Creative Archive The BBC’s open content initiative [email_address] April 2007
Imagine….. <ul><li>A world in which access to something so central to our culture - the written word – is scarce and ratio...
This  is  the world… <ul><li>… .of moving image and audio in our culture </li></ul>
Why? <ul><li>BBC: new Charter </li></ul><ul><li>towards an Open BBC </li></ul><ul><li>sound archive: one of world’s larges...
Creative Archive: the proposition <ul><li>Free access to selected content for learning, for creativity and for pleasure. <...
 
BBC pilot campaigns August 2005 Oct 2006 Radio 1  superstar vj   Open News Archive   Open Earth Archive   Regions on Film ...
 
 
 
 
Balancing DRM against creativity <ul><li>We worked with stakeholders to establish limits to the pilot and gain their trust...
No commercial use Give credit UK only Share alike No endorsement
Headline results of the BBC pilot <ul><li>500,000 downloads by the end of the pilot </li></ul><ul><li>100,000 registered u...
What kind of content do you want?
Creative usage of clips I used the clips to challenge myself to write music to them. I used it as practice for the TV Comp...
Creative usage of clips I downloaded the clips and used a new programme we have where I can superimpose myself into the fo...
What else have we learnt? <ul><li>Every archive item has value for someone </li></ul><ul><li>Applications are as broad as ...
Vision:  Creative Archive UK a Creative Archive for the nation, drawing on moving images, stills and sound content from a ...
New members
Beyond the Pilot <ul><li>Late 2007: Public Value Test </li></ul><ul><li>Mid 2008: Build phase:  a scalable editorial, inge...
David Puttnam <ul><li>The Creative Archive exists to ensure public access to public archives is optimised in the digital a...
BBC archive within the on-demand strategy
BBC catalogue:  http://open.bbc.co.uk/catalogue/infax
Next BBC Archive Trial
<ul><li>1,000 hours of content </li></ul><ul><ul><li>500 hours showing breadth </li></ul></ul><ul><ul><li>500 hours showin...
Phase 1 content: archive in breadth War and conflict Secret Army (1997) Liz Hurley in  Christabel (TV, 1988) Woman’s Hour:...
Phase 1 content: archive in breadth Life in Britain Family Life Mrs Dales Diary  (1948) McCooeys –Belfast Family  (1955) A...
 
Last days of Raj Plain Tales from the Raj  – people’s memories (radio, 1974) Plain tales from the Hills  – Kipling (radio,...
It Ain’t Half Hot Mum  (TV, 1974) Stand at East  – role of Indian army in WW2  (radio, 2005) Enemy of Empire  – 2m Indians...
Asian Network Desi DNA  (TV, 2004-6) Great Railway Journeys  – Ian Hislop (TV, 1999) Making Tracks to Chittagong  – Paul T...
Questions <ul><li>What future for the BBC archive? Open or closed? </li></ul><ul><li>When archives and broadcasters speak:...
Questions <ul><li>Anxieties about editorial standards: the UGC threat to “professionalism” </li></ul><ul><li>New UK models...
Questions <ul><li>Who represents “the people formerly known as the audience”? </li></ul><ul><li>Who owns the collective cu...
Thank you Paul Gerhardt [email_address]
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Paul Gerhardt

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Paul Gerhardt is Executive Director of the BBC Creative Archive.

