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The future of high intensity sweeteners in china

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"Description:
Sweeteners are the Food Additives used to sweeten food products, i.e., the food additives listed as Sweeteners in China’s national standard GB2760-1996 (Hygienic Standards for uses of Food Additives, including supplements). There have been totally 20 sweeteners permitted to be used in food by the end of 2007. There are totally 13 HIS listed in GB 2760 (including supplements to the end of 2007). They are all 100 or more times sweeter than sugar except cyclamate and calcium cyclamate, which are both 30~80 times sweeter than sugar. In this report we are emphasized in these HIS:
- Aspartame
- Ace-K
- Saccharin
- Cyclamate
- Sucralose
- Stevioside

As the major competitors of HIS, sugar and sugar alcohol industry in China is introduced in brief in the aspects like: production, demand and trade.

Why you should buy this report

 Obtain the latest info about the production and market of HIS, and the deep analysis on this industry.
 Calculate the impact of food additives guideline and legislation.
 Get insight into the latest consumers trends and market data for HIS in China
 Gain vital business intelligence out of China ahead of the competition
 Find out where the Chinese HIS market could go next and how your business can get involved
 Keep briefed on your competitor activities in Chin

Report highlights

Each of the major HIS in China has all expanded in output value in recent years. The fastest is sucralose, then aspartame, growing by 240% and 42% annually from 2002~2006, in spite that the price of sucralose and aspartame are both declining in recent years. The output value of saccharin and cyclamate also grows by 3.1% and 4.6% although their output volume has shrunk.

China’s the major HIS provider to the world, about 70% of China’s HIS by volume is exported in recent years; while little HIS is imported. The import volume peaked 216 tonnes in 2004, and among all the HIS, the largest imported one is aspartame. In recent 3 years, China’s import volume of HIS is lower than 100 tonnes, accounting for less than 0.5% of HIS consumption in the domestic market.

China’s total consumption of HIS by volume decreased from 34.8 kt in 2002 to 23.3 kt in 2006, declining by CAGR 9.5%. This decline in consumption volume is attributed to China’s HIS consumption structure change in recent years. The HIS with lower unit sweetness has shrunk and the HIS with higher sweetness has expanded. For example, the consumption volume of cyclamate decreased by 14.1% from 2002 to 2006 annually.

From 2002 to 2006, the total sweetness consumption in China grows by 6.6% annually. For sugar and starch sugar, they grows by CAGR 4.9% and 25.6% from 2002~2006 respectively. However, for HIS, it declines by 0.6% annually from 2002~2006. Obviously, HIS is not the strong competitor against sugar and starch sugar, although the unit sweetness price is just 1/10 around of that of sugar and starch sugar.

