EXHIBITOR SERVICES MANUAL    Predictive Analytics World   http://www.PredictiveAnalyticsWorld.com                Hilton Ne...
Dear Sponsor,Welcome to Predictive Analytics World, a part of Data Driven Business Week at the Hilton New York,New York.Th...
Table of ContentsIMPORTANT DEADLINES & CHECKLIST ............................................................................
Table of ContentsSTANDARD DISPLAY PACKAGE ...................................................................................
Important Deadlines & ChecklistDEADLINE       SERVICE                                                   COMPLETEDASAP     ...
Event Management ContactsSponsor and Speaker RelationsManagement & LiaisonStephanie RedlichEvent Operations ManagerPhone: ...
Event Services ContactsFREEMAN is your contact for the following services:      Booth Cleaning                           ...
Event ScheduleSunday October 16                      Registration          8:00am – 5:00pm                      Workshops ...
Sponsor RegistrationFULL CONFERENCE PASSESThe number of Full Conference passes that a company receives is determined by th...
Sponsor RegistrationREGISTRATION  1. Go to this page: https://www.eiseverywhere.com/PAWNY11?categoryid=74678  2. Click on ...
Exhibitor InformationEXHIBIT HALL MOVE-INTuesday October 18 from 8:00am to 8:00pmALL sponsors MUST be set by Tuesday Octob...
Sponsor Package DeliverablesSHOW GUIDE ENTRY Deadline September 23All Sponsors are entitled to have their company logo and...
Sponsor Package DeliverablesPRESENTATIONS Deadline September 23Diamond, Platinum & Gold SponsorsYour sponsorship level all...
Sponsor Package DeliverablesCHAIR DROP IN SESSION Deadline September 23Please send 650 pieces.Diamond, Platinum, Gold & Si...
Venue InformationHOTEL Deadline September 16Hilton New York1335 Avenue of the AmericasNew York, New York 10019Tel: (212) 5...
Shipments & DeliverablesGENERAL SERVICES CONTRACTORBooth MaterialFreeman will begin accepting freight to the warehouse sta...
Standard Display PackageEach booth is constructed from pipe and drape. The booth includes 8’ high black back drape and 3’ ...
Exhibitor Rules & RegulationsRules & Regulations for DisplayParticipating Company agrees to abide by all rules and regulat...
Exhibitor Rules & RegulationsFloor plan, Revisions & RelocationShow Management retains the exclusive right to organize and...
Exhibitor Rules & RegulationsNo combustible materials, merchandise or signs shall be attached to, hung from, or draped ove...
Exhibitor Display SpecificationsIsland Exhibit Exhibits with one or more display levels in four or more standard units wi...
Exhibitor Display SpecificationsTowers A tower is a freestanding exhibit component separate from the main exhibit fixture...
Exhibitor Display SpecificationsLinear Booth Linear booths have only one side exposed to an aisle and are usually arrange...
Exhibitor Display SpecificationsPerimeter Booth A perimeter booth is a linear booth that backs to a wall of the exhibit f...
Independent Contractors Form                                           Deadline October 4                                 ...
Hilton Electrical & Cable Services Form                                      Page 24
Hilton Electrical & Cable Services Form                                      Page 25
Hilton Package Room ShippingExhibitorsIf shipping boxes to the Hotel Package Room:   Exhibitors should ship wooden crates...
Hilton Package Room ShippingShippingHave boxes from all sources uniformly addressed. Suggested format:                    ...
Exhibit Booth Telecommunications Request Form                                                                             ...
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  1. 1. EXHIBITOR SERVICES MANUAL Predictive Analytics World http://www.PredictiveAnalyticsWorld.com Hilton New York 1335 Avenue of the Americas New York, NY 10019 Programed by Produced by
  2. 2. Dear Sponsor,Welcome to Predictive Analytics World, a part of Data Driven Business Week at the Hilton New York,New York.This manual has been designed to make your planning process move smoothly and assist you in makingall the necessary arrangements for your sponsorships and display. It contains all of the necessaryinformation to ensure your success at Predictive Analytics World.All of Freeman’s Order forms as well as all of the other Specialty Vendor forms will be made availableon www.myfreemanonline.com. Freeman will not be sending out a separate Exhibitor Kit this year. Youwill have the option to download and fax in their forms or order directly through their site.Please pay close attention to the deadlines on page 3 for sponsorship deadlines and returning forms,as this will greatly assist with the smooth running of the event and maybe even save you time andmoney. Remember to bring all your forms on site, as it will assist with any questions.Should you have any questions or concerns, please do not hesitate to contact me directly at:+ 1 (604) 484-9280 or via email: sredlich@risingmedia.com.Yours sincerely,Stephanie RedlichEvent Operations ManagerRising Media, Inc. All Order Forms can be accessed by clicking on the following link: www.myfreemanonline.com
  3. 3. Table of ContentsIMPORTANT DEADLINES & CHECKLIST ....................................................................................................... 3EVENT MANAGEMENT CONTACTS ............................................................................................................. 4EVENT SERVICES CONTACTS ....................................................................................................................... 5EVENT SCHEDULE ........................................................................................................................................ 6SPONSOR REGISTRATION ............................................................................................................................ 7 Full Conference Passes ............................................................................................................................................................ 7 Social Networking Passes ........................................................................................................................................................ 7 Registration ............................................................................................................................................................................. 