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Social Media Case Study: the Pittsburgh G20
Social Media Case Study: the Pittsburgh G20
Social Media Case Study: the Pittsburgh G20
Social Media Case Study: the Pittsburgh G20
Social Media Case Study: the Pittsburgh G20
Social Media Case Study: the Pittsburgh G20
Social Media Case Study: the Pittsburgh G20
Social Media Case Study: the Pittsburgh G20
Social Media Case Study: the Pittsburgh G20
Social Media Case Study: the Pittsburgh G20
Social Media Case Study: the Pittsburgh G20
Social Media Case Study: the Pittsburgh G20
Social Media Case Study: the Pittsburgh G20
Social Media Case Study: the Pittsburgh G20
Social Media Case Study: the Pittsburgh G20
Social Media Case Study: the Pittsburgh G20
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Social Media Case Study: the Pittsburgh G20

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  • On-the-spot reports from witnesses, property owners, business owners, protesters News media gathering stories from online media
  • Transcript

    • 1. Social Media Best Practices Cynthia Closkey October 27, 2009
    • 2. Case Study: G20 Summit in Pittsburgh, September 24-25, 2009
    • 3.  
    • 4.  
    • 5. Social media as means of PR/marketing
    • 6. Social media as means of commentary & community input
      • MyG20
    • 7. Social media as organizational tool for protesters
      • G20 Resistance Project
    • 8. Social media as news channel
    • 9. Social media as document of events and historical context
      • Flickr
      • Wikipedia
      • Blogs, Twitter, etc.
      • Tags: #pittsburghg20 #myg20
    • 10. Outcomes
      • Pittsburgh showcased as revitalization model, green venues, capable of big event
      • G20 agreed to proposal to reform the IMF
      • ~ 4,500 people participated in protests, 190 arrests made
      • ~ $50,000 in property damage
      • Investigations into improper police conduct, findings to be released May 2010
        • Will be an issue in mayoral & gubernatorial races
      • Two people arrested for allegedly directing protesters using Twitter
    • 11. Learnings & Best Practices
    • 12. Understand social media’s strengths & weaknesses
      • Fast & wide:
        • On-the-spot reports
      • Self-correcting:
        • Photos from French protests
        • Corrections to Wikipedia page
      • Not all positive:
        • ResistG20.org
        • Protesters & vandals using police scanners, Twitter, texting, etc.
    • 13. Recognize that you can’t control the message, but you can participate in it
      • The community defines the story/message/brand
      • You still hold authority, access, benefits
      • Your greatest gain from social media is the ability to listen better
    • 14. Gain experience early - before it’s urgent
      • Know how social media fits into the overall media mix
      • Build relationships: enhance credibility and create internal capability
      • Find and support your community advocates (or someone else might)
    • 15. Q&A
      • What of this event was as you would have expected? What was a surprise?
      • Does your organization face a similar situation? How are you preparing or engaging?
      • Is the focus on social media appropriate or overblown?
    • 16. Let’s discuss
      • Cynthia Closkey, Big Big Design
        • [email_address]
        • 724-505-1234
        • @cynthiacloskey

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