University of Newcastle<br />UoN<br />
Short summary of the plagiarism event at Newcastle<br />UoN’s problem includes tainted reputation, punishment by state, me...
<ul><li>1998 - a partnership formed with the InstitutWira, a Malaysian private business school
Jan 2003 –Ian Firnsrealised the plagiarism and reