Tweeting 9-5: What a way to make a living.

Tweeting 9-5: What a way to make a living. - Presentation Transcript

Tweeting 9-5: What a Way to Make a Living The Daily Routine Of a Slightly Insane Social Marketing Manager Chrystie Corns – Social Marketing Manager at WHERE.com

Chrystie Corns Social Media Marketing Manager @ WHERE.com Fun Facts: 1 st Social Networking site: Makeoutclub in 2000 1 st Blog was on Diaryland in 2001 WHERE™ is a location-based application chock-full of widgets that deliver essential information about what's around you. Are you looking for the hottest restaurants, jonesing for your next coffee fix, or running dangerously low on gas and need a cheap fill-up? Maybe you just want to connect with some friends. Whatever you're after, WHERE delivers the best in local information from Eventful, Yelp, GasBuddy, Zipcar, ShopLocal, Starbucks, Buddy Beacon® and more.

Social media isn't just about big networks like Facebook and MySpace, it's about brands having conversations. - Lloyd Salmons What is Social Media Marketing?

Research

Strategize

Content Production

Social Networking

SEO

Customer Service

What do I do all day?

SEO is the Most Important You Can’t Beat Free Traffic! A Quick Note:

Research, Research, Research

Where to Start Your Research

Industry Research

What is acceptable?

Is anyone in the industry online?

What has been tried?

Who has succeeded?

Industry Research

What is my competition doing online? What kind of Press are they attracting? Are they perceived in a pleasant light? Are they well received by public? Competitive Research

Who is my target market?

Where do they hang out online?

Do they read blogs?

How do they want to be interacted with?

Are they content producers or passive readers?

Customer Research

Now what? Strategy Session

Get more eyeballs in the sales funnel Goals Personality Plan

Personality

Personality is not just about what you stand for, but how you choose to communicate it. - Rohit Bhargava

Create

Network

Listen

More Research

More Strategy

Rinse and Repeat

Plan

Think like a publisher, not a marketer.

- David Meerman Scott

Writing Blogs Microblogs Articles Press Releases E-Books Newsletters You are what you write

MultiMedia

Webinars

Podcasts

Videos

Photos

Video Comments

Promote It!

Tweet the link

Stumble, Delicious, Digg & Reddit the Link

Post the link on Facebook, MySpace & LinkedIn

Get your friends to spread the link

Track the Cr@p out of it

Where are they coming from?

How long are they staying?

Are they leaving comments?

Is it being shared?

Who’s linking to it?

Social Networking is like the old shampoo commercial; "I told two friends, then they told two friends, and so on, and so on... - Doug Ross

Social Networking

Be Authentic

Be Transparent

Use your business voice

Engage

Learn

Have Fun

The Rules of Engagement

Fan Page for Company

Group for the Industry

Update your Status

Create Events

Upload Images

Corporate Account

Personal Account

Fill in profile

Have meaningful conversations

Customer Service

Fill in Profile

Network with others

Join Groups

Ask Questions

Answer Questions

Niche Sites & Forums

Are you listening to your customers?

Listening Tools

Google Alerts

Technorati

Twitter

Social Median

Backtype

They’ve paid you a Compliment

Valid Customer Service Issue

If information is incorrect

If you have something of value to offer

RESPOND

When NOT to Respond

Trolls are attacking your product/ service

Never attack competitors

Never pretend to be someone you are not

DO NOT RESPOND

Now what? Product Development Cross promote Resolve Customer Issues

You CAN do things a lot more streamlined than before. You don’t need an IT team. You need a nerd. You don’t need millions of dollars. You need day jobs. You don’t need a million customers. You need the right 10,000 - Chris Brogan