Your SlideShare is downloading. ×
0
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Tweeting 9-5: What a way to make a living.
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Tweeting 9-5: What a way to make a living.

7,995

Published on

The Daily Routine …

The Daily Routine
Of a Slightly Insane
Social Marketing Manager

Published in: Technology
5 Comments
55 Likes
Statistics
Notes
No Downloads
Views
Total Views
7,995
On Slideshare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
359
Comments
5
Likes
55
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Tweeting 9-5: What a Way to Make a Living The Daily Routine Of a Slightly Insane Social Marketing Manager Chrystie Corns – Social Marketing Manager at WHERE.com
  • 2. Chrystie Corns Social Media Marketing Manager @ WHERE.com Fun Facts: 1 st Social Networking site: Makeoutclub in 2000 1 st Blog was on Diaryland in 2001 WHERE™ is a location-based application chock-full of widgets that deliver essential information about what's around you. Are you looking for the hottest restaurants, jonesing for your next coffee fix, or running dangerously low on gas and need a cheap fill-up? Maybe you just want to connect with some friends. Whatever you're after, WHERE delivers the best in local information from Eventful, Yelp, GasBuddy, Zipcar, ShopLocal, Starbucks, Buddy Beacon® and more.
  • 3. Social media isn't just about big networks like Facebook and MySpace, it's about brands having conversations. - Lloyd Salmons What is Social Media Marketing?
  • 4.
    • Research
    • Strategize
    • Content Production
    • Social Networking
    • SEO
    • Customer Service
    What do I do all day?
  • 5. SEO is the Most Important You Can’t Beat Free Traffic! A Quick Note:
  • 6. Research, Research, Research
  • 7. Where to Start Your Research
  • 8. Industry Research
    • What is acceptable?
    • Is anyone in the industry online?
    • What has been tried?
    • Who has succeeded?
    Industry Research
  • 9. What is my competition doing online? What kind of Press are they attracting? Are they perceived in a pleasant light? Are they well received by public? Competitive Research
  • 10.
    • Who is my target market?
    • Where do they hang out online?
    • Do they read blogs?
    • How do they want to be interacted with?
    • Are they content producers or passive readers?
    Customer Research
  • 11. Now what? Strategy Session
  • 12. Get more eyeballs in the sales funnel Goals Personality Plan
  • 13. Personality
  • 14. Personality is not just about what you stand for, but how you choose to communicate it. - Rohit Bhargava
  • 15.
    • Create
    • Network
    • Listen
    • More Research
    • More Strategy
    • Rinse and Repeat
    Plan
  • 16.
    • Think like a publisher, not a marketer.
    • - David Meerman Scott
  • 17. Writing Blogs Microblogs Articles Press Releases E-Books Newsletters You are what you write
  • 18. MultiMedia
    • Webinars
    • Podcasts
    • Videos
    • Photos
    • Video Comments
  • 19. Promote It!
    • Tweet the link
    • Stumble, Delicious, Digg & Reddit the Link
    • Post the link on Facebook, MySpace & LinkedIn
    • Get your friends to spread the link
  • 20. Track the Cr@p out of it
    • Where are they coming from?
    • How long are they staying?
    • Are they leaving comments?
    • Is it being shared?
    • Who’s linking to it?
  • 21. Social Networking is like the old shampoo commercial; "I told two friends, then they told two friends, and so on, and so on... - Doug Ross
  • 22. Social Networking
  • 23.
    • Be Authentic
    • Be Transparent
    • Use your business voice
    • Engage
    • Learn
    • Have Fun
    The Rules of Engagement
  • 24.
    • Fan Page for Company
    • Group for the Industry
    • Update your Status
    • Create Events
    • Upload Images
  • 25.
    • Corporate Account
    • Personal Account
    • Fill in profile
    • Have meaningful conversations
    • Customer Service
  • 26.
    • Fill in Profile
    • Network with others
    • Join Groups
    • Ask Questions
    • Answer Questions
  • 27. Niche Sites & Forums
  • 28. Are you listening to your customers?
  • 29. Listening Tools
    • Google Alerts
    • Technorati
    • Twitter
    • Social Median
    • Backtype
  • 30.
    • They’ve paid you a Compliment
    • Valid Customer Service Issue
    • If information is incorrect
    • If you have something of value to offer
    RESPOND
  • 31. When NOT to Respond
    • Trolls are attacking your product/ service
    • Never attack competitors
    • Never pretend to be someone you are not
    DO NOT RESPOND
  • 32. Now what? Product Development Cross promote Resolve Customer Issues
  • 33.  
  • 34.  
  • 35.  
  • 36. You CAN do things a lot more streamlined than before. You don’t need an IT team. You need a nerd. You don’t need millions of dollars. You need day jobs. You don’t need a million customers. You need the right 10,000 - Chris Brogan
  • 37. Recommended Reading
  • 38. Thank you for Having Me  Twitter: @ccmaine Email: [email_address] LinkedIn: www.linkedin.com/in/chrystiecorns Or just……GOOGLE ME!
  • 39. Photo Credits
    • 4 – http://www.flickr/com/photos/leoreynolds
    • 6 - http://www.flickr/com/photos/laughingsquid
    • 8 – http://www.flickr/com/photos/gaetanlee
    • 9 – http://www.flickr/com/photos/dunechaser
    • 10 – http://www.flickr/com/photos/freezelight
    • 12 – http://www.Hubspot.com
    • 13 – http://www.flickr/com/photos/akirsa
    • 15 - http://www.flickr/com/photos/roadsidepictures
    • 17 – http://www.flickr/com/photos/ayumiphotography
    • 18 – http://www.flickr/com/photos/confusedvision
    • 22 - http://www.flickr/com/photos/dougross
    • 23 – http://www.flickr/com/photos/mandymaarten
    • 28 – http://www.flickr/com/photos/niclindh
    • 36 - http://www.flickr/com/photos/marcus vegas

×