Springboard business plan and video presentation master

Competition Review – Business Plan

Know Your Audience• Compile a Business Plan Portfolio from which you extract Business Plan content• Make sure you effectively address the unique critical factors and expectations of the target audience• Think like the “investor” in the audience #GAcomp

Provide Conclusive and CompellingEvidence• You know the real want/need/opportunity and your target “theater”, not just your “customer”• You understand the value proposition• You have the TEAM to execute the plan – Competencies – Experience – Leadership #GAcomp

Provide Conclusive and CompellingEvidence• You have the product and/or service to meet the need and clearly define your Unique Selling Proposition• You have a solid plan to achieve your objectives• There are the intangible essentials that include passion, drive, vision and values #GAcomp

Back The Story Up With Facts and Data• Be appropriately positive and enthusiastic but realistic• Don’t be afraid to present extraordinary projections but show credible supporting data and material• When presenting assumptions, provide a sound rationale #GAcomp

Provide Clean Financials and Data• Revenues, margins, costs & expenses• Cash management including historical performance and projected use of funds• Plot the fastest path to revenue generation, then profitability, then the X-Factor• Define clear performance milestones #GAcomp

Face The Challenges, Don’t Try To HideThem Or Hide From Them• Clearly identify potential risks and present associated mitigation strategies• If you don’t have competitors do you have a market?• If there’s a “Sweet Spot” you need to hit it #GAcomp

Takeaways• There are no formulas for perfect business plans• Assessment of plans will always have a subjective element as well as an objective element• You may have a different audience next time• Get an experienced team of independent and qualified eyes to provide honest feedback. $$ #GAcomp

Alan E. HallGrow America Founder Founding Partners #GAcomp

Video Uploads

Overview of the Video Requirement• Why we ask for video content• What the video should include• How do I create a video?• Technical specifications

Why Video?Visual format better demonstrates: • Visual products and services • Immersion in your business • Your energy, passion, and ability to persuade

What Should the Video Include?• There are no specific content requirements• We want to see your creativity• It does NOT need to repeat everything in your plan, but should supplement it effectively

What Should I Focus on?• Anything that does not come through well in the written business plan• Elements that will persuade the judges that your business plan will be successful• The most critical or valuable elements of your business to effectively communicate

How Could I Focus on this Content? • Numbers: Charts, graphs, comparisons • Pressing need: Interview the customer • Your exceptional skill: Show the judges • Pitching effectively: Use color, font, audio, transitions, and content that PERSUADESImages in public domain as of 4/19/2012

Example Content: DemonstrationsProduct/Service demonstrations: • Demonstrate how it works • Record your physical product/service • Screencast your software product/service • Animations, sketches, or photos

Example Content: Meet the TeamMeet the management team or employees: • Demonstrate your existing management team, employees, or advisers • Have someone interview you: demonstrate your vision, creativity, and passion • Show off your workspace or place of business

Tone and Content Restrictions• Choose a suitable tone for your video that is appropriate for judging by business professionals• Pay attention to copyright law if using any content you did not create yourself• No adult or disturbing content is allowed

Technical Specifications• 2 minute maximum, extra will be cut off• File must be uploaded in one of these formats: • .mp4 H.264 • .avi • .MPEG-4 AVC • .m4v • .mov • .wmv • .mpeg• Resolution: 720p or 1080p is preferred

How Do I Make a Video?• Learn quickly or find someone who already knows how • Neighbors • Co-workers • That nephew that is always on the computer• Free and easy-to-use resources to edit your video include: • Apple iMovie • Windows Movie Maker• Camera: If you don’t have one, borrow one, use your smartphone, or use the webcam in your laptop

Questions? ?

Alan E. HallGrow America Founder Founding Partners #GAcomp

Springboard business plan and video presentation master

by Cheryl Conner

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