7 Sponsor On-Site Check-In / Badge Pick-Up ............................................................................................................................. 8EXHIBITOR INFORMATION .......................................................................................................................... 9 Exhibit Hall Move-In ................................................................................................................................................................ 9 Exhibit Hall Move-Out ............................................................................................................................................................. 9 Post Show Paperwork & Labels ............................................................................................................................................... 9SPONSOR PACKAGE DELIVERABLES .......................................................................................................... 10 Show Guide Entry .................................................................................................................................................................. 10 Ads in Show Guide ................................................................................................................................................................. 10 Ad Specifications ................................................................................................................................................................... 10 Presentations ........................................................................................................................................................................ 11 Diamond, Platinum & Gold Sponsors ................................................................................................................................ 11 Sponsor Level Presentation Length ................................................................................................................................... 11 Elevator Pitch .................................................................................................................................................................... 11 Chair Drop in Session ............................................................................................................................................................. 12 Diamond, Platinum, Gold & Silver Sponsors ...................................................................................................................... 12 Attendee list .......................................................................................................................................................................... 12 Lead Retrieval ........................................................................................................................................................................ 12VENUE INFORMATION .............................................................................................................................. 13 Hotel ...................................................................................................................................................................................... 13 Transportation ....................................................................................................................................................................... 13 Airport Information ........................................................................................................................................................... 13 Airport Shuttle ................................................................................................................................................................... 13 Taxi Service ........................................................................................................................................................................ 13 Parking .............................................................................................................................................................................. 13SHIPMENTS & DELIVERABLES ................................................................................................................... 14 General Services Contractor .................................................................................................................................................. 14 Booth Material .................................................................................................................................................................. 14 * Click on an item in the Table of Contents to go directly to that section within this manual. Page 1
  4. 4. Table of ContentsSTANDARD DISPLAY PACKAGE .................................................................................................................. 15 Diamond Sponsors ............................................................................................................................................................ 15 Platinum & Gold Sponsors ................................................................................................................................................. 15 Silver & Bronze Sponsors ................................................................................................................................................... 15 Newcomers Pavilion Sponsors ........................................................................................................................................... 15EXHIBITOR RULES & REGULATIONS .......................................................................................................... 16EXHIBITOR DISPLAY SPECIFICATIONS........................................................................................................ 19 Island Exhibit ..................................................................................................................................................................... 19 Towers ............................................................................................................................................................................... 20 Linear Booth ...................................................................................................................................................................... 