IP network stewardship with Huawei

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IP network stewardship with Huawei

  1. 1. For the telecom industry, network transformation is not a singular event but a constant process, but it can be made easier through refinement and collaboration with the right partners.HOW TO OPERATE 29
  2. 2. 30 IP network stewardship with Huawei33 ODN O&M: Manageable and easy36 China Unicom Shanghai: Devising strategies to bear the futureIP network stewardship with Huawei By Ayush SharmaI n any business, ne w technologies are The second is a tech upgrade put into place without ideally meant to reduce costs, but this proper consideration of how to make money off of logic is on the verge of breaking down in it; a premature LTE launch would be an example the telecommunications field. The fancy here, seeing as the issues of terminal compatibilitysmartphones that carriers subsidize are now (TDD/FDD), roaming, and battery life have yet todrowning their own networks in a deluge of data. be resolved. The third hindrance is basically timing. LTE rollouts will soon put carriers back above Figuring out the time to launch a product or servicewater, if they haven’t already, but these victories that best capitalizes on consumer buzz can be a realmay be short-lived. More infrastructure will be crapshoot, while waiting for your next doodad to beneeded, and it cannot be paid for through the perfected can be equally risky. Think about Windowsmere piping of 1’s and 0’s. Services are needed, and Phone if you need a reminder. The critics have largelysome of the ones now offered are real dazzlers; but hailed it as the greatest thing since sliced bread, butif their rollout is not smooth and timely, they may it has elicited yawns from American carriers andnever turn a profit. industry pundits, who view the mobile OS game strictly as a two-horse race. A more telco-oriented gamble might be Sprint’sFacing hindrances seemingly belated decision to get into the iPhone game late last year, a move which prompted investors The launches of certain services such as high- to grab their torches & pitchforks. However, iPhonespeed broadband and IPTV have often furnished 4S sales since then have proven very robust, and timea lackluster experience involving intermittent will tell if the operator comes out ahead with thisservice, ineffective maintenance, and overall gambit.mediocrity. When this occurs, these services can To keep these issues at bay, a telco needs fourfall into a sort of no-man’s land that is hard to things, before an offering is launched – technology,escape from as upgrade investments are hard to capacity, competence, and execution. That’s wherejustify in the face of an apathetic public. Huawei comes in. To cater to operators’ business An operator may face three types of hindrances to and technical needs, and address the aforementionedthe monetization of their latest & greatest products challenges, Huawei has developed a comprehensiveand services. The first is basically a poor quality of professional services suite that spans a typical projectexperience (QoE) stemming from technological lifecycle. Fig. 1 illustrates the eight phases involvedineptitude prior to and during launch; the many – consultation, planning, design, implementation,issues relating to IPTV often fall under this rubric. operation, optimization, innovation, and expansion. 30
  3. 3. How to Operate IP network stewardship with Huawei Advisory A new network is merely an expensive ult Cons Pla n bauble if it does not improve the and Transitional Design bottom line. Huawei will draw up a Exp Managed Huawei professional Innovate plan that specifies key benefits that services ent lem the number crunchers will love, Op Imp tim ize ate Oper in terms of your current user base, new revenue streams, and ROI. Subscription Figure 1 Huawei professional services How it works into action. A governance model is also implemented for various organizations and external entities. Current network auditing – Today’s networks Huawei’s business solutions draw on the are constantly in flux; in spite of stringent in- industry experiences of the last two decades, house regulations designed to ensure consistency, particularly in the field of IP transformation. architecture that is homogeneous and anomaly-free is extremely rare. An independent audit that determines Consultation & Planning phases these inconsistencies is created, which will form the (Advisory services) basis for network standardization, which will, in turn, form the basis for benchmarking. This audit also aides Huawei adapts its methods to meet customer the process of network simulation and helps mitigate needs, not vice versa. Huawei will draw on the the effects of any catastrophic failure later on. operator’s own experiences with what works, Business planning – A new network is merely and combine this with a SWOT analysis of their an expensive bauble if it does not improve the current planning, execution, and management bottom line. Huawei will draw up a plan that techniques, to jointly create a transformation plan specifies key benefits that the number crunchers best suited to the customer’s place in the ecosystem. will love, in terms of your current user base, new High-level transformational planning – revenue streams, and ROI. A high-level transformation program is created that will function as a blueprint for a common Design and Implementation phases understanding between the different stakeholders (operator & vendor). Fig. 2 illustrates a typical IP- Architectural assessment – Huawei will employ a based transformation program plan developed by collaborative model between vendors and other third Huawei’s professional services team. parties that will better enable the review and evaluation Establishment of a joint program management of the architectural roadmap, existing network designs, office – It can be very difficult to adapt the latest network component details, applications & services technologies to suit the business needs of a particular (current & future), and how they relate to the technical carrier. A joint project management office (PMO) objectives. This helps ensure consensus concerning the is created to assure that vision and strategy translate architectural state of and identifies gaps in the current31 JAN 2012 . ISSUE 64
  4. 4. Huawei Communicate • Network baseline & blueprint creation • Gap analysis • Operational planning • Engage vendors & third parties • Educational section organization • Business planning • Resource identification & delegation for project team • Network performance measurement • Service & network profiling • Technical strategy & solution architecture • Work with vendors to meet • Launch planning development expectations for architecture, • Ecosystem establishment • Migration plan & implementation plan development service & network • Design & migration validation • Live migration of pilot sites • Monitoring of KPIs, KQIs, and user experience Phase 1: Phase 2: Phase 3: Business & technical planning Validation & implementation Operation & optimization Figure 2 IP transformation planningnetwork design. uses intelligent mechanisms [migration (initially) Test-driving the anticipated network – and routing (later) plans] and automation toolsNetwork simulation is resource intensive and to churn out large-scale configuration files thattime consuming. Therefore, validation procedures accelerate the migration process and eliminateshould be broken up into modules (functionality, typical manual errors. Proactive O&M is extremelyperformance, security, scale, etc.) and implemented important for an integrated network as it ensuresusing third-party tools or the vendor’s lab; this QoE integrity, which is why Huawei employshelps preserve architectural simplicity. If this option various tools that visualize the network and serviceproves unattractive, a section of the operator’s states.own network can be used as the wind tunnel; this Network optimization – The dynamismrequires more methodical planning & stricter of modern networking renders optimizationcontrols, but it yields more valid results. a constant struggle. Software updates, service Knowledge transfer planning and “go-to- launches, and network expansion are always beingmarket” initiatives – Those who design networks implemented, which warrants perpetual finetypically do not manage or operate them, which tuning. Huawei helps identify traffic optimizationmakes gap analysis (of specific technology paths so that bottlenecks are removed, processingtransformations) and subsequent development of overhead is minimized, failure detection isa knowledge transfer plan all the more important improved, and single-point failures are eliminatedas it must include the technology basics, product from network operation.training, hands-on training (if relevant) and Today’s networks are very complex and involvedemonstration. In parallel, the product team must multiple technologies, protocols, and services.have a thorough understanding of its new toy as No vendor can offer a “one-size-fits-all” piece ofits features must be slick and seamless by the time hardware that resolves all issues throughout themarketing and pilot trials ramp up. network lifecycle. A partner is needed who can work with an operator at each stage to make sureOperation and Optimization phases that all the little pieces fit together to form the expected picture; Huawei is that partner. Migration & pilot network evaluation –Huawei plans each site carefully and accurately, and Editor: Cao Zhihui caozhihui@huawei.com JAN 2012 . ISSUE 64 32

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