We are a community-based online classifiedsinitiative bringing safety, reliability, andconvenience to your neighborhood.
AGENDA• The DropShop Team• Problem• Opportunity• Industry & Market Analysis• Service• Comparative Advantage• Value Proposi...
THE DROPSHOP TEAMFINANCE & LOGISTICS COORDINATORSAnn ChunharakchoteVictoria FerreraCONSUMER RELATIONS & OUTREACHClaire Lef...
PROBLEMVideo
PROBLEM
MESSY &COMPLICATED!
WHAT WE OFFER1. Online ClassifiedsSellers post items. Buyersview & purchase items viaPaypal.2. The StorefrontSellers drop ...
CLEAN, EASY & SIMPLE!
22%30%32%49%0%10%20%30%40%50%60%2005 2006 2007 2009Use of online classified ads sites double05-09% of online adults to use...
INDUSTRY TRENDSAGEDEMOGRAPHICTRANSITIONFROM PRINTTO ONLINEONLINEPURCHASECONVENIENCE
MARKET ANALYSISNon-movers29%Relocaters71%20-34 year olds who relocate: 2010-2011
CHANGES IN USAGE OF ONLINE CLASSIFIEDS,2007-2010 BY GENERATION
MILLENIALS’ TRAITSSAVVYCONVENIENCELOVINGCOMMUNITYORIENTED
COMPARATIVE ADVANTAGECraigslist Ebay Etsy ThriftShopAmazon LocalCLSFDSSchoolCLSFDS(Tuftslife)TheDropShopWebsite ✓ ✓ ✓ ✓ ✓ ...
VALUE PROPOSITIONCONVENIENCERELIABILITYSAFETY
MARKETING STRATEGY24%4%18%14%5%29%6%Advertisments on the MBTAPost CardsKangaroo SuitT-shirtsBagsCampus NewspapersOnline Ba...
MARKETING STRATEGYCOLLEGESTUDENTS &YOUNGPROFESSIONALS•YouTube Commercials•Online Banner Ads•Campus Newspapers•T-shirts/ Ba...
MARKETING STRATEGY
MARKETING STRATEGYENTREPRENEURS•MBTA Advertisements•Online Banner Ads•Direct Mail
MARKETING STRATEGY
FINANCIALS$0.00$500,000.00$1,000,000.00$1,500,000.00$2,000,000.00$2,500,000.00Y1 Y2 Y3 Y4 Y5RevenueTotal ExpensesRevenue a...
FINANCIALS0102030405060Y1 Y2 Y3 Y4 Y5Profit Margin (in %)Profit Margin (in %)
POTENTIAL RISKSCONTINGENCY PLANMARKETRISKSCONSUMERANDPRODUCTRISKSREPLICABILITYCREATIVEMARKETINGINSURANCEANDDISCLAIMERTRADE...
DISTRIBUTION OF FUNDS
The DropShop 1
Upcoming SlideShare
Loading in …5
×

The DropShop 1

129 views
98 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
129
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Craigslist – 7 web pages, 16-step process AT BEST, about 1 min 30 secondsEbay- AT BEST, 2 minutes, 7 webpages, 10-step process at BEST, but less straight-forward
  • 2 pages, 5 steps
  • The DropShop 1

    1. 1. We are a community-based online classifiedsinitiative bringing safety, reliability, andconvenience to your neighborhood.
    2. 2. AGENDA• The DropShop Team• Problem• Opportunity• Industry & Market Analysis• Service• Comparative Advantage• Value Proposition• Marketing Strategy• Financials• Critical Risks
    3. 3. THE DROPSHOP TEAMFINANCE & LOGISTICS COORDINATORSAnn ChunharakchoteVictoria FerreraCONSUMER RELATIONS & OUTREACHClaire LefevreTECHNICAL ADVISORKeira TomMARKETING COORDINATORDenise AmisialEmma Raggio
    4. 4. PROBLEMVideo
    5. 5. PROBLEM
    6. 6. MESSY &COMPLICATED!
    7. 7. WHAT WE OFFER1. Online ClassifiedsSellers post items. Buyersview & purchase items viaPaypal.2. The StorefrontSellers drop off purchaseditems. Buyers pick up items.
    8. 8. CLEAN, EASY & SIMPLE!
    9. 9. 22%30%32%49%0%10%20%30%40%50%60%2005 2006 2007 2009Use of online classified ads sites double05-09% of online adults to useclassified ads websitesINDUSTRY ANALYSIS
    10. 10. INDUSTRY TRENDSAGEDEMOGRAPHICTRANSITIONFROM PRINTTO ONLINEONLINEPURCHASECONVENIENCE
    11. 11. MARKET ANALYSISNon-movers29%Relocaters71%20-34 year olds who relocate: 2010-2011
    12. 12. CHANGES IN USAGE OF ONLINE CLASSIFIEDS,2007-2010 BY GENERATION
    13. 13. MILLENIALS’ TRAITSSAVVYCONVENIENCELOVINGCOMMUNITYORIENTED
    14. 14. COMPARATIVE ADVANTAGECraigslist Ebay Etsy ThriftShopAmazon LocalCLSFDSSchoolCLSFDS(Tuftslife)TheDropShopWebsite ✓ ✓ ✓ ✓ ✓ ✓Storefront ✓ ✓Live CS ✓ ✓B/S Safety ✓ ✓ ✓ ✓ ✓Privacy ✓ ✓ ✓ ✓Pickup/Delivery✓ ✓SecurePayment✓ ✓ ✓ ✓High SellerProfit✓ ✓ ✓Easy & FreePosting✓ ✓
    15. 15. VALUE PROPOSITIONCONVENIENCERELIABILITYSAFETY
    16. 16. MARKETING STRATEGY24%4%18%14%5%29%6%Advertisments on the MBTAPost CardsKangaroo SuitT-shirtsBagsCampus NewspapersOnline Banner AdsGuerilla MarketingExpenses12%12%3%11%8%2%14%24%7%7%Year 5 Marketing MixDirect MailAdvertisments on theMBTAPost CardsT-shirtsBagsCampus NewspapersOnline Banner AdsYoutube commercialsGuerilla MarketingExpensesEntrepreneur adsonlineYear 1 Marketing Mix
    17. 17. MARKETING STRATEGYCOLLEGESTUDENTS &YOUNGPROFESSIONALS•YouTube Commercials•Online Banner Ads•Campus Newspapers•T-shirts/ Bag Giveaways•MBTA Advertisements•Post Card Take-aways•Guerilla Marketing•Mascot
    18. 18. MARKETING STRATEGY
    19. 19. MARKETING STRATEGYENTREPRENEURS•MBTA Advertisements•Online Banner Ads•Direct Mail
    20. 20. MARKETING STRATEGY
    21. 21. FINANCIALS$0.00$500,000.00$1,000,000.00$1,500,000.00$2,000,000.00$2,500,000.00Y1 Y2 Y3 Y4 Y5RevenueTotal ExpensesRevenue and Expenses
    22. 22. FINANCIALS0102030405060Y1 Y2 Y3 Y4 Y5Profit Margin (in %)Profit Margin (in %)
    23. 23. POTENTIAL RISKSCONTINGENCY PLANMARKETRISKSCONSUMERANDPRODUCTRISKSREPLICABILITYCREATIVEMARKETINGINSURANCEANDDISCLAIMERTRADEMARK
    24. 24. DISTRIBUTION OF FUNDS

    ×