, director of student financial services and director of enrollment research. His consulting experience
includes conducting financial aid operational reviews and audits for post-secondary institutions and state agencies as well as helping schools design financial aid strate-
gies and budget models that support enrollment and net revenue goals. He holds a M.Ed. from Northeastern University and holds the Certified Financial Planner license.