Social Media 101 - Real Estate


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Here is a social media primer for real estate agents, including information on Facebook, Twitter, LinkedIn, YouTube & Blogging.

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  • Social Media 101 - Real Estate

    1. 1. Social Networking 101 <ul><li>Expanding your Sphere of Influence Online </li></ul>
    2. 2. Chrystie Corns President & Chief Marketing Strategist Twitter: @ccmaine Email: [email_address] “ Making things popular on the internet since 2001”
    3. 3. What is Social Media...and Why should I care?
    4. 4.
    5. 6. Traditional v. New Marketing Traditional Marketing New Marketing Expensive (Money) Relatively Cheap (Free in most cases) Not easily Tracked Measurable Short Lived Campaigns Relationships are built Casting a Wide Net More focused on your target market More lag time between conversions Better Conversions
    6. 7. What do I DO with Social Media <ul><li>Create </li></ul><ul><li>Share </li></ul><ul><li>Comment </li></ul><ul><li>Link </li></ul><ul><li>Engage </li></ul><ul><li>Listen </li></ul><ul><li>Learn </li></ul>
    7. 8. Getting Started
    8. 9. Social Media Goals <ul><li>Personal Branding </li></ul><ul><li>Increased Sales </li></ul><ul><li>Become an local authority in your Area </li></ul><ul><li>Networking Opportunities </li></ul><ul><li>Media Exposure </li></ul>
    9. 10. Get more eyeballs in the sales funnel
    10. 11. Personal Branding – Who are you? <ul><li>Familiar Face </li></ul><ul><li>Top Producer at your Company </li></ul><ul><li>Specialist </li></ul><ul><li>Known as an expert in certain area </li></ul><ul><li>Recommendations </li></ul>
    11. 12. Research <ul><li>Who Am I </li></ul><ul><ul><li>What do I want to be known for </li></ul></ul><ul><ul><li>What do I have to offer my clients </li></ul></ul><ul><ul><li>What is my personality </li></ul></ul><ul><li>Who are They? </li></ul><ul><ul><li>Industry </li></ul></ul><ul><ul><li>Competitors </li></ul></ul><ul><ul><li>Clients </li></ul></ul>
    12. 13. Who are THEY?
    13. 14. Industry Research <ul><li>What is acceptable? </li></ul><ul><li>Is anyone in the industry online? </li></ul><ul><li>What has been tried? </li></ul><ul><li>Who has succeeded? </li></ul>
    14. 15. Competitive What is my competition doing online? What kind of Press are they attracting? Are they perceived in a pleasant light? Are they well received by public?
    15. 16. Customer <ul><li>Who is my target market? </li></ul><ul><li>Where do they hang out online? </li></ul><ul><li>Do they read blogs? </li></ul><ul><li>How do they want to be interacted with? </li></ul><ul><li>Are they content producers or passive readers? </li></ul>
    16. 17. Online Profiles – Must Haves <ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Twitter </li></ul><ul><li>Google </li></ul><ul><li>Naymz </li></ul><ul><li>Active Rain </li></ul><ul><li>Zillow </li></ul><ul><li>Trulia </li></ul>
    17. 18. Why Facebook Is Important <ul><li>500 Million Active Users </li></ul><ul><li>250 Million Users log in EVERY DAY </li></ul><ul><li>Average User is connected to 80 community pages, groups & events </li></ul><ul><li>Average User creates 90 pieces of content each month </li></ul><ul><li>It’s Free </li></ul><ul><li>It’s where your past, current & potential clients are </li></ul><ul><li>Your competitors are using it. </li></ul>
    18. 19. Social Marketing Strategy for Personal Profiles Fan Page Groups Events Facebook Applications
    19. 20. News Feed
    20. 21. Profile Page Your Friends see this
    21. 22. Fill out your Bio: <ul><li>Things you can mention in your bio </li></ul><ul><ul><li>Job - I’m a real estate broker </li></ul></ul><ul><ul><li>The area you service </li></ul></ul><ul><ul><li>Specialties - I specialize in first time home buying </li></ul></ul><ul><ul><li>Awards or Accreditations – 2008 Maine Realtor of the Year </li></ul></ul>
    22. 23. Info Tab
    23. 24. Other Profile Page Tabs <ul><li>Photos (Tagged & Uploaded) </li></ul><ul><li>Notes (Like a Blog) </li></ul><ul><li>Videos (Tagged & Uploaded) </li></ul><ul><li>Events (Invited & Attending) </li></ul><ul><li>Third Party Applications </li></ul>