21 Corner Booth ..................................................................................................................................................................... 21 Perimeter Booth ................................................................................................................................................................ 22 Hanging Signs.................................................................................................................................................................... 22INDEPENDENT CONTRACTORS FORM....................................................................................................... 23HILTON ELECTRICAL & CABLE SERVICES FORM ........................................................................................ 24HILTON PACKAGE ROOM SHIPPING.......................................................................................................... 26Appendix 1 – Hilton Telecom Order FormAttachment 1 – Freeman Quick Facts and Order Forms * Click on an item in the Table of Contents to go directly to that section within this manual. Page 2
  5. 5. Important Deadlines & ChecklistDEADLINE SERVICE COMPLETEDASAP 150 word Company description & high resolution .EPS logo due September 9 Freeman Begins Accepting Freight at Storage warehouse September 13 Show Guide Ad for Approval September 13 Sponsor Presentation Title & Description for Approval September 16 Hotel Reservation Deadline September 23 Artwork Deadline for Show Guide Ads September 23 Sponsor Presentation (Speaker & Description) September 23 Deadline for Sponsor Staff Registrations September 30 Lead Retrieval Opt-in Request Due October 3 Internet & Electrical Advance Pricing Orders Due October 3 Hilton New York Telephone Service Orders October 4 Elevator Pitch Information Due: Speaker Name, Title & Presentation October 4 Independent Contractors Form Due October 4 Advance Shipments to Freeman Warehouse Ends October 11 Chair Drops must be sent to Freeman’s Warehouse  Show Guide Addendum (Booth # changes, Company Name ChangesOctober 14 & Presentations Updates) October 18 Freeman Begins Accepting Freight at the Hilton New York TBD AV Request Form Due  Page 3
  6. 6. Event Management ContactsSponsor and Speaker RelationsManagement & LiaisonStephanie RedlichEvent Operations ManagerPhone: (604) 484-9280Fax: (928) 244-1477Email: sredlich@risingmedia.comEvent Operations DirectorChrissie CinquegranoEvent Operations DirectorPhone: (508) 644-0640Fax: (928) 244-1477Email: ccinquegrano@risingmedia.comRegistration ManagerRoxanne GlavinaEvent Operations ManagerPhone: (717) 798-3495Fax: (916) 314-9080Email: rglavina@risingmedia.comAdvertising, Sponsorship & Exhibit SalesPaul GillisChief Revenue OfficerPhone: (508) 644-0641Fax: (508) 401-2561Email: pgillis@risingmeia.comMarketing & Public RelationsPatty CaronMarketing DirectorPhone: (508) 644-0639Email: pcaron@risingmedia.comSocial MediaJillian WilsonMarketing ManagerPhone: (508) 834-3109Email: jwilson@risingmedia.com Page 4
  7. 7. Event Services ContactsFREEMAN is your contact for the following services:  Booth Cleaning  Labor  Booth Rentals  Material/Freight Handling  Carpeting & Booth Accessories  Sign & Banner ProductionFreeman909 Newark Turnpike All Order Forms can be accessed byKearny, NJ 07032 clicking on the following link:Phone: (201) 299-7575Fax: (469) 621-5618 www.myfreemanonline.comFreemanNewYorkES@freemandco.comwww.myfreemanonline.comOther important Event Services Contacts:Computer & AV Rental ~ Deadline: TBD ~ Internet & Electrical Services ~ Deadline: October 3 ~To be determined. Hilton New York 1335 Avenue of the Americas New York, New York 10019Food and Beverage Tel: (212) 586-7000Hilton New York1335 Avenue of the AmericasNew York, New York 10019 Lead Retrieval Systems ~ Deadline: September 30 ~Tel: (212) 586-7000 Rising Media, IncHilton New York Website Stephanie Redlich Phone: (604) 484-9280 Email: sredlich@risingmedia.comHousing & Hotel Services ~ Deadline: September 16 ~Hilton New York1335 Avenue of the Americas Telephone Services ~ Deadline: October 3 ~New York, New York 10019 Hilton New YorkTel: (212) 586-7000 1335 Avenue of the AmericasHotel Reservations New York, New York 10019 Tel: (212) 586-7000 Page 5
  8. 8. Event ScheduleSunday October 16 Registration 8:00am – 5:00pm Workshops 9:00am – 5:00pmMonday October 17 Registration 8:00am – 5:00pm Workshops 9:00am – 4:30pmTuesday October 18 Registration 8:00am – 5:00pm Workshops 9:00am – 4:30pm Exhibitors Set-up 8:00am – 8:00pmWednesday October 19 Registration 7:30am – 7:30pm Exhibit Hall Open 10:00am – 7:30pm Conference 9:00am – 6:10pm Cocktail Reception 6:10pm – 7:30pmThursday October 20 Registration 7:30am – 5:30pm Exhibit Hall Open 10:00am – 4:30pm Conference 9:00am – 5:15pm Exhibitors Set-down 4:30pm – 10:00pmFriday October 21 Registration 8:00am – 4:00pm Workshops 9:00am – 4:30pm Page 6
  9. 9. Sponsor RegistrationFULL CONFERENCE PASSESThe number of Full Conference passes that a company receives is determined by their sponsorship level. Pleasereview the following chart to find out how many passes your company receives: Diamond Platinum Gold Silver Bronze Newcomers Full 6 4 3 2 2 0 ConferenceThese passes give you full access to both the exhibit area and the conference sessions for Predictive AnalyticsWorld. You will be able to purchase additional 2 Day Summit Passes for a special price of $1,265.00, [Super EarlyBird Price $1,490.00, Early Bird Price $1,690.00, Regular Price $1,890.00, and Onsite Price $2,090.00], using thediscount code SPEXSP.NB: No need to register for a booth pass if you have a conference pass. VERY IMPORTANT: If your Sponsor Package includes a speaking slot, the speaker must be allocated one of the full conference passes.SOCIAL NETWORKING PASSESIn addition to the Full Conference Passes, sponsors are entitled to Social Networking Passes for their Booth Staff.The number of Social Networking Passes a company receives is determined by their sponsorship level. Pleasereview the following chart to find out how many passes your company receives: Diamond Platinum Gold Silver Bronze Newcomers Social 3 3 3 3 2 2 NetworkingSocial Networking Passes include not only access to the Exhibit Hall, but also morning and afternoon PAWKeynote sessions, lunches, the PAW evening reception and an Predictive Analytics World Bag. You will be ableto purchase additional Social Networking Passes for a special price of $75, which is 50% off of the regular price,using the discount code SPEXSP. Page 7
  10. 10. Sponsor RegistrationREGISTRATION 1. Go to this page: https://www.eiseverywhere.com/PAWNY11?categoryid=74678 2. Click on “New Registration” 3. Enter your email address 4. Promotional codes: a) if you are registering for Full Conference Passes, please enter the promotional code you were given, which ends with FC b) if you are registering for the Social Networking Passes, please enter the promotional code ending with SN [for additional passes over and above your allocation use the discount code SPEXSP] 5. Follow the rest of the instructionsPlease note the following guidelines with regard to badges:• Each individual sponsor attendee must pick-up his/her own badge.• Photo ID and Business ID (i.e. a business card) will be required to pick-up a badge or to register on-site.• Badges must be worn at all times.SPONSOR ON-SITE CHECK-IN / BADGE PICK-UPWHEN:8:00am – 5:00pm, Tuesday October 188:00am – 7:30pm, Wednesday October 198:00am – 4:00pm, Thursday October 20WHERE:Hilton New York1335 Avenue of the AmericasNew York, New York 10019Tel: (212) 586-7000Hilton New York Website / Map & Directions to the Hilton New YorkKEY LOCATIONS*Registration: Second Floor PromenadeExhibit Hall: Rhinelander Gallery on the Second FloorSession Tracks: Gramercy A & B and Murray Hill A on the Second Floor*All locations are subject to change without notice. Please consult the conference agenda on the webPAW Agenda Overview for up to date information. Page 8
  11. 11. Exhibitor InformationEXHIBIT HALL MOVE-INTuesday October 18 from 8:00am to 8:00pmALL sponsors MUST be set by Tuesday October 18 by 8:00pm.Note: Children under the age of 18 are not permitted in the Exhibit Hall during installation and dismantling.EXHIBIT HALL MOVE-OUTThursday October 20 from 4:30pm to 10:00pmDismantling of displays may begin once the hall has been cleared of all visitors on Thursday October 20and must be completed by 10:00pm. Please do not leave any rubbish behind after dismantling. Please do not dismantle your display prior to 4:00 pm.POST SHOW PAPERWORK & LABELSIMPORTANT TIP: Pack your valuable items first. Do not leave your tools, personal effects or valuablesunattended at any time during tear down.Exhibitors are responsible for making the proper arrangement for shipping event materials. Please refer to theFreeman Exhibitor Services Manual or access Freeman OnLine® to learn more about outbound shipments?ON-SITE TIP: Although Freeman is available to assist post-event, we recommend that you review your workorders and final Freeman invoices while on-site. It is easier to resolve any discrepancies with the on-site Freemanpersonnel versus waiting until you get back to the office. Bring a copy of your pre-event order forms and workrequests; this will assist you when researching any billing errors. Page 9
  12. 12. Sponsor Package DeliverablesSHOW GUIDE ENTRY Deadline September 23All Sponsors are entitled to have their company logo and a 150 word Company description posted onthe predictiveanalyticsworld.com website and in the Onsite show guide. We will use the same companydescription and logo for both unless a request is received by September 23. Company logo must besubmitted in a vector .EPS format that can be used for online and for printed materials. Submitcompany description & logo to sredlich@risingmedia.com. We will not automatically use any previouslogo’s or description unless we receive written permission.ADS IN SHOW GUIDE Deadline September 23 Opportunity Sponsor Level Finished Size Bleed Size Trim Non-bleed Ad Diamond & Full Page 4 colors 8 .375” x 10.875” 8.625” x 11.125” 8.375” x 10.875” 8.125” x 10.625” Platinum Half Page Vertical 4 colors Gold 3.625" x 9" n/a n/a 3.625" x 9" Half Page Horizontal 4 colors Gold 8.375" x 4.875" 8.625” x 5” 8.375” x 4.875” 7.375" x 4.5" Quarter Page Island 4 colors Silver 3.625" x 4.875" n/a n/a 3.625" x 4.875" Quarter Page Strip 4 colors Silver 7.375" x 2.25" n/a n/a 7.375" x 2.25"AD SPECIFICATIONS For all ads that bleed, keep type .25” from Trim Resolution and Color: 300 DPI, CMYK, no PMS colors or RGB Artwork Preferred file format: .tif or .eps vector with fonts outlined, saved as v. CS3 Acceptable file format: .jpg files and Quark 5-7 files collected for output Layout should be portrait orientation Please email low-res PDF proof to sredlich@risingmedia.com for approval Once the ad has been approved please send the file to Matthew Kornhaas mkornhaas@gmail.com For files 10MB and over, please use transfer services such as yousendit.com or similar Predictive Analytics World is not liable for color inaccuracies. Page 10
  13. 13. Sponsor Package DeliverablesPRESENTATIONS Deadline September 23Diamond, Platinum & Gold SponsorsYour sponsorship level allows you the ability to make a presentation to the entire audience. The lengthof the presentation varies and is based on your sponsor level.Sponsor Level Presentation LengthDiamond: 20 MinutesPlatinum: 10 MinutesGold: 5 MinutesThrough this opportunity we will publish your presentation information pre-event via the Conferencewebsite and on-site in the Show Guide. We would appreciate receiving this information as soon aspossible, to allow us to begin promoting your session on-line as early as possible.To have your presentation included in printed materials please submit the following tosredlich@risingmedia.com no later than September 23: a. Presentation Title b. Speaker’s Name c. Speaker’s Company Name (if different) d. Speaker’s Title e. Speaker’s Biography (maximum 250 words) f. Speaker’s Photo (web version) g. 150 word presentation descriptionElevator PitchEach sponsor has two minutes to convince the audience why they should stop by your booth – slides arepermitted but must be submitted in advance so they can be slotted into the sequence (there is no timeallowed for switching laptops/plugging in memory sticks). Presentations and the following informationmust be submitted to sredlich@risingmedia.com no later than September 23: a. Speakers Name b. Speakers Email c. Will Speaker be using a presentation? Page 11