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  • Paul Gerhardt

    1. 1. Creative Archive The BBC’s open content initiative [email_address] April 2007
    2. 2. Imagine….. <ul><li>A world in which access to something so central to our culture - the written word – is scarce and rationed. </li></ul>
    3. 3. This is the world… <ul><li>… .of moving image and audio in our culture </li></ul>
    4. 4. Why? <ul><li>BBC: new Charter </li></ul><ul><li>towards an Open BBC </li></ul><ul><li>sound archive: one of world’s largest. 2m items. 300,000 hours </li></ul><ul><li>TV archive: major cultural resource. 1.5m items. 600,000 hours </li></ul><ul><li>Photo stills. 4m items. </li></ul><ul><li>1000 hours of TV added every month </li></ul>
    5. 5. Creative Archive: the proposition <ul><li>Free access to selected content for learning, for creativity and for pleasure. </li></ul><ul><li>From home, members of the </li></ul><ul><li>public will be able to: </li></ul><ul><li>search for legally cleared TV </li></ul><ul><li>and radio content – from </li></ul><ul><li>extracts to whole programmes </li></ul><ul><li>preview and download </li></ul><ul><li>modify and create their own versions </li></ul><ul><li>share with others – and with the BBC – on a non-commercial basis </li></ul>
    6. 7. BBC pilot campaigns August 2005 Oct 2006 Radio 1 superstar vj Open News Archive Open Earth Archive Regions on Film Open Schools Archive
    7. 12. Balancing DRM against creativity <ul><li>We worked with stakeholders to establish limits to the pilot and gain their trust. </li></ul><ul><li>Restricted to factual genres. </li></ul><ul><li>Introduction of user registration. </li></ul><ul><li>Sub-commercial resolution levels. (Mpeg1) </li></ul><ul><li>Geo-IP restriction (UK only) </li></ul><ul><li>Trialling of invisible watermarking. </li></ul>
    8. 13. No commercial use Give credit UK only Share alike No endorsement
    9. 14. Headline results of the BBC pilot <ul><li>500,000 downloads by the end of the pilot </li></ul><ul><li>100,000 registered users </li></ul><ul><li>BAFTA for interactive innovation </li></ul><ul><li>Commercial sector endorsement </li></ul><ul><li>International support </li></ul><ul><li>Only two minor breaches of the licence </li></ul>
    10. 15. What kind of content do you want?
    11. 16. Creative usage of clips I used the clips to challenge myself to write music to them. I used it as practice for the TV Composers competition the BBC ran. (Composer) I downloaded the nature clips and used them to help teach my son (14yrs) how to edit and apply a voice over. So it had a real educational element to it. But it then got really fun as we had a laugh putting our own silly commentary over the top like creature comforts or Ricki Gervais Animals (Producer) I use the clips to download onto my laptop and then amalgamate them into my lesson plans I pull them up onto the whiteboard within the lesson itself. Showing video engages children much more than a book will. (Primary Teacher) I have used the clips as background to a presentation I have pulled together for work, moving images make it much more dynamic and interesting (Management Consultant )
    12. 17. Creative usage of clips I downloaded the clips and used a new programme we have where I can superimpose myself into the footage narrating the video for the kids (Secondary School Science teacher) We used the footage of the great whale trying to catch a seal on the beach as an example of predators and the hunted in a biology lesson. It really brought the subject to life for the children (Secondary School Biology Teacher) I used the plant germination clip but it was too long so we chopped it down and showed a combination of video clips in amongst some stills (LEA Learning Consultant) I put some footage onto a power presentation to show teachers how video, along with other media, can be harnessed in lessons (Secondary School IT Co-ordinator)
    13. 18. What else have we learnt? <ul><li>Every archive item has value for someone </li></ul><ul><li>Applications are as broad as human communication needs – many cannot be predicted </li></ul><ul><li>Need to develop a “pull through” model, where users tell us what they want </li></ul><ul><li>Most people are responsible most of the time </li></ul>
    14. 19. Vision: Creative Archive UK a Creative Archive for the nation, drawing on moving images, stills and sound content from a range of public and commercial sources Public Value: home use/learning/creative applications Commercial Value: Wider publicity/profile “ Upgrade path”/commercial licensing/investment opportunities Founding members:
    15. 20. New members
    16. 21. Beyond the Pilot <ul><li>Late 2007: Public Value Test </li></ul><ul><li>Mid 2008: Build phase: a scalable editorial, ingest, and distribution system to feed into bbc.co.uk and into a national Creative Archive </li></ul><ul><li>Late 2008: Launch of full service: 10,000 hours over 10 years </li></ul>
