Social Media 101 - Real Estate

Social Networking 101
Expanding your Sphere of Influence Online

Chrystie Corns President & Chief Marketing Strategist Twitter: @ccmaine Email: [email_address] “ Making things popular on the internet since 2001”

What is Social Media...and Why should I care?

http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637

Traditional v. New Marketing Traditional Marketing New Marketing Expensive (Money) Relatively Cheap (Free in most cases) Not easily Tracked Measurable Short Lived Campaigns Relationships are built Casting a Wide Net More focused on your target market More lag time between conversions Better Conversions

What do I DO with Social Media
Create
Share
Comment
Link
Engage
Listen
Learn

Getting Started

Social Media Goals
Personal Branding
Increased Sales
Become an local authority in your Area
Networking Opportunities
Media Exposure

Get more eyeballs in the sales funnel

Personal Branding – Who are you?
Familiar Face
Top Producer at your Company
Specialist
Known as an expert in certain area
Recommendations

Research
Who Am I
What do I want to be known for
What do I have to offer my clients
What is my personality
Who are They?
Industry
Competitors
Clients

Who are THEY?

Industry Research
What is acceptable?
Is anyone in the industry online?
What has been tried?
Who has succeeded?

Competitive What is my competition doing online? What kind of Press are they attracting? Are they perceived in a pleasant light? Are they well received by public?

Customer
Who is my target market?
Where do they hang out online?
Do they read blogs?
How do they want to be interacted with?
Are they content producers or passive readers?

Online Profiles – Must Haves
Facebook
LinkedIn
Twitter
Google
Naymz
Active Rain
Zillow
Trulia

Why Facebook Is Important
500 Million Active Users
250 Million Users log in EVERY DAY
Average User is connected to 80 community pages, groups & events
Average User creates 90 pieces of content each month
It’s Free
It’s where your past, current & potential clients are
Your competitors are using it.

Social Marketing Strategy for Personal Profiles Fan Page Groups Events Facebook Applications

News Feed

Profile Page Your Friends see this

Fill out your Bio:
Things you can mention in your bio
Job - I’m a real estate broker
The area you service
Specialties - I specialize in first time home buying
Awards or Accreditations – 2008 Maine Realtor of the Year

Info Tab

Other Profile Page Tabs
Photos (Tagged & Uploaded)
Notes (Like a Blog)
Videos (Tagged & Uploaded)
Events (Invited & Attending)
Third Party Applications

Status Update
Update your Status
“ Just sold another home in South Portland”
“ Heading out to meet a first time home buyer, Exciting!”
“ Open House at 353 Pine Street today 11-2. Come say hi”

Connecting with Friends
Friend Suggestions Tool
Upload Email Contact List

Facebook Fan Page

What Can you Do with A Facebook Fan Page? Contests Coupons Exclusive Content Discussion Boards Content RSS Photos Videos Updates to Fans Status Updates Events Set up landing Page

Facebook Events
Advertise Upcoming Events: Open House, First Time Buyers Class, etc.
Promote your website
Build a guest list
Share photos, videos, and commentary about event
Events are displayed on a users wall if they have confirmed they are attending
www.facebook.com/events.php

Facebook Groups http://www.facebook.com/groups.php

How do I let people know about my Fanpage, Events or Groups?
Invite your Facebook Friends to become fans
Update your status
Write a Blog post on your website
Create a welcome video
Tweet about it
Add the link to your email signature

What is Twitter?

Why Twitter is Important
106 Million Users & 300k New Accounts each day
Fastest growing Social Network
You can do it anywhere!
It’s Free
You can follow people locally & nationally
Allows you engage one-on-one with people

Social Marketing Strategy
Everyday millions of users create, discover and share ideas on Twitter
Users also find great value in connecting with businesses of all kinds on Twitter
Share their experiences
Provide Feedback
Discuss new product ideas
Ask customer service questions
http://business.twitter.com/twitter101

Twitter
Create a Profile
Follow People
Provide Value
Engage

Find, Friend, & Follow
Find Locals
Find other Real Estate Agents
Find other Industry Organizations
Click on Follow

Background
Select one of Twitter’s Backgrounds
Twitterbackgrounds.com
Twitrounds.com
Have designer create one to match your current branding/ marketing material

How do I find folks to follow?
Twellow.com
WeFollow.com
Twitter.grader.com
GeoFollow.com
Justtweetit.com
#followfriday

What do I Tweet About? Anything (But please be yourself)

Okay..if you really want rules
DO Provide value
DO Be witty, funny & humorous
DO Use your business voice
DO Show your knowledge & expertise
DON’T Talk AT your followers, talk with them
DON’T Spam your followers
DON’T Talk badly about your competition

Twitter Applications

Mobile Twitter

LinkedIn
Create Profile
Find Contacts
Add Connections
Recommendations
Group Discussions
Q&A
Applications
RSS

Be Transparent
Use your business voice
Engage
Learn
Have Fun
The Rules of Engagement

Where do you find the time?
Block out time for social networking
Use Ping.fm, TubeMogul, & Twitter Clients
Do it while waiting in line (Grocery, Bank)
Get someone to do it for you

Thank you for Having Me  Twitter: @ccmaine Email: [email_address] LinkedIn: www.linkedin.com/in/chrystiecorns Or just……GOOGLE ME!

Social Media 101 - Real Estate

by Chrystie corns on Feb 13, 2011

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Social Media 101 - Real Estate — Presentation Transcript