Follow Me: How to Use Social Networks to Build Visibility & Drive Sales
by Big Big Design on Nov 17, 2010
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Presentation for the 5th Annual Pennsylvania
Presentation for the 5th Annual Pennsylvania
Business Technology Conference, 11/18/2010.
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Who has their own blog? Twitter account? LinkedIn account? Facebook account? Checked in on Foursquare?
We all know it’s supposed to be a conversation. (“Join the conversation,” “Continue the conversation.”)
But...
Lots of people & businesses use new media as a fresher, richer channel for broadcasting messages.
This kind of use is not awful, and can have positive benefits. Let’s start with this and build on it.
In fact, you can just create new content -- in more media like audio and video as well as text -- and distribute it through the month and quarter, then choose the highlights to augment for newsletters.
Responses via comments and polls can trigger new content too. Here’s where the “social” of social media can pay off -- and make your work better.
Experiment, see what works, do more of it.
But can you do better?
Feedback can be painful. Ignoring it won’t help.
This is the opportunity for your organization to embody your brand.
Social media expands what’s already going on -- bigger, faster, harder to ignore. But also more powerful.
Maud Newton
Be careful not to be false -- it’s so hard in business to be real. But what’s real has the power to connect with people and to connect people to each other.