15 Minute Social Media for Business

15 Minute Social Media for Business
Cynthia Closkey
Big Big Design

What is social media?

http://mattroyse.wordpress.com /

What is social media? http://www.flickr.com/photos/eye2eye/50892860/

What is social media? http://www.flickr.com/photos/mindaugasdanys/3766009204/

Communication minus Barriers
Telling stories (& retelling)
World’s greatest listening engine
What is social media?

The Big Change: The Media = Everyone

Draw in new leads
Build credibility > turn leads into sales
Reduce costs of serving clients
Retain clients & generate new business from them
Discover & develop new business lines
5 Ways to Build Business with Social Media

http://www.flickr.com/photos/mindaugasdanys/3766009204/

http://www.flickr.com/photos/8905571@N05/3654684144/

http://www.flickr.com/photos/walkadog/3353936487/

Good:
Show or tell
Listen
Respond
Repeat
How to do social media
Better:
Ask
Listen
Think
Respond
Repeat

Get ready to listen
Set up Google Reader & add RSS feeds
Set up alerts: company name, competitors’ names, industry news
Find which social network your customers use
Set up your presence there
Reshare & respond >= post
Find 8 worthwhile blogs/websites to follow
Contribute when you have something of value
3 steps to get started

"The Dos and Don'ts of Online Publicity, For Some Reason," Lindsay Robinson
http://lindsayrobertson.tumblr.com/post/330892541/the-dos-and-donts-of-online-publicity-for-some
(The tip about "Pick 8 Blogs" is the best one.)
"Top 5 Innovative Ways PR Pros Are Using Social Media," Mashable
http://mashable.com/2011/04/07/innovative-pr-social-media/
Useful Reading

Questions & Discussion

[email_address]
BigBigDesign.com
MyBrilliantMistakes.com
Contact Cynthia Closkey

http://bigbigdesign.com	103
http://www.bigbigdesign.com	96
http://feeds.feedburner.com	3

15 Minute Social Media for Business

by Big Big Design on Sep 22, 2011

Accessibility

Categories

Upload Details

Usage Rights

3 Embeds 202

Statistics

15 Minute Social Media for Business — Presentation Transcript