    17. 22. David Puttnam <ul><li>The Creative Archive exists to ensure public access to public archives is optimised in the digital age. It’s quite simple, we all pay for the upkeep of the material in these archives – we should all be able to access them. If we are unable to access most, if not all, of the riches locked up in these treasure troves, then it quite naturally begs the question, ‘why are we paying for them to be preserved in the first place’? </li></ul><ul><li>The objective of universal access to that material won’t be achieved overnight, or even within a few years, but surely within a couple of decades at most, it ought to be an achievable objective. </li></ul>
    18. 23. BBC archive within the on-demand strategy
    19. 24. BBC catalogue: http://open.bbc.co.uk/catalogue/infax
    20. 25. Next BBC Archive Trial
    21. 26. <ul><li>1,000 hours of content </li></ul><ul><ul><li>500 hours showing breadth </li></ul></ul><ul><ul><li>500 hours showing depth </li></ul></ul><ul><li>Approximate ratios are TV 70% and Radio 30% </li></ul><ul><li>Closed trial to 20,000 Broadband trialists </li></ul><ul><li>Available UK only (GeoIP restricted) </li></ul><ul><li>Streamed only </li></ul><ul><li>50 hours (of the 1,000) will be open to the public via bbc.co.uk to allow us to gauge broader public demand </li></ul>Proposition Next BBC archive trial
    22. 27. Phase 1 content: archive in breadth War and conflict Secret Army (1997) Liz Hurley in Christabel (TV, 1988) Woman’s Hour: Christabel ( 1988) Coming Home – Charles Wheeler (2005) Radio calls for Boats to Dunkirk The Evacuees (Rosenthal) WW2 FALKLANDS Tumbledown- Colin Firth (1988) Survivors –radio documentary (1994) Brian Hanrahan - &quot;I counted them all out and I counted them all back&quot; from Radio 4. WW1 Donkeys Led by Lions – radio play (1999) Lion in the Sand – Middle East 1920 (radio, 1995) Journey’s End – RC Sherriff on life in the trenches (radio, 1956, 1970, 1990)
    23. 28. Phase 1 content: archive in breadth Life in Britain Family Life Mrs Dales Diary (1948) McCooeys –Belfast Family (1955) Archers Man Alive – Living in Sin (1966) Home Truths Liver Birds (TV, 1969) Special Enquiry - teenagers (TV,1958 ) Children Talking – radio doc (1970) Studio B Fifteen (1980s) 1Xtra documentary – sporting the hijab (2006) Youth Race Relations Empire Road (TV,1979) Talkabout - Olive Shapley (1967) Doubts & Certainties – interview with Martin Luther King (TV, 1968)
    24. 30. Last days of Raj Plain Tales from the Raj – people’s memories (radio, 1974) Plain tales from the Hills – Kipling (radio, 1987) Lords of India – portrait of British in India 1607-1947 (TV) E.M Forster – Passage to India (radio, 1983) Raj Quartet (radio, 2004) Unique BBC coverage Written Archives Another war, another peace (Magnusson, TV, 1992) India: the image of our choice – compares British shot film of the time to Indian film-makers (James Cameron, TV, 1978) The Brahmin and the Lady (radio, 1996) August 1947 Reflection Book at Bedtime – Midnight’s Children (radio, 1997) Arena: Salman Rushdie on Midnight’s Children (TV, 1981) From Raj to Rajiv: 40 years of Indian Independence (radio, 1987) Mr Attenborough and Mr Gandhi (TV, 1983) Phase 2 content: archive in depth India/Pakistan
    25. 31. It Ain’t Half Hot Mum (TV, 1974) Stand at East – role of Indian army in WW2 (radio, 2005) Enemy of Empire – 2m Indians fought with British, another army led by Bose fought against them (TV, 1995) Joy of curry – Neil Morrissey (TV, 2003) Chicken or Fish? Gate Gourmet dispute (radio, 2005) The Routes of English: Raj to Riches – Melvyn Bragg (radio, 2001) Culture Goodness Gracious Me (radio 1996) Bollywood Taking the Cricket Test (radio, 2006) Music World War 2 Influences Phase 2 content: archive in depth India/Pakistan
    26. 32. Asian Network Desi DNA (TV, 2004-6) Great Railway Journeys – Ian Hislop (TV, 1999) Making Tracks to Chittagong – Paul Theroux (radio, 1984) Natural World: The Tigers’ Fortress (TV, 2000) Young explorers: Pakistan – John Craven (1977 ) Politics/economics Contemporary Pakistan Gandhi assassination Nuclear proliferation Tomorrow’s World - Bombay (TV, 1996) Contemporary Landscape/wildlife Phase 2 content: archive in depth India/Pakistan
    27. 33. Questions <ul><li>What future for the BBC archive? Open or closed? </li></ul><ul><li>When archives and broadcasters speak: do we mean the same thing when we talk about “content”? </li></ul>
    28. 34. Questions <ul><li>Anxieties about editorial standards: the UGC threat to “professionalism” </li></ul><ul><li>New UK models: the public service publisher </li></ul>
    29. 35. Questions <ul><li>Who represents “the people formerly known as the audience”? </li></ul><ul><li>Who owns the collective cultural memory? </li></ul>
    30. 36. Thank you Paul Gerhardt [email_address]

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