  14. 14. Sponsor Package DeliverablesCHAIR DROP IN SESSION Deadline September 23Please send 650 pieces.Diamond, Platinum, Gold & Silver SponsorsChair drop must be a tchotchke and not a promotional piece. The Chair Drops must be sent to theFreeman Warehouse by September 23 and we must receive the following in order for us to guaranteethat your item will be placed in the conference session. Submit tracking information tosredlich@risingmedia.com: a. A description of the item b. Carrier Number c. Tracking Number d. Number of BoxesThe Freeman Warehouse address is below: SHOW MANAGEMENT- CHAIR DROP Data Driven Business Week 2011 featuring Predictive Analytics World C/O Freeman 909 Newark Turnpike Kearny, NJ 07032If your company decides not to take advantage of the chair drop we must receive notification in writingby September 23.ATTENDEE LISTThe PAW Pre-Event and Post-Event Attendee list will no longer be provided.LEAD RETRIEVAL Deadline September 30Lead Retrieval has been automatically been added to every sponsorship for an additional $200 fee, unless youhave opted out of this on your sponsorship contract. If you would like to opt-in of the automatic Lead Retrievalcharge, submit your request in writing to sredlich@risingmedia.com no later than September 30.Lead Retrieval Systems will be made available for pick up on Tuesday October 18 from 8:00am to 8:00pm atRegistration and must be returned to the Registration by 5:30pm on Thursday October 20. Page 12
  15. 15. Venue InformationHOTEL Deadline September 16Hilton New York1335 Avenue of the AmericasNew York, New York 10019Tel: (212) 586-7000Hilton New York Website / Map & Directions to the Hilton New YorkThere are a limited number of rooms available at the conference rate of $369 per night plus tax. You can bookyour hotel reservation by going to: Book Your Hotel.Hotel Room Block Cut-off Date is September 16, 2011. Book your hotel reservation here: Book Your Hotel NowTRANSPORTATIONAirport InformationLa Guardia Airport (LGA) [Travel Distance: Approx. 8.0 miles]John F. Kennedy International Airport (JFK) [Travel Distance: Approx. 17.0 miles]Newark International Airport (EWR) [Travel Distance: Approx. 15.0 miles]Airport ShuttleThe Hilton New York does not provide complimentary shuttle service. There is a Special Conference TransferRate available through SuperShuttle. You can book directly with them using this link: Airport Transfers Online.On the Welcome page, fill in the ‘Book a Ride’ details on the left. Enter “BTCMJ” in the Group/Discount code boxand following the instructiojn listed on the site.Upon arrival into any New York City Airport, claim your luggage, locate the courtesy phone next to GroundTransportation Desk. Connect with “SuperShuttle” dispatch, identify yourself and give them your confirmationnumber.Taxi ServiceTaxis to and from John F. Kennedy International Airport (JFK), LaGuardia Airport (LGA) and Newark InternationalAirport (EWR) will cost between $45 and $65 USD, depending on which airport you use.ParkingThere is parking available for $51 USD for up to 24 hours. Page 13
  16. 16. Shipments & DeliverablesGENERAL SERVICES CONTRACTORBooth MaterialFreeman will begin accepting freight to the warehouse starting on September 9 and will accept freights untilOctober 4. Direct shipments to the Hilton Package Room will be turned away if received prior to October 18. Exhibiting Company Name / Booth # _____ Data Driven Business Week 2011 featuring Predictive Analytics World C/O Freeman 909 Newark Turnpike Kearny, NJ 07032Freeman is the official general services contractor for Predictive Analytics World.Freeman will provide you with information and guide you through the pre-show procedures and forms, shippingand delivery and on-site move-in and move-out.For more information, please refer to the Exhibitor Services Manual from Freeman or you can use FreemanOnLine® to order all Freeman Services, view the exhibitor schedule, or print order forms. All Order Forms can be accessed by clicking on the following link: www.myfreemanonline.comTo place online orders you will be required to enter your unique Login ID and Password. If this is your first timeusing Freeman OnLine®, click on the “Login” link in the top right corner to create a new account.NOTE: Material arriving after October 11 will be received at the warehouse with an additional after-deadline charge. Freeman will receive shipments at the exhibit facility NO EARLIER than Tuesday, October 18.Direct Shipping to the Hilton Package RoomRefer to page 28 for details and applicable fees or contact the Hilton Package Room directly at (212) 586-7000ext. 5284. Boxes should be labeled the following: [Name] (of person who will be on-site) Data Driven Business Week – Predictive Analytics World – BOOTH #______ C/O Hilton New York 1335 Avenue of the Americas New York, New York 10019 ATTN: Package Room Page 14
  17. 17. Standard Display PackageEach booth is constructed from pipe and drape. The booth includes 8’ high black back drape and 3’ high blackside dividers.Diamond Sponsors will receive a 20’x20’ booth space which includes four 6’ black draped tables, eight opal sidechairs, four wastebaskets and daily trash removal.Platinum & Gold Sponsors will receive a 10’x20’ booth space which includes two 6’ black draped tables, fouropal side chairs, two wastebaskets, a 7”x44” one-line identification sign and daily trash removal.Silver & Bronze Sponsors will receive an 10’x10’ booth space which includes one 6’ black draped table, twochairs and a wastebasket, a 7”x44” one-line identification sign and daily trash removal.Newcomers Pavilion Sponsors will receive one Pod unit, two chairs, a wastebasket, one lockable cupboard, onefree standing literature rack, electricity and wireless internet connection.Please refer to the Freeman Exhibitor Services Manual or access Freeman OnLine® to learn more about orderingadditional furnishings for your booth. Booth packages do not include hard-wired internet.Electrical, Internet, telephone services and additional services can be arranged directly through the approvevendors listed in this manual and on www.myfreemanonline.com. Questions? Contact Stephanie Redlich at +1 (604) 484-9280 or at sredlich@rsingmedia.com Page 15
