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Internet MarketingRecipes for Success      Carol Cole-LewisInternet Marketing Consultant/Coach   http://c-cole-lewis.com
Agenda•   Preparation•   Recipe 1: Wonderful Website•   Recipe 2: Superbly Social•   Q&AApril 19, 2011   Carol Cole-Lewis ...
Preparation• Know Thyself    – Why you want to market online.    – Who you are.         • Brand (be real!)         • Disci...
Preparation (cont)• Also know    – Who you want to reach.    – What you want to measure.April 19, 2011   Carol Cole-Lewis ...
Recipe 1: Wonderful Website• Yield:    – Larger Business Email List    – More Traffic    – More Action• Time:    – Prep: 1...
Recipe 1- Wonderful WebsitePro’s & Con’s• $$• Greater Control    – YOU own your Peeps.    – YOU decide how and when to cha...
Recipe 1- Wonderful WebsiteIngredients• 1 Website• 1 Forum• 1 Email List Provider    – (MailChimp (http://mailchimp.com))A...
Recipe 1- Wonderful WebsiteStep 1- Build Website• Website is Marketing Destination• Contains: Call to Action    –   Sign U...
Recipe 1- Wonderful WebsiteStep 2 - Pick Forum• Drives traffic to your Website• Search for Appropriate Forums    –   Targe...
Recipe 1- Wonderful WebsiteStep 2 - Pick Forum (cont)• READ the Forum    – 1/2 hour each day for 1 week.         • Who is ...
Recipe 1- Wonderful WebsiteStep 3a - Join Forum• Complete your profile (1 hour)    – Profile picture: Add one!    – Signat...
Recipe 1- Wonderful WebsiteStep 3b - Act in Forum• 15 minutes 3-5 days/week    – Answer questions    – Ask questions• Be  ...
Recipe 1- Wonderful WebsiteStep 4 - Analyze Results• 1 hour / month    – First Month: Set Baseline    – Second Month: Comp...
Recipe 1- Wonderful WebsiteStep 5- Change & Repeat• Make small changes         •   Forum posts         •   Calls to action...
Recipe 2: Superbly Social• Yield:    – More Social Friends    – More Traffic    – More Action• Time:    – Prep: 1/2 hour p...
Recipe 2- Superbly SocialIngredients• 1 Social Media Site    –   Facebook    –   LinkedIn    –   Twitter    –   YouTube   ...
Recipe 2- Superbly SocialPro’s & Con’s• Free• LESS Control    – THEY own your Peeps.    – THEY decide how and when to chan...
Recipe 2- Superbly SocialStep 1 - Pick Social Site• Serves TWO purposes:    – Profile/Page is your Marketing Destination  ...
Recipe 2- Superbly SocialStep 2 - Find Friends• Everybody needs friends!• Quality over Quantity    – Who they are    – Who...
Recipe 2- Superbly SocialStep 2 - Act in Social Site• 15 minutes 3-5 days/week• Read & comment on other’s posts &  wall• A...
Recipe 2- Superbly SocialStep 2 - Act in Social Site (cont)• Invite Friends to Join Page• Create Buzz    – Events    – Dis...
Recipe 2- Superbly SocialStep 3 - Analyze Results• 1 hour / month    – First Month: Set Baseline    – Second Month: Compar...
Recipe 2- Superbly SocialStep 4- Change & Repeat• Make small changes         •   Posts         •   Buzz         •   Behavi...
Summary• Pick one recipe.• Follow it for 6 months.• Reach out for help.April 19, 2011   Carol Cole-Lewis • http://c-cole-l...
More Help• My website: http://c-cole-lewis.com• Email carol@c-cole-lewis.com• Any Questions?April 19, 2011   Carol Cole-Le...
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Internet Marketing Recipes for Success

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2 step-by-step recipes you can follow to create and implement a simple, yet successful, Internet Marketing plan.

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Transcript of "Internet Marketing Recipes for Success"

