Social Media 101 - Real Estate
Upcoming SlideShare
Loading in...5
×
 

Social Media 101 - Real Estate

on

  • 1,040 views

Here is a social media primer for real estate agents, including information on Facebook, Twitter, LinkedIn, YouTube & Blogging.

Here is a social media primer for real estate agents, including information on Facebook, Twitter, LinkedIn, YouTube & Blogging.

Statistics

Views

Total Views
1,040
Views on SlideShare
1,038
Embed Views
2

Actions

Likes
1
Downloads
45
Comments
0

1 Embed 2

http://www.linkedin.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Flickr/dalylab, nrrico,shutterdaddy

Social Media 101 - Real Estate Social Media 101 - Real Estate Presentation Transcript

  • Social Networking 101
    • Expanding your Sphere of Influence Online
  • Chrystie Corns President & Chief Marketing Strategist Twitter: @ccmaine Email: [email_address] “ Making things popular on the internet since 2001”
  • What is Social Media...and Why should I care?
  • http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-now-4747637
  •  
  • Traditional v. New Marketing Traditional Marketing New Marketing Expensive (Money) Relatively Cheap (Free in most cases) Not easily Tracked Measurable Short Lived Campaigns Relationships are built Casting a Wide Net More focused on your target market More lag time between conversions Better Conversions
  • What do I DO with Social Media
    • Create
    • Share
    • Comment
    • Link
    • Engage
    • Listen
    • Learn
  • Getting Started
  • Social Media Goals
    • Personal Branding
    • Increased Sales
    • Become an local authority in your Area
    • Networking Opportunities
    • Media Exposure
  • Get more eyeballs in the sales funnel
  • Personal Branding – Who are you?
    • Familiar Face
    • Top Producer at your Company
    • Specialist
    • Known as an expert in certain area
    • Recommendations
  • Research
    • Who Am I
      • What do I want to be known for
      • What do I have to offer my clients
      • What is my personality
    • Who are They?
      • Industry
      • Competitors
      • Clients
  • Who are THEY?
  • Industry Research
    • What is acceptable?
    • Is anyone in the industry online?
    • What has been tried?
    • Who has succeeded?
  • Competitive What is my competition doing online? What kind of Press are they attracting? Are they perceived in a pleasant light? Are they well received by public?
  • Customer
    • Who is my target market?
    • Where do they hang out online?
    • Do they read blogs?
    • How do they want to be interacted with?
    • Are they content producers or passive readers?
  • Online Profiles – Must Haves
    • Facebook
    • LinkedIn
    • Twitter
    • Google
    • Naymz
    • Active Rain
    • Zillow
    • Trulia
  • Why Facebook Is Important
    • 500 Million Active Users
    • 250 Million Users log in EVERY DAY
    • Average User is connected to 80 community pages, groups & events
    • Average User creates 90 pieces of content each month
    • It’s Free
    • It’s where your past, current & potential clients are
    • Your competitors are using it.
  • Social Marketing Strategy for Personal Profiles Fan Page Groups Events Facebook Applications
  • News Feed
  • Profile Page Your Friends see this
  • Fill out your Bio:
    • Things you can mention in your bio
      • Job - I’m a real estate broker
      • The area you service
      • Specialties - I specialize in first time home buying
      • Awards or Accreditations – 2008 Maine Realtor of the Year
  • Info Tab
  • Other Profile Page Tabs
    • Photos (Tagged & Uploaded)
    • Notes (Like a Blog)
    • Videos (Tagged & Uploaded)
    • Events (Invited & Attending)
    • Third Party Applications
  • Status Update
    • Update your Status
      • “ Just sold another home in South Portland”
      • “ Heading out to meet a first time home buyer, Exciting!”
      • “ Open House at 353 Pine Street today 11-2. Come say hi”
  • Connecting with Friends
    • Friend Suggestions Tool
    • Upload Email Contact List
  • Facebook Fan Page
  • What Can you Do with A Facebook Fan Page? Contests Coupons Exclusive Content Discussion Boards Content RSS Photos Videos Updates to Fans Status Updates Events Set up landing Page
  • Facebook Events
    • Advertise Upcoming Events: Open House, First Time Buyers Class, etc.
    • Promote your website
    • Build a guest list
    • Share photos, videos, and commentary about event
    • Events are displayed on a users wall if they have confirmed they are attending
    www.facebook.com/events.php
  • Facebook Groups http://www.facebook.com/groups.php
  • How do I let people know about my Fanpage, Events or Groups?
    • Invite your Facebook Friends to become fans
    • Update your status
    • Write a Blog post on your website
    • Create a welcome video
    • Tweet about it
    • Add the link to your email signature
  • What is Twitter?
  • Why Twitter is Important
    • 106 Million Users & 300k New Accounts each day
    • Fastest growing Social Network
    • You can do it anywhere!
    • It’s Free
    • You can follow people locally & nationally
    • Allows you engage one-on-one with people
  • Social Marketing Strategy
    • Everyday millions of users create, discover and share ideas on Twitter
    • Users also find great value in connecting with businesses of all kinds on Twitter
    • Share their experiences
    • Provide Feedback
    • Discuss new product ideas
    • Ask customer service questions
    http://business.twitter.com/twitter101
  • Twitter
    • Create a Profile
    • Follow People
    • Provide Value
    • Engage
  • Find, Friend, & Follow
    • Find Locals
    • Find other Real Estate Agents
    • Find other Industry Organizations
    • Click on Follow
  • Background
    • Select one of Twitter’s Backgrounds
    • Twitterbackgrounds.com
    • Twitrounds.com
    • Have designer create one to match your current branding/ marketing material
  • How do I find folks to follow?
    • Twellow.com
    • WeFollow.com
    • Twitter.grader.com
    • GeoFollow.com
    • Justtweetit.com
    • #followfriday
  • What do I Tweet About? Anything (But please be yourself)
  • Okay..if you really want rules
    • DO Provide value
    • DO Be witty, funny & humorous
    • DO Use your business voice
    • DO Show your knowledge & expertise
    • DON’T Talk AT your followers, talk with them
    • DON’T Spam your followers
    • DON’T Talk badly about your competition
  • Twitter Applications
  • Mobile Twitter
  • LinkedIn
    • Create Profile
    • Find Contacts
    • Add Connections
    • Recommendations
    • Group Discussions
    • Q&A
    • Applications
    • RSS
    • Be Transparent
    • Use your business voice
    • Engage
    • Learn
    • Have Fun
    The Rules of Engagement
  •  
  •  
  •  
  • Where do you find the time?
    • Block out time for social networking
    • Use Ping.fm, TubeMogul, & Twitter Clients
    • Do it while waiting in line (Grocery, Bank)
    • Get someone to do it for you
  • Thank you for Having Me  Twitter: @ccmaine Email: [email_address] LinkedIn: www.linkedin.com/in/chrystiecorns Or just……GOOGLE ME!