  18. 18. Exhibitor Rules & RegulationsRules & Regulations for DisplayParticipating Company agrees to abide by all rules and regulations governing the Conference, which arepromulgated by Show Management.Rules and regulations have proven effective in administering expositions and promoting continuity in exhibitdesign and set up. It is the intent of Show Management that a professional atmosphere for the attendees and aviable marketplace for the exhibitors exist.The Rules and Regulations for Display that govern Predictive Analytics World are those developed by theInternational Association for Exhibition and Events (IAEE).Hilton New York Union Regulations Exhibitors may install and dismantle their own exhibit and lay their own carpet in their own exhibit area as long as the booth size is 100 sq. ft. (10x10) or less and the following conditions are met: a) The set-up can be reasonably accomplished in 1/2 hour or less; b) No tools are used in the assembly or dismantle; c) Individuals performing the work must be full time employees of the exhibiting company and carry identification to verify this fact. Exhibitors are allowed to unpack and repack their own products (if in cartons, not crates) and are allowed to do technical work on their machines, such as balancing, programming, cleaning of machines, etc. Exhibitors may "hand carry" for use nothing larger than a two wheel baggage cart (rubber or plastic wheels only) to move their items. Exhibitors may move a “pop-up” display (equal or less than 10’ in length) capable of being carried by hand by one person. The individuals moving the items must be full time employees of the exhibiting company and must carry identification to verify this fact.We hope the above will help you. If you are in doubt, do not wait until you get to the show to ask questions. Callthe Show Manager or Freeman beforehand.AnimalsThe use of animals as part of an exhibit display or promotion is not permitted.BalloonsThe use of balloons as part of an exhibit display or promotion is not permitted.Care of PremisesShow Management encourages exhibitors to leave the facility in the same condition that they found it. Pleaseremember no part of an exhibit, signs or other materials may be posted, nailed, taped or otherwise affixed towalls, doors or floor surfaces in a way that will mar or deface the premises. Exhibitors will be responsible for anydamage to facility. Please inform your personnel and Exhibitor Appointed Contractor of this policy.Exhibit Floor CoveringThe Exhibit hall is carpeted, however exhibitors can use their own floor covering. Page 16
  19. 19. Exhibitor Rules & RegulationsFloor plan, Revisions & RelocationShow Management retains the exclusive right to organize and revise the exhibit hall floor plan and/or moveParticipating Company to another location, as Show Management deems necessary.Lighting PresentationsFlashing-chaser lights are NOT PERMITTED in hanging or tower signs.Receptions/PublicityParticipating Company may not host or sponsor any activity prior to, during, or after the Conference, including,but not limited to, receptions, seminars, symposiums, and press receptions, whether such activities are held atthe Conference Site or elsewhere, unless such activity is pursuant to a sponsorship agreement with ShowManagement.SecuritySecurity will be posted; however, Show Management is not responsible for lost, stolen, or broken items. Pleasetake laptops, hand-held computers and other items of value to your guestrooms.Sound PresentationsSound systems or public address systems are not permitted in the exhibit hall.StaffingIt is mandatory that your location on the exhibit floor be staffed during all open hours, and at least one half-hourbefore opening. Wednesday 9:30am – 7:30pm and Thursday 9:30am – 4:30pm. Exhibit hall opens at 10:00 ameach day.StorageBoxes may not be stored in the exhibit space and will need to be removed along with your exhibit crates at theend of Move-in and will be returned during move-out. Contact Freeman on-site to get Empty Stickers place onall of your items you would like returned.Any items removed from the show floor are subject to a labor and storage fee. These items will not be returneduntil the end of the event.SubleasingParticipating Company may not sublease all or any part of its booth space, or demonstrate, offer for sale, oradvertise articles not manufactured or sold by the Participating Company, except where such articles arenecessary for the proper operation of Participating Company’s display, in which case the identification of theother party shall be limited to the manufacturer’s normal nameplate. Participating Company may not permitnon-participating company representatives to operate from the booth.Use of ExhibitsAll demonstrations or other promotional activities must take place within your exhibit space. Sufficient spacemust be provided within the exhibit for the comfort and safety of persons watching demonstrations and otheractivities. Page 17
  20. 20. Exhibitor Rules & RegulationsNo combustible materials, merchandise or signs shall be attached to, hung from, or draped over displays, orattached to table skirting facing aisles, unless flame proofed.It is the sponsor’s responsibility to ensure proper exhibit display construction. All fabric, carpet, and plasticexhibit material must be fire retardant.No promotional materials may be distributed to attendees outside of your exhibit space. Participating Companymay not affix or distribute brochures or promotional material of any kind pertaining to its products and/orservices in hotel rooms, common meeting areas or public areas of the venue. Any violation of this regulation willresult in a cleaning fee charged by the venue and will be passed onto the violating sponsor for the removal ofthis material. Any matter not specifically covered by the preceding rules shall be subject solely to the decision of Show Management. Show Management at any time may amend or add rules, and all amendments and additions made shall be binding on the Participating Company. Page 18
  21. 21. Exhibitor Display SpecificationsIsland Exhibit Exhibits with one or more display levels in four or more standard units with aisles on all four sides and is larger than 400 square feet. Because an island booth is automatically separated by the width of an aisle from all neighboring exhibits, full use of the floor plan is permitted. Signs and Structures cannot exceed 8 in height as the Exhibit Hall ceiling height is 9. There is no 8-foot draping provided for island booths and it is required that all walls must be finished on both sides so as not to be unsightly to attendees and neighboring exhibitors. If show management finds any walls that are unfinished or unsightly in your contracted exhibit space, then the exhibitor will be required to pay any additional expenses to finish the wall and/or will be automatically charged for exhibit drape to cover the unfinished/unsightly wall. Walls may be installed in any portion of the booth; however 30% of the perimeter must be left open. If you have any type of interactive display, you must have a 3-foot clearance from the aisle(s), to allow for crowds. Please note: For every 50 feet of continuous wall space, there must be an accessible exit. Page 19
