Tweeting 9-5: What a way to make a living.

Tweeting 9-5: What a Way to Make a Living The Daily Routine Of a Slightly Insane Social Marketing Manager Chrystie Corns – Social Marketing Manager at WHERE.com

Chrystie Corns Social Media Marketing Manager @ WHERE.com Fun Facts: 1 st Social Networking site: Makeoutclub in 2000 1 st Blog was on Diaryland in 2001 WHERE™ is a location-based application chock-full of widgets that deliver essential information about what's around you. Are you looking for the hottest restaurants, jonesing for your next coffee fix, or running dangerously low on gas and need a cheap fill-up? Maybe you just want to connect with some friends. Whatever you're after, WHERE delivers the best in local information from Eventful, Yelp, GasBuddy, Zipcar, ShopLocal, Starbucks, Buddy Beacon® and more.

Social media isn't just about big networks like Facebook and MySpace, it's about brands having conversations. - Lloyd Salmons What is Social Media Marketing?

Research
Strategize
Content Production
Social Networking
SEO
Customer Service
What do I do all day?

SEO is the Most Important You Can’t Beat Free Traffic! A Quick Note:

Research, Research, Research

Where to Start Your Research

Industry Research
What is acceptable?
Is anyone in the industry online?
What has been tried?
Who has succeeded?
Industry Research

What is my competition doing online? What kind of Press are they attracting? Are they perceived in a pleasant light? Are they well received by public? Competitive Research

Who is my target market?
Where do they hang out online?
Do they read blogs?
How do they want to be interacted with?
Are they content producers or passive readers?
Customer Research

Now what? Strategy Session

Get more eyeballs in the sales funnel Goals Personality Plan

Personality

Personality is not just about what you stand for, but how you choose to communicate it. - Rohit Bhargava

Create
Network
Listen
More Research
More Strategy
Rinse and Repeat
Plan

Think like a publisher, not a marketer.
- David Meerman Scott

Writing Blogs Microblogs Articles Press Releases E-Books Newsletters You are what you write

MultiMedia
Webinars
Podcasts
Videos
Photos
Video Comments

Promote It!
Tweet the link
Stumble, Delicious, Digg & Reddit the Link
Post the link on Facebook, MySpace & LinkedIn
Get your friends to spread the link

Track the Cr@p out of it
Where are they coming from?
How long are they staying?
Are they leaving comments?
Is it being shared?
Who’s linking to it?

Social Networking is like the old shampoo commercial; "I told two friends, then they told two friends, and so on, and so on... - Doug Ross

Social Networking

Be Authentic
Be Transparent
Use your business voice
Engage
Learn
Have Fun
The Rules of Engagement

Fan Page for Company
Group for the Industry
Update your Status
Create Events
Upload Images

Corporate Account
Personal Account
Fill in profile
Have meaningful conversations
Customer Service

Fill in Profile
Network with others
Join Groups
Ask Questions
Answer Questions

Niche Sites & Forums

Are you listening to your customers?

Listening Tools
Google Alerts
Technorati
Twitter
Social Median
Backtype

They’ve paid you a Compliment
Valid Customer Service Issue
If information is incorrect
If you have something of value to offer
RESPOND

When NOT to Respond
Trolls are attacking your product/ service
Never attack competitors
Never pretend to be someone you are not
DO NOT RESPOND

Now what? Product Development Cross promote Resolve Customer Issues

You CAN do things a lot more streamlined than before. You don’t need an IT team. You need a nerd. You don’t need millions of dollars. You need day jobs. You don’t need a million customers. You need the right 10,000 - Chris Brogan

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Tweeting 9-5: What a way to make a living.

by Chrystie corns on Jan 28, 2009

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Tweeting 9-5: What a way to make a living. — Presentation Transcript