Food & beverage industry is the major consumption area for HIS in 2007, about 75% of HIS by volume are consumed thereto, and the percentage is 81% by value. For aspartame, ace-K and sucralose, the figure is much higher. Except saccharin, over 80% of the rest HIS is consumed in food & beverage industry.
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  • 1. The Future of High Intensity Sweeteners in China A Unique Market Study by Guangzhou CCM Information Science and Technology Co., Ltd . Guangzhou, P. R. China Feb. 2008 Guangzhou CCM Information Science and Technology Co., Ltd . (P. R. China) Any publication, distribution or copying of the content in this report is prohibited. Website: www.cnchemicals.com Tel: +86-20-3761 6606 Fax: +86-20-3761 6968 Email: econtact@cnchemicals.com
  • 2. CCM Data & Primary Intelligence Description: Sweeteners are the Food Additives used to sweeten food products, i.e., the food additives listed as Sweeteners in China’s national standard GB2760-1996 (Hygienic Standards for uses of Food Additives, including supplements). There have been totally 20 sweeteners permitted to be used in food by the end of 2007. There are totally 13 HIS listed in GB 2760 (including supplements to the end of 2007). They are all 100 or more times sweeter than sugar except cyclamate and calcium cyclamate, which are both 30~80 times sweeter than sugar. In this report we are emphasized in these HIS: - Aspartame - Ace-K - Saccharin - Cyclamate - Sucralose - Stevioside As the major competitors of HIS, sugar and sugar alcohol industry in China is introduced in brief in the aspects like: production, demand and trade. Why you should buy this report Obtain the latest infoλ about the production and market of HIS, and the deep analysis on this industry. Calculate the impact of food additives guideline andλ legislation. Get insight into the latest consumers trends and market dataλ for HIS in China Gain vital business intelligence out of China ahead of theλ competition Find out where the Chinese HIS market could go next and howλ your business can get involved Keep briefed on your competitor activitiesλ in Chin Report highlights Each of the major HIS in China has all expanded in output value in recent years. The fastest is sucralose, then aspartame, growing by 240% and 42% annually from 2002~2006, in spite that the price of sucralose and aspartame are both declining in recent years. The output value of saccharin and cyclamate also grows by 3.1% and 4.6% although their output volume has shrunk. China’s the major HIS provider to the world, about 70% of China’s HIS by volume is exported in recent years; while little HIS is imported. The import volume peaked 216 tonnes in 2004, and among all the HIS, the largest imported one is aspartame. In recent 3 years, China’s import volume of HIS is lower than 100 tonnes, accounting for less than 0.5% of HIS consumption in the Website: http://www.cnchemicals.com Email: econtact@cnchemicals.com Tel: +86-20-3761 6606 Fax: +86-20-3761 6968
  • 3. CCM Data & Primary Intelligence domestic market. China’s total consumption of HIS by volume decreased from 34.8 kt in 2002 to 23.3 kt in 2006, declining by CAGR 9.5%. This decline in consumption volume is attributed to China’s HIS consumption structure change in recent years. The HIS with lower unit sweetness has shrunk and the HIS with higher sweetness has expanded. For example, the consumption volume of cyclamate decreased by 14.1% from 2002 to 2006 annually. From 2002 to 2006, the total sweetness consumption in China grows by 6.6% annually. For sugar and starch sugar, they grows by CAGR 4.9% and 25.6% from 2002~2006 respectively. However, for HIS, it declines by 0.6% annually from 2002~2006. Obviously, HIS is not the strong competitor against sugar and starch sugar, although the unit sweetness price is just 1/10 around of that of sugar and starch sugar. Food & beverage industry is the major consumption area for HIS in 2007, about 75% of HIS by volume are consumed thereto, and the percentage is 81% by value. For aspartame, ace-K and sucralose, the figure is much higher. Except saccharin, over 80% of the rest HIS is consumed in food & beverage industry. Main content: No. Content Page Executive summary 10 Introduction and methodology 21 I Sweetener overview in China 23 I-1 Classification and major categories of sweetener in China 23 I-2 Sugar industry in China 25 - Planting situation of sugar cane and sugar beet in China 25 - Production of sugar and its distribution 26 - Trade of sugar 31 - Demand of sugar 32 I-3 Sugar alcohols industry 35 - Production of sugar alcohols and its distribution 35 - Trade of sugar alcohols 40 - Demand of sugar alcohols 42 I-4 Eating habit of sweetener in China 45 I-5 Government policies and their influence on sweetener 49 I-6 Development trend of sweetener in China 49 II Brief Introduction to HIS industry in China 49 II-1 Classification and major categories of HIS in China 49 II-2 Development History of HIS Industry in China 50 Website: http://www.cnchemicals.com Email: econtact@cnchemicals.com Tel: +86-20-3761 6606 Fax: +86-20-3761 6968