  22. 22. Exhibitor Display SpecificationsTowers A tower is a freestanding exhibit component separate from the main exhibit fixture. The height restriction is the same as that which applies to the type of exhibit space contracted. Signs and Structures cannot exceed 8 in height as the Exhibit Hall ceiling height is 9. Structural Integrity/Engineer Certification Booth structures cannot exceed 8 in height. Two storey exhibits, regardless of occupancy or not, will require engineering certification verifying the structural integrity of the exhibit. Acceptable certification is a certified structural engineer’s stamp or seal directly on the exhibit blueprints. This certification must be at show site and available to Show Management, upon request. Please contact Hilton New York for local building codes that regulate temporary structures. Page 20
  23. 23. Exhibitor Display SpecificationsLinear Booth Linear booths have only one side exposed to an aisle and are usually arranged in a straight line. Linear booths are 10 feet (10) wide and 10 feet (10) deep or 20 feet (20) wide by 10feet (10) deep with a back wall height limitation of 8 feet (8) which includes all fixtures and signs. The maximum height of 8 feet (8) is allowed only in the rear half of the booth space, with a 4-foot (4) height restriction imposed on all materials in the remaining 5 foot space forward to the aisle. This is to ensure that the sightlines of neighboring exhibits are not obstructed. Please refer the diagram on the following page. No hanging signs are permitted in linear booths. Important Space dimensions shown on floor plan are from the centerline of booth equipment, such as side rails and/or back drape. Exhibit structures must be constructed to allow sufficient tolerance and for utility service at the rear of the booth.Corner BoothA Corner Booth is a Linear Booth exposed to aisles on two sides. All other rules and regulations for Linear Boothsapply. Page 21
  24. 24. Exhibitor Display SpecificationsPerimeter Booth A perimeter booth is a linear booth that backs to a wall of the exhibit facility rather than another exhibit. Perimeter booths are 10 feet (10) wide and ten feet (10) deep or twenty feet (20) wide by ten feet (10) deep with a back wall height limitation of eight feet (8) which includes all fixtures and signs. The maximum height of eight feet (8) is allowed only in the rear half of the booth space, with a 4-foot (4) height restriction imposed on all materials in the remaining 5 feet s forward to the aisle. This is to ensure that the sightlines of neighboring exhibits are not obstructed. Please refer the diagram on the following page. Important Space dimensions shown on floor plan are from the centerline of booth equipment, such as side rails and/or back drape. Exhibit structures must be constructed to allow sufficient tolerance and for utility service at the rear of the booth.Hanging Signs Hanging signs are not permitted. Page 22
  25. 25. Independent Contractors Form Deadline October 4 Fax Form to (928) 244-1477Sponsors who plan to use an outside exhibit display company for the installation and dismantling of theirdisplays, must complete and return this form.Show Management will provide the independent exhibit display company with guidelines and requirements inorder to obtain access into the exhibit halls.PROOF OF INSURANCE IS MANDATORY BEFORE ACCESS TO HALLS IS ALLOWED.NO INDEPENDENT EXHIBIT DISPLAY COMPANY WILL BE ALLOWED ACCESS TO SHOW HALLS WITHOUT PRIORWRITTEN APPROVAL. Exhibit Display Company_______________________________________________________________ Contact Name _______________________________________________________________________ Phone Number _________________________ Fax Number_________________________ Email_____________________________________________________ Address_____________________________________________________________________________d City ___________________________ State__________ Postal/Zip Code____________________ Hired By:____________________________________________________________________________ Name of Exhibiting Company____________________________________________________________ Name_______________________________________________________________________________ Page 23
  26. 26. Hilton Electrical & Cable Services Form Page 24
  27. 27. Hilton Electrical & Cable Services Form Page 25
  28. 28. Hilton Package Room ShippingExhibitorsIf shipping boxes to the Hotel Package Room: Exhibitors should ship wooden crates to the designated Drayage Company who will deliver them to the booth. Please be advised the Hotel package Room will not accept or store crates. The Package Room Management reserves the right to NOT accept boxes which are damaged during shipping, unsafe, or too large.Package Room Shipping & Receiving Processing FeesBoxes up to 15 lbs. $4Boxes up to 30 lbs. $6Boxes up to 50 lbs. $12Boxes up to 75 lbs. $18Boxes up to 99 lbs. $25Boxes 100 lbs. PLUS $25 ($0.20/lb over 100 lbs.)Display Cases $35All Pallets additional $60 (per pallet)Note: Storage fees are based on quantity and size of parcel.Package Room Address1335 Avenue of The AmericasNew York, New York 10019(212) 586-7000 Ext. 5284Located on the 2ND FloorPackage Room General InformationPlease contact the Hotel Package Room for information on shipping items via UPS, FedEx, Etc. We provide pick-up and transfer of materials to any internal areas of the hotel. In addition, the Business Center services include:packaging, boxing, taping, and securing your items for shipment. You may direct your charges to your Guest Bill,Major Credit Card, or Cash.Hours of OperationMonday to Saturday 7:00am-8:00pmSunday 8:00am-6:00pmNote: Hours may vary depending on Hotel Convention Business. Page 26