    24. 25. Status Update <ul><li>Update your Status </li></ul><ul><ul><li>“ Just sold another home in South Portland” </li></ul></ul><ul><ul><li>“ Heading out to meet a first time home buyer, Exciting!” </li></ul></ul><ul><ul><li>“ Open House at 353 Pine Street today 11-2. Come say hi” </li></ul></ul>
    25. 26. Connecting with Friends <ul><li>Friend Suggestions Tool </li></ul><ul><li>Upload Email Contact List </li></ul>
    26. 27. Facebook Fan Page
    27. 28. What Can you Do with A Facebook Fan Page? Contests Coupons Exclusive Content Discussion Boards Content RSS Photos Videos Updates to Fans Status Updates Events Set up landing Page
    28. 29. Facebook Events <ul><li>Advertise Upcoming Events: Open House, First Time Buyers Class, etc. </li></ul><ul><li>Promote your website </li></ul><ul><li>Build a guest list </li></ul><ul><li>Share photos, videos, and commentary about event </li></ul><ul><li>Events are displayed on a users wall if they have confirmed they are attending </li></ul>
    29. 30. Facebook Groups
    30. 31. How do I let people know about my Fanpage, Events or Groups? <ul><li>Invite your Facebook Friends to become fans </li></ul><ul><li>Update your status </li></ul><ul><li>Write a Blog post on your website </li></ul><ul><li>Create a welcome video </li></ul><ul><li>Tweet about it </li></ul><ul><li>Add the link to your email signature </li></ul>
    31. 32. What is Twitter?
    32. 33. Why Twitter is Important <ul><li>106 Million Users & 300k New Accounts each day </li></ul><ul><li>Fastest growing Social Network </li></ul><ul><li>You can do it anywhere! </li></ul><ul><li>It’s Free </li></ul><ul><li>You can follow people locally & nationally </li></ul><ul><li>Allows you engage one-on-one with people </li></ul>
    33. 34. Social Marketing Strategy <ul><li>Everyday millions of users create, discover and share ideas on Twitter </li></ul><ul><li>Users also find great value in connecting with businesses of all kinds on Twitter </li></ul><ul><li>Share their experiences </li></ul><ul><li>Provide Feedback </li></ul><ul><li>Discuss new product ideas </li></ul><ul><li>Ask customer service questions </li></ul>
    34. 35. Twitter <ul><li>Create a Profile </li></ul><ul><li>Follow People </li></ul><ul><li>Provide Value </li></ul><ul><li>Engage </li></ul>
    35. 36. Find, Friend, & Follow <ul><li>Find Locals </li></ul><ul><li>Find other Real Estate Agents </li></ul><ul><li>Find other Industry Organizations </li></ul><ul><li>Click on Follow </li></ul>
    36. 37. Background <ul><li>Select one of Twitter’s Backgrounds </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Have designer create one to match your current branding/ marketing material </li></ul>
    37. 38. How do I find folks to follow? <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>#followfriday </li></ul>
    38. 39. What do I Tweet About? Anything (But please be yourself)
    39. 40. Okay..if you really want rules <ul><li>DO Provide value </li></ul><ul><li>DO Be witty, funny & humorous </li></ul><ul><li>DO Use your business voice </li></ul><ul><li>DO Show your knowledge & expertise </li></ul><ul><li>DON’T Talk AT your followers, talk with them </li></ul><ul><li>DON’T Spam your followers </li></ul><ul><li>DON’T Talk badly about your competition </li></ul>
    40. 41. Twitter Applications
    41. 42. Mobile Twitter
    42. 43. LinkedIn <ul><li>Create Profile </li></ul><ul><li>Find Contacts </li></ul><ul><li>Add Connections </li></ul><ul><li>Recommendations </li></ul><ul><li>Group Discussions </li></ul><ul><li>Q&A </li></ul><ul><li>Applications </li></ul><ul><li>RSS </li></ul>
    43. 44. <ul><li>Be Transparent </li></ul><ul><li>Use your business voice </li></ul><ul><li>Engage </li></ul><ul><li>Learn </li></ul><ul><li>Have Fun </li></ul>The Rules of Engagement
    44. 48. Where do you find the time? <ul><li>Block out time for social networking </li></ul><ul><li>Use, TubeMogul, & Twitter Clients </li></ul><ul><li>Do it while waiting in line (Grocery, Bank) </li></ul><ul><li>Get someone to do it for you </li></ul>
    45. 49. Thank you for Having Me  Twitter: @ccmaine Email: [email_address] LinkedIn: Or just……GOOGLE ME!