What Is UX?

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This is a simple deck I put together to explain the components I believe are needed to create the best User Experience. This is also to help clarify what UX does and the sub-disaplines needed for the best result.

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  • What Is UX?

    1. 1. What is UX?Defining User ExperienceCurt Collinsworth v3.0
    2. 2. User Experience (UX)Is the umbrella term for the totality of the experience createdwhen designing software (desktop, mobile, web).When done well, it includes emotion, how the software “feels”,branding, visual design, and quick and easy ways for user tocomplete tasks. The overall use and enjoyment is the UX. UX
    3. 3. UX has deep roots in physical product design, although latelyis has become more synonymous with digital experiences.We should not forget: we are still designing products forPEOPLE to use and interact with. Just because the tools aredifferent doesn’t mean the audience changes. UX
    4. 4. User Experience (UX) Design is thesum of 3 main sub-disciplines interaction design UX kinetic visual design design
    5. 5. But UX is the umbrella they all live under. You need all threeworking together to create a great experience. UX interaction design kinetic visual design design
    6. 6. interaction design Interaction Designers (IxD) focus on how things work. The structure, flow, and the tasks that need to be accomplished to make the software function at its best.
    7. 7. visualdesign Digital Visual Designers (VxD) need to understand interaction and brand. More than just skinning, the digital visual design needs to inform the concept and interaction.
    8. 8. kineticdesign Kinetic Design (KxD) can take many forms: from creating a linear visual movie to generate excitement to prototyping in real technology to prove a concept. This discipline must make the work come to life.
    9. 9. Great UX = all 3 working together IxD UX KxD VxD
    10. 10. Great UX = all 3 working togetheras one iterative team. IxD UX KxD VxD
    11. 11. It’s pretty easy. really. IxD UX KxD VxD
    12. 12. It’s pretty easy. really. the bones, structure, how users can easily complete tasks IxD UX KxD VxD
    13. 13. It’s pretty easy. really. the bones, structure, how users can easily complete tasks IxD UX KxD VxD the DNA (not just the skin), brand, emotion, look and feel, personality
    14. 14. It’s pretty easy. really. the bones, structure, how users can easily complete tasks IxD UX KxD VxD the soul, breathes life into the design: through technology, movement, and emotion the DNA (not just the skin), brand, emotion, look and feel, personality
    15. 15. what they make. IxD UX KxD VxD
    16. 16. heuristic analysis, research, personas, userwhat they make. journeys, wireframes, UX guidelines and specs IxD UX KxD VxD
    17. 17. heuristic analysis, research, personas, userwhat they make. journeys, wireframes, UX guidelines and specs IxD UX KxD VxD brand analysis and definition, refine wires into comps, screen and component design, style guides
    18. 18. heuristic analysis, research, personas, userwhat they make. journeys, wireframes, UX guidelines and specs IxD UX KxD VxDmotion studies, vision videos, prototypes (withthrow-away and real tech), even final software brand analysis and definition, refine wires into comps, screen and component design, style guides
    19. 19. Thanks.

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