  29. 29. Hilton Package Room ShippingShippingHave boxes from all sources uniformly addressed. Suggested format: [Name] (of person who will be on-site) Data Driven Business Week featuring Predictive Analytics World – BOOTH #______ C/O Hilton New York 1335 Avenue of the Americas New York, New York 10019 ATTN: Package RoomShipping Tips Exhibitors –See exhibitor section. Parcels are accepted 3 days prior to arrival. Number each box and know its contents. This helps when a specific box needs to be located immediately. (i.e. 1 of 2; 2 of 2) If there is more than one on-site location, label the boxes with their specific delivery location and time. Provide written advance notice to the Meetings & Conventions or Catering Manager. Be specific with regard to: a. The # of boxes shipped. b. Where they were shipped from. c. When they will arrive. d. Where the boxes should be delivered upon arrival. e. The size, weight, and relative condition of the boxes. f. Any other information that will assist the Package Room to facilitate delivery in-house. Page 27
  30. 30. Exhibit Booth Telecommunications Request Form 2011 Fax Back to 212-261-5877 or Email to NYCNH-Telecom@Hilton.com. For Questions, call 212-261-5755 Exhibit Booth Form DoFull Name of Event: DDBW - Predictive Analytics World Company Name: not use for Meeting RoomsCustomer Contact: Phone: Fax:Email:Address: City: State: Zip:Booth Number 2Installation Day: Dbl Click & Arrow Down *Note Weekend installation labor charges in grid below Disconnection Day: 0Installation Date: There will be a 25% surcharge on same day orders. Disconnection Date: 1 Time: Dbl Click & Arrow Down *Note Off Hours installation labor charges in grid below Time: 1 MEETING ROOM HIGH SPEED INTERNET SERVICES# OF DEVICES/PCS # OF DEVICES/PCS TOTAL Internet Connections (Per Room) Wired High Speed Internet Connection - First Device (PC) in the room - Shared DS3 Connection $ 875.00 ………… $ - Each Additional Device (PC) in the room - Shared DS3 Connection $ 400.00 Static IP Address (included in Enhanced and Premium Wired Internet Below) $ 100.00 $ - Enhanced Wired High Speed Internet Connection - First Device (PC) in the room - 3MB Private VLAN $ 1,375.00 ………… $ - Enhanced Wired - Each Additional Device (PC) in the room - - 3MB Private VLAN $ 675.00 Premium Wired High Speed Internet Connection - First Device (PC) in the room - 6MB Private VLAN $ 1,675.00 ………… $ - Premium Wired - Each Additional Device (PC) in the room - 6MB Private VLAN $ 975.00 Wireless Internet - Exhibit Booth -- Please Indicate Number of Users (below) Varies Number of Users (Users are unique devices over duration of event, not concurrent users at any one time) $ - Number of Days Rate is $100 per wireless device per day with open Exhibit Hall hours Exhibit Hall setup days are provided free of charge Fee to Extend Third Party Circuit (Fiber, T1, ISDN, POTS, etc) from Hotel Main Phone Closet (D-MARK) to your booth $ 1,675.00 ………… $ - This is a line you order from the telephone company and pay installation and first month service direct to phone company ISDN - Hotel supplied ISDN line (save phone company costs by renting ISDN direct from hotel) $ 1,975.00 ………… $ - DSL - Hotel supplied DSL Line (save phone company costs by renting DSL direct from hotel) $ 1,975.00 ………… $ - Telephone (All phone lines are PLUS cost of calls-see below) Telephone Line (Line Only - No Device) (Note: if you install a credit card machine or other device, it will need to dial "9" to get out) $ 325.00 ………… $ - Telephone Line with Single Line Phone Set (includes cost of telephone line) $ 395.00 ………… $ - Voicemail or Hunt (Rollover) features per line $ 100.00 ………… $ - Telephone Line with /Two Line Phone Set, includes voicemail, message waiting light and hunt on first line (includes cost of line) $ 475.00 ………… $ - Telephone Line with Deluxe Six Line Digital Set, includes voicemail, message waiting light, hunt on first line (includes cost of line) $ 600.00 ………… $ - Telephone Line with Polycom Speaker Phone (includes cost of telephone line) $ 595.00 ………… $ - Additional Microphones for Polycom Speaker Phone (Extend the reach of your Polycom) $ 100.00 ………… $ - Conference Dial-In Number to Host Audio Conference (does not include line or phone) $ 100.00 ………… $ -See Grid Labor Additional Labor Rate for Installations prior to 8:00 am or after 3:00 pm, Applies every day. See grid below. See Grid ………… $ - Additional Rates also apply Saturdays, Sundays and Holidays between 8:00 am – 3:00 pmComments (please attach a diagram of phone and internet placement in your room) Sub Total $ - (No tax on Internet) Tax (8.875%) ………… $ - TOTAL CHARGES ………… $ - . Labor Rate Grid Mon Tue Wed Thu Fri Sat Sun Each “Device/PC” refers to each device with an 12:00 AM - 4:00 AM $ 2,400 $ 1,200 $ 1,200 $ 1,200 $ 1,200 $ 1,200 $ 2,400 IP address, including but not limited to 5:00 AM $ 450 $ 450 $ 450 $ 450 $ 450 $ 1,650 $ 1,650 computers, hubs, switches, routers, printers, 6:00 AM $ 300 $ 300 $ 300 $ 300 $ 300 $ 1,500 $ 1,500 and PDA’s. Hotel technicians must provide and 7:00 AM $ 300 $ 300 $ 300 $ 300 $ 300 $ 1,500 $ 1,500 install all network cabling drops to devices on the network 8:00 AM - 3:00 PM No labor Charge No labor Charge No labor Charge No labor Charge No labor Charge No labor Charge No labor Charge If you would like to discuss pricing for 4:00 PM $ 300 $ 300 $ 300 $ 300 $ 300 $ 1,500 $ 1,500 doing your own networking on our drop, please 5:00 PM $ 300 $ 300 $ 300 $ 300 $ 300 $ 1,500 $ 1,500 call us. 6:00 PM $ 450 $ 450 $ 450 $ 450 $ 450 $ 1,650 $ 1,650 7:00 PM $ 600 $ 600 $ 600 $ 600 $ 600 $ 1,800 $ 1,800 Note on Tax: There is no tax on Wired or 8:00 PM $ 750 $ 750 $ 750 $ 750 $ 750 $ 1,950 $ 1,950 Wireless Internet. Tax applies to Telephone and 9:00 PM $ 900 $ 900 $ 900 $ 900 $ 900 $ 2,100 $ 2,100 Labor Charges only. 10:00 PM $ 1,050 $ 1,050 $ 1,050 $ 1,050 $ 1,050 $ 2,250 $ 2,250 11:00 PM $ 1,200 $ 1,200 $ 1,200 $ 1,200 $ 1,200 $ 2,400 $ 2,400PAYMENT: Please provide credit card information below. If prepayment is enclosed, a credit card is still required for telephone line orders. The credit card covers the cost of any outgoing phone calls. Card Member Name: Major Credit Card Name: Card Number: Expiration Date: Master Account:I agree to be responsible for all usage charges made in connection with local and long distance service.Authorized Signature: Date:┼Local and Long Distance ChargesLocal and long distance usage charges per line will be billed separately to the credit card of your choice as completed below. All LD telephone calls are charged at the AT&T operator dial business day rate plus 35%. A local call is $2.00 and an800/877/855/866 call is $2.00 in addition to $0.10 per minute after 60 minutes. Applies to all local, 800/888, calling card, credit card, collect, third party calls and calls made through other common carriers(950/10xx).

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