  1. 1. Internet MarketingRecipes for Success Carol Cole-LewisInternet Marketing Consultant/Coach http://c-cole-lewis.com
  2. 2. Agenda• Preparation• Recipe 1: Wonderful Website• Recipe 2: Superbly Social• Q&AApril 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 2
  3. 3. Preparation• Know Thyself – Why you want to market online. – Who you are. • Brand (be real!) • DisciplineApril 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 3
  4. 4. Preparation (cont)• Also know – Who you want to reach. – What you want to measure.April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 4
  5. 5. Recipe 1: Wonderful Website• Yield: – Larger Business Email List – More Traffic – More Action• Time: – Prep: 1/2 hour per day for one week, then 1 hour one time for profile. – “Cooking” Time: 15 min. 3-5 days/week 1 hour/month for analyze and changeApril 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 5
  6. 6. Recipe 1- Wonderful WebsitePro’s & Con’s• $$• Greater Control – YOU own your Peeps. – YOU decide how and when to change• Less Control – Need Web MasterApril 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 6
  7. 7. Recipe 1- Wonderful WebsiteIngredients• 1 Website• 1 Forum• 1 Email List Provider – (MailChimp (http://mailchimp.com))April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 7
  8. 8. Recipe 1- Wonderful WebsiteStep 1- Build Website• Website is Marketing Destination• Contains: Call to Action – Sign Up – Download – Attend – Buy• Purpose: Build Contact ListApril 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 8
  9. 9. Recipe 1- Wonderful WebsiteStep 2 - Pick Forum• Drives traffic to your Website• Search for Appropriate Forums – Target Market – Number of Members – Geography – Community Participation• Think Outside of the BoxApril 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 9
  10. 10. Recipe 1- Wonderful WebsiteStep 2 - Pick Forum (cont)• READ the Forum – 1/2 hour each day for 1 week. • Who is posting? • What are they posting about? • Who are the UberUsers?• REPEAT Step 2 until you find the right Forum• ExampleApril 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 10
  11. 11. Recipe 1- Wonderful WebsiteStep 3a - Join Forum• Complete your profile (1 hour) – Profile picture: Add one! – Signature • Byline • Link to WebsiteApril 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 11
  12. 12. Recipe 1- Wonderful WebsiteStep 3b - Act in Forum• 15 minutes 3-5 days/week – Answer questions – Ask questions• Be – Genuine – Helpful – Transparent• NEVER Spam!April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 12
  13. 13. Recipe 1- Wonderful WebsiteStep 4 - Analyze Results• 1 hour / month – First Month: Set Baseline – Second Month: Compare to Baseline – WWWD, then HCIDB.• Tools – Google AnalyticsApril 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 13
  14. 14. Recipe 1- Wonderful WebsiteStep 5- Change & Repeat• Make small changes • Forum posts • Calls to action • Signature • Behavior • Frequency• Repeat Steps 1-5April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 14
  15. 15. Recipe 2: Superbly Social• Yield: – More Social Friends – More Traffic – More Action• Time: – Prep: 1/2 hour per day for one week, then 3 hours 1 time for profile & page – “Cooking” Time: 15 min. 3-5 days/week, 1 hour/month for analyze and changeApril 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 15
  16. 16. Recipe 2- Superbly SocialIngredients• 1 Social Media Site – Facebook – LinkedIn – Twitter – YouTube – Groupsites – ShopStayPlayApril 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 16
  17. 17. Recipe 2- Superbly SocialPro’s & Con’s• Free• LESS Control – THEY own your Peeps. – THEY decide how and when to change• LESS Maintenance – Don’t Need Web MasterApril 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 17
  18. 18. Recipe 2- Superbly SocialStep 1 - Pick Social Site• Serves TWO purposes: – Profile/Page is your Marketing Destination – Action drives traffic to your Profile/Page• Search for Appropriate Social Site – Target Market – Number of Members – Geography – Community ParticipationApril 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 18
  19. 19. Recipe 2- Superbly SocialStep 2 - Find Friends• Everybody needs friends!• Quality over Quantity – Who they are – Who they know – What they’ll do• Facebook exampleApril 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 19
  20. 20. Recipe 2- Superbly SocialStep 2 - Act in Social Site• 15 minutes 3-5 days/week• Read & comment on other’s posts & wall• Add your own posts – Status – Links – PhotosApril 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 20
  21. 21. Recipe 2- Superbly SocialStep 2 - Act in Social Site (cont)• Invite Friends to Join Page• Create Buzz – Events – Discussions – Polls• Facebook ExampleApril 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 21
  22. 22. Recipe 2- Superbly SocialStep 3 - Analyze Results• 1 hour / month – First Month: Set Baseline – Second Month: Compare to Baseline – WWWD, HCIDB• Tools – Social Site’s Built-in tool – SocialMentionApril 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 22
  23. 23. Recipe 2- Superbly SocialStep 4- Change & Repeat• Make small changes • Posts • Buzz • Behavior • Frequency• Repeat Steps 1-4April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 23
  24. 24. Summary• Pick one recipe.• Follow it for 6 months.• Reach out for help.April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 24
  25. 25. More Help• My website: http://c-cole-lewis.com• Email carol@c-cole-lewis.com• Any Questions?April 19, 2011 Carol Cole-Lewis • http://c-cole-lewis.com 25
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