15 Minute Social Media for Business

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  • What is social media? We all know it’s supposed to be a conversation. (“Join the conversation,” “Continue the conversation.”) But...
  • What is social media? We all know it’s supposed to be a conversation. (“Join the conversation,” “Continue the conversation.”) But...
  • In reality, social media by business (and by individuals) often comes across less like a conversation and more like shouting into the wilderness. Lots of people & businesses use new media as a fresher, richer channel for broadcasting messages. This kind of use is not awful, and can have positive benefits. Let’s start with this and build on it.
  • So that’s how to get underway with sending (shouting) out messages -- shouting to the world. But can you do better?
  • The key to moving to the next level in social media is to emphasize listening. Feedback can be painful. Ignoring it won’t help.
  • Good: Show and tell Listen Respond Repeat Better: Ask Listen Think Respond Repeat
  • 15 Minute Social Media for Business

    1. 1. 15 Minute Social Media for Business <ul><li>Cynthia Closkey </li></ul><ul><li>Big Big Design </li></ul>
    2. 2. What is social media?
    3. 3. http://mattroyse.wordpress.com /
    4. 4. What is social media? http://www.flickr.com/photos/eye2eye/50892860/
    5. 5. What is social media? http://www.flickr.com/photos/mindaugasdanys/3766009204/
    6. 6. <ul><li>Communication minus Barriers </li></ul><ul><li>Telling stories (& retelling) </li></ul><ul><li>World’s greatest listening engine </li></ul>What is social media?
    7. 7. The Big Change: The Media = Everyone
    8. 8. <ul><li>Draw in new leads </li></ul><ul><li>Build credibility > turn leads into sales </li></ul><ul><li>Reduce costs of serving clients </li></ul><ul><li>Retain clients & generate new business from them </li></ul><ul><li>Discover & develop new business lines </li></ul>5 Ways to Build Business with Social Media
    9. 9. http://www.flickr.com/photos/mindaugasdanys/3766009204/
    10. 10. http://www.flickr.com/photos/8905571@N05/3654684144/
    11. 11. http://www.flickr.com/photos/walkadog/3353936487/
    12. 12. <ul><li>Good: </li></ul><ul><ul><li>Show or tell </li></ul></ul><ul><ul><li>Listen </li></ul></ul><ul><ul><li>Respond </li></ul></ul><ul><ul><li>Repeat </li></ul></ul>How to do social media <ul><li>Better: </li></ul><ul><ul><li>Ask </li></ul></ul><ul><ul><li>Listen </li></ul></ul><ul><ul><li>Think </li></ul></ul><ul><ul><li>Respond </li></ul></ul><ul><ul><li>Repeat </li></ul></ul>
    13. 13. <ul><li>Get ready to listen </li></ul><ul><ul><li>Set up Google Reader & add RSS feeds </li></ul></ul><ul><ul><li>Set up alerts: company name, competitors’ names, industry news </li></ul></ul><ul><li>Find which social network your customers use </li></ul><ul><ul><li>Set up your presence there </li></ul></ul><ul><ul><li>Reshare & respond >= post </li></ul></ul><ul><li>Find 8 worthwhile blogs/websites to follow </li></ul><ul><ul><li>Contribute when you have something of value </li></ul></ul>3 steps to get started
    14. 14. <ul><li>&quot;The Dos and Don'ts of Online Publicity, For Some Reason,&quot; Lindsay Robinson </li></ul><ul><ul><li>http://lindsayrobertson.tumblr.com/post/330892541/the-dos-and-donts-of-online-publicity-for-some </li></ul></ul><ul><ul><li>(The tip about &quot;Pick 8 Blogs&quot; is the best one.) </li></ul></ul><ul><li>&quot;Top 5 Innovative Ways PR Pros Are Using Social Media,&quot; Mashable </li></ul><ul><ul><li>http://mashable.com/2011/04/07/innovative-pr-social-media/ </li></ul></ul>Useful Reading
    15. 15. Questions & Discussion
    16. 16. <ul><li>[email_address] </li></ul><ul><li>BigBigDesign.com </li></ul><ul><li>MyBrilliantMistakes.com </li></ul>Contact Cynthia Closkey

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