  • 4. CCM Data & Primary Intelligence III Production and Market of HIS in China 54 III-1 Production Situation of HIS in China 55 III-2 Brief Introduction to the Major HIS in China 63 III-2.1 Aspartame 63 III-2.2 Acesulfame-K 66 III-2.3 Saccharin 69 III-2.4 Cyclamate 72 III-2.5 Sucralose 75 III-2.6 Stevioside 82 III-2.7 Others 86 III-3 Pricing of HIS 87 III-4 Import & Export Situation of HIS in Recent Years 91 III-5 Demand for HIS in China 97 Market size and share of each major HIS in China (by volume and by III-5.1 97 value) II-5.1.1 Market size of total HIS 98 II-5.1.2 Market size of aspartame 100 II-5.1.3 Market size of Ace-K 101 II-5.1.4 Market size of saccharin 102 II-5.1.5 Market size of cyclamate 103 II-5.1.6 Market size of sucralose 104 II-5.1.7 Market size of stevioside 105 III-5.2 Consumption pattern of HIS in China 106 II-5.2.1 Total HIS 106 II-5.2.2 Aspartame 107 II-5.2.3 Ace-K 108 II-5.2.4 Saccharin 108 II-5.2.5 Cyclamate 109 II-5.2.6 Sucralose 111 II-5.2.7 Stevioside 112 III-5.3 Brief introduction to major end use segments 113 III-5.3.1 Food industry 114 III-5.3.1.1 - Confection 114 III-5.3.1.2 - Tabletop sweetener 118 III-5.3.1.3 - Jelly 121 III-5.3.1.4 - Glace fruit 122 III-5.3.1.5 - Canned food 124 III-5.3.1.6 - Pickles 125 III-5.3.1.7 - Seasonings 126 III-5.3.1.8 - Bakery food (cake, bread, biscuit, toasted seeds and nuts) 128 III-5.3.1.9 - Health food 129 III-5.3.2 Beverage industry 130 III-5.3.2.1 - Soft beverage 130 III-5.3.2.2 - Solid beverage 137 Website: http://www.cnchemicals.com Email: econtact@cnchemicals.com Tel: +86-20-3761 6606 Fax: +86-20-3761 6968
  • 5. CCM Data & Primary Intelligence III-5.3.2.3 - Dairy product 138 III-5.3.2.4 - Alcohol drinks 142 III-5.3.3 Pharmaceuticals 145 III-5.3.4 Personal care products (Toothpaste, lipstick, etc.) 146 III-5.3.5 Others (feed, chemical, plating, etc.) 147 III-5.4 Consumption character of HIS in China 148 III-6 Growing Points and Hot Spots in China 152 IV Future Forecast 154 Key Factors and Driven Forces for the Development of HIS Industry in IV-1 154 China IV-1.1 Intrinsic factors 154 IV-1.2 Competitors 155 IV-1.3 End use segments 156 IV-1.4 Micro-economy and policies 159 IV-2 Future Forecast on the demand for HIS in Next 10 Years 163 IV-2.1 Introduction 163 IV-2.2 Market forecast: HIS in major segments, 2008~2017 165 IV-2.2.1 Gummy candy 165 IV-2.2.2 Tabletop sweeteners 167 IV-2.2.3 Jelly 169 IV-2.2.4 Glace fruit 171 IV-2.2.5 Canned food 174 IV-2.2.6 Pickles 176 IV-2.2.7 Soy sauce 178 IV-2.2.8 Bakery foods 180 IV-2.2.9 Carbonated beverage 182 IV-2.2.10 Juice beverage 185 IV-2.2.11 Tea beverage 187 IV-2.2.12 Milk beverage 189 IV-2.2.13 Instant coffee 191 IV-2.2.14 Yogurt 194 IV-2.2.15 Ice cream 196 IV-2.2.16 Distilled spirit 198 IV-2.2.17 Toothpaste 200 V Conclusion, Recommendation 203 VI Appendix 204 VI-1 Profile of major HIS producers in China 204 VI-1.1 Aspartame producers 204 VI-1.2 Ace-K producers 208 0 VI-1.3 Saccharin producers 213 0 VI-1.4 Cyclamate producers 216 0 Website: http://www.cnchemicals.com Email: econtact@cnchemicals.com Tel: +86-20-3761 6606 Fax: +86-20-3761 6968
  • 6. CCM Data & Primary Intelligence VI-1.5 Sucralose producers 219 0 VI-1.6 Stevioside producers 222 0 VI-2 Profile of major HIS end users in China 233 VI-2.01 Fujian Yake Food Co., Ltd. 233 0 VI-2.14 Guangdong Foshan Haitian Flavoring & Food Co., Ltd. 244 0 Executive summary: (Note: The following summary is based on the situation in 2008 and maybe different to what it is nowadays. Please be noted.) Sugar industryυ Chinese sugar industry has experienced a fast development in the past 50 years. China’s planting area of sugar plants, increased from 1,862,000 acres in 1949 to xxxx acres in 2003. Among the total sugar planting areas, which, the sugar cane planting area increased to xxxx acres from xxxx acres, the sugar beet planting increased to xxxx acres from xxxx acres. ……… Sugar alcoholυ industry Sugar alcohols approved as food additives in China includes sorbitol, xylitol, maltitol, isomaltitol (palatinose), mannitol, lactitol