What Is the Value of Social Media?
by Big Big Design on Nov 19, 2010
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First presented at the 2010 media panel for Leadership Butler County
First presented at the 2010 media panel for Leadership Butler County
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Who has their own blog? Twitter account? LinkedIn account? Facebook account? Checked in on Foursquare?
We all know it’s supposed to be a conversation. (“Join the conversation,” “Continue the conversation.”)
But...
Lots of people & businesses use new media as a fresher, richer channel for broadcasting messages.
This kind of use is not awful, and can have positive benefits. Start with this and build on it.
Feedback can be painful. Ignoring it won’t help.
This is the opportunity for your organization to embody your brand.
Social media expands what’s already going on -- bigger, faster, harder to ignore. But also more powerful.