How to Expand your Sphere of Influence with Online Tools Real Estate Social Media 101 Presented by Chrystie Corns (@ccmaine)
Chrystie Corns President & Chief Marketing Strategist http://www.thirteenthirty.com Twitter: @ccmaine Email: [email_address] “ Making things popular on the internet since 2001”
What is Social Media? Social media is the utilization of online tools to help people share ideas, interesting content, thoughts, opinions, photos, videos, reviews, purchases, experiences, what they had for dinner, when they’re going to bed and their penchant for Starbucks Coffee… “ ”
No Really… It’s about sharing information…Social Media allows you to share information very easily.
Home Buyers are using the internet more and more to look for properties…are they finding you?
Legitimize their business
It is cost effective
Traditional v. New Marketing Traditional Marketing New Marketing Expensive (Money) Relatively Cheap (Free in most cases) Not easily Tracked Measureable Short Lived Campaigns Relationships are built Casting a Wide Net More focused on your target market More lag time between conversions Better Conversions
Advertise Upcoming Open House, First Time Buyers Class, etc.
Promote your website
Build a guest list
Share photos, videos, and commentary about event
Events are displayed on a users wall if they have confirmed they are attending
Facebook Groups http://www.facebook.com/groups.php
How do I let people know about my Fanpage, Events or Groups?
Invite your Facebook Friends to become fans
Update your status
Write a Blog post on your website
Create a welcome video
Tweet about it
Add the link to your email signature
What is Twitter? Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent messages. People write short updates, often called "tweets" of 140 characters or fewer. Twitter is a microblog.