and erithritol. ……… Since 2005, China has become a net export country of sugar alcohols and its net import volume of sugar alcohols has kept declining rapidly. The consumption of sugar alcohols in China grows steadily from xxxx kilotonnes in 2000 to xxxx kilotonnes in 2006, with the CAGR of 15%, a faster growth rate than the GDP growth rate (8~11%) but only half of China’s sugar alcohol output growth rate (29%). Production Situation of HIS in Chinaυ The production capacity of major HIS in China reached xxxx kilotonnes with xxxx active manufacturers in 2007. The operation rate was xxxx % in 2006 for the six most popular HIS in China, namely, aspartame, Ace-K, saccharin cyclamate and stevioside. Website: http://www.cnchemicals.com Email: econtact@cnchemicals.com Tel: +86-20-3761 6606 Fax: +86-20-3761 6968
  • 7. CCM Data & Primary Intelligence The output value of HIS in China reached RMB xxxx billion in 2006 and it is estimated to be about RMB xxxx million in 2007. ….. υ Market size and share of each major HIS in China If by volume, the cyclamate ranks the first, occupying xxxx % of the market, followed by saccharin, xxxx % of the market. The others only accounted for xxxx % of the consumption volume of HIS. If by sweetness, saccharin ranks the first, followed by cyclamate, Ace-K and aspartame, the first 4 accounted for xxxx %. However, if the market value is considered, aspartame is the biggest one, accounting for xxxx %, followed by aspartame, cyclamate, saccharin, Ace-k and stevioside. Consumption pattern of HIS in Chinaυ HIS is mainly consumed in food & beverage in China. In 2007, xxxx tonnes are consumed in food & beverage, accounted for xxxx % of HIS total consumption. By value it is RMB xxxx million, xxxx % of the total. The major end use segments include: Glace fruit: xxxx tonnes (xxxx %), RMB xxxx million (xxxx %) Bakery food: xxxx tonnes (xxxx %), RMB xxxx million (xxxx %) Milk containing drink: xxxx tonnes (xxxx %), RMB xxxx million (xxxx %) Carbonated beverage: xxxx tonnes (xxxx %), RMB xxxx million (xxxx %) Juice beverage: xxxx tonnes (xxxx %), RMB xxxx million (xxxx %) Ice cream: xxxx tonnes (xxxx %), RMB xxxx million (xxxx %) Market forecast toυ 2018 Market forecast of HIS is made in about twenty major consumption segments to 2017. Based on these demand forecasts, the total demand of enzyme in China to 2017 is obtained. In the low, expected and high growth scenarios, the HIS demand to 2012 will grow by xxxx %, xxxx % and xxxx %. To 2017, the growth will be xxxx %, xxxx % and xxxx % respectively. Character of CCM' Report: The aim of this report is to provide powerful assistance to the strategy group and the management team in making correct decision as how to penetrate the ever-increasing China market and how to catch the maximum commercial opportunities. The report is formulated independently by CCM’s professional market researchers, based on the first-hand and primary data which are analyzed by scientific methodology, confirmed with both manufacturers/end users/traders and legal authorities, and presented in a logic way. Sample pages: Website: http://www.cnchemicals.com Email: econtact@cnchemicals.com Tel: +86-20-3761 6606 Fax: +86-20-3761 6968
  • 8. IV Future Forecast IV-1 Key Factors and Driven Forces for the Development of HIS Industry in China The key factors and driven forces for the development of HIS industry fall into four levels: (1) Intrinsic level: HIS features low-calorie, high intensity sweetness, different health effects and other characters, which basically determines the application of HIS. Consumer’s consciousness on the features of HIS will affect the food producers’ choice of HIS. (2) Competitive level: HIS as a kind of food additives used to sweeten foods faces the competition of other sweeteners, for example sugar alcohols, and other sweet food ingredients, such as sugar and starch sugar. (3) End use level: The development of end use segment of HIS directly affects the consumption of HIS and its competitors. (4) Micro economy development and policy: The situation of micro economy will influence the consumption of sweet foods, the development of end use industries, and the policies affecting the food producers to choose between HIS and its competitors in sweet foods. IV-1.1 Intrinsic factors - Food safety The safety is elemental for a certain HIS to be used in food. Generally, a certain HIS should be approved by the international institutes including FAO, WHO, and JECFA, then permitted in some countries, before it is introduced into the market of these countries. 