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Screen Digest Letang Ec Study

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  • Transcript

    • 1. ‘ Interactive Content and Convergence’ A study for the European Commission Information Society Directorate – Unit C1 Main Findings AFDESI Conference Paris – 12 April 2007
    • 2. Aim of the study
      • Identify and assess the impact of current and potential roadblocks that may hinder the exploitation of digital content, across new distribution platforms and technologies
    • 3. Convergence across the board DTH Cable DSL 3G DVB-H DAB IPTV Underlying technologies & networks Digital TV Online Mobile wireless 3 digital distribution ‘Platforms’ TV prog. Music Publishing 6 ‘ Content ’ categories Film Radio Games
    • 4. Main findings e-content in Europe today and tomorrow
      • Yes, Europe is lagging behind US in broadband content
      • Yes, Europe is lagging behind Asia in mobile content services
      • This is due to some generic and specific obstacles
      • But we forecast Europe will catch up on broadband content by 2010
      • Contrasts throughout Europe will remain wide
    • 5. Broadband going mass market… EU 20 Broadband Connections Broadband connections /m PC households /m Source: SDL
    • 6. … but discrepancies will remain wide in 2010 Source: SDL GR: 20
    • 7. …And penetration of 3G remains low in Europe Source: SDL
    • 8. Despite obstacles, digital content is taking off x4 in the next five years Source: SDL
    • 9. Main findings Digital content distribution is taking off Source: SDL
    • 10. Main findings Digital content distribution is taking off Source: SDL EU market, consumer spending, €m 2005-2010
    • 11. Television Digital market – Internet TV is taking off
      • Internet TV content market will reach € 2.2bn by 2010, globally
      • But Europe will be less than a third the value of USA
    • 12. Television Digital market - VOD
      • European walled garden on-demand to grow to €2bn (US size)
      • But TV on-demand to represent tiny fraction of the market
    • 13. Movies Digital movie distribution – Strong growth forecast… Annual revenues (€m)
    • 14. Movies … but not quite the US market Annual revenues (€m)
    • 15. Games Games - Digital adds €1.2bn by 2007
    • 16. Main findings Typology of Obstacles to digital distribution
      • 1. Technology issues - access to enabling technologies
      • 2. Content circulation issues: copyright issues, terms of trade, etc.
      • 3. Persistence of digital piracy
      • 4. Regulatory issues
      • 5. Competition issues
      • 6. Economic obstacles
    • 17. Main findings Summarising main obstacles and their effects
    • 18. Technology issues Access to enabling technologies Rights-holders Content Providers Consumers Digital devices (PC, PVR, mobile devices) Broadband Service Providers Content Service Providers
    • 19. Content/copyright issues Access to content for digital distribution Rights-holders Content Providers Consumers Digital devices (PC, PVR, mobile devices) Broadband Service Providers Content Service Providers
    • 20. Content/copyright issues The licensing of exploitation rights Creative individuals (authors, artists) Production/catalogue companies (rights - holders) Distribution companies (broadcasters, VOD operators, etc) End - user/consumer Digital distribution networks (internet, mobile) Digital distribution networks (internet, mobile) CLEARANCE LICENSING Collecting societies Licensing of exploitation rights Levies Payments, royalties CE manufacturers Creative individuals (authors, composers, artists) Production/catalogue companies (rights - holders) Distribution companies (broadcasters, VOD operators, etc) End - user/consumer Digital distribution networks (internet, mobile) Digital distribution networks (internet, mobile) CLEARANCE LICENSING Collecting societies Licensing of exploitation rights Levies Payments, royalties CE manufacturers
    • 21. Content/copyright issues Access to content for digital distribution
      • Definition of rights/windows – obsolescence of existing contracts
      • Definition of rights/windows - Conflicting rights
      • Clearance of underlying rights – Collective management of rights
        • Role of collecting societies
        • Orphan works
        • Difficulties for locating rights-holders cross-border
    • 22. Digital Value chain and windows
      • Digital movie value chain is bound by complex temporal and regional ‘windows’ model, and highly dependent on the development of other distribution formats.
      Digital retail Digital rental -PPV Digital rental -SVoD Pay TV Video PPV Production Theatrical exhibition Free-to-air TV
    • 23. Merci [email_address]
    • 24. Main findings Type of remedies to be envisaged
      • 1. Technology
        • Broadband penetration is driven by competition, no specific action needed
        • Standard fragmentation (incl DRM) can be addressed by self-regulation at this stage
      • 2. Terms of trade and copyright issues
        • Market forces will solve most problems in the learning curve
        • Existing legal tools provide guidance but some may be improved
        • Collective management of rights needs regulatory incentive to reshuffle
      • 3. Piracy
        • Not a problem solved - risk of policy sending the wrong signal in some countries
    • 25. Main findings Type of remedies to be envisaged
      • 4. Regulation
        • Regulation of content services: market players need both legal certainty, level playing fields and light touch to drive, not inhibit markets
        • Self-regulation and regulatory incentive can cope with fragmentation of consumer protection regulation
      • 5. Competition issues
        • Risks of gatekeeping issues affecting price can be prevented by competition authorities
        • Role of PSBs in new media must be clearly defined in their PS remit
      • 6.Economic
        • VAT: the EC proposal would remove distortions in online retail