5-10 years are necessary for a new HIS to be approved in the world and then to be introduced in the market. So the safety assessment is the first barrier and a hard step for a new HIS to get into the market of sweeteners. More or less, a certain HIS have some negative health effects or are disputed about for their safety, which will affect the consumers’ choice on the sweet foods, particularly for saccharin and cyclamate, which are both the cheapest and often reported in the newspapers about the violations in the use of them. For example, in 2004, cyclamate was seriously affected by the negative news. Some reporters didn’t know much about the characters of it, and described it as a carcinogenic or teratogenic substance, which directly caused the sharp shrinking cyclamate consumption, with consumers concern on the foods containing cyclamate. - High sweet intensity The high sweet intensity for HIS enables food producers to reduce the production cost by replacing sugar or other sweet ingredients with HIS. Many food manufacturers claim that production cost reduction is not the major factors for them to choose a suitable HIS. This is usually true when they choose a specific HIS from all the HIS, but it is not true when they are choose a certain HIS from all the available sweet ingredients including sugar and starch sugar. If a producer replaces HIS with sugar in a certain product without changing the grade and price of the original product, it will lose the ability to gain profit.
  • 9. - Low-calorie The low-calorie or calorie-free character gives HIS the opportunity in the sugar-free foods for diabetics and obesity sufferer. Besides, it is a good reason for the people to choose the foods with HIS to avoid obesity, and a virtue for the food producers to promote the foods with HIS. There were 6 million diabetics in China early in 1990. The figure reached 14 million in 2000, and in 2007, it has exceeded 20 million. And at the same time, there are about 20 million IGT (impaired glucose tolerance) sufferers in China by 2007. Though the bad health effects have a negative effects on the consumption of HIS, their low-calorie character is good for the demand for HIS. From the eyes of consumers, the two aspects are the major factors that determine their attitude towards HIS containing foods. IV-1.2 Competitors The main sweet food ingredients include HIS, sugar and starch sugar. The market share of starch sugar is expanding in recent years while the shares of sugar and HIS are shrinking. The market share of HIS have decreased from 18.9% in 2002 to 14.3% in 2006 and it is estimated to be 12.8% in 2007. Table IV-1.2 -1 Market shares of HIS, sugar and starch sugar in China, Sweetness of starch Total sweetness, Year Sweetness of HIS, % Sugar, % sugar, % (*) Total, % tonnes 2002 18.9% 69.0% 12.1% 100.0% 13,252,719 2003 16.6% 67.2% 16.1% 100.0% 14,872,313 2004 14.4% 68.8% 16.8% 100.0% 16,570,327 2005 14.0% 65.1% 20.8% 100.0% 16,124,379 2006 14.3% 62.5% 23.2% 100.0% 17,116,452 2007 12.8% 64.6% 22.6% 100.0% 19,344,880 * Starch sugar is 0.8 times sweet as sugar Figure IV-1.2 -1 Sweetness consumption in China, 2002~2007, tonne
  • 10. From 2002 to 2006, the total sweetness consumption in China grows by 6.6% annually. For sugar and starch sugar, they grows by CAGR 4.9% and 25.6% from 2002~2006 respectively. However, for HIS, it declines by 0.6% annually from 2002~2006. Obviously, HIS is not the strong competitor against sugar and starch sugar, although the unit sweetness price is just 1/10 around of that of sugar and starch sugar. IV-1.3 End use segments Food & beverage industry is the major consumption area for HIS in 2007, about 75% of HIS by volume are consumed thereto, and the percentage is 81% by value. For aspartame, ace-K and sucralose, the figure is much higher. Except saccharin, over 80% of the rest HIS is consumed in food & beverage industry. Table IV-1.3-1 HIS consumption in food & beverage industry HIS Consumption, tonne Consumption, % Aspartame 1,408 96.8% Ace-K 1,647 96.1% Saccharin 1,602 39.2% Cyclamate 12,820 80.0% Sucralose 59 98.2% Stevioside 369 93.5% Total 17,913 75.0% - Situation of food & beverage industry in China Food & beverage industry in China is constituted by beverage production industry, food production industry and food processing industry. The statistics of the National Bureau of Statistics shows that there are 4,042 beverage manufacturers, 6,227 food manufacturers and 16,983 food processors in 2007 in China. The economic performances of these 3 industries are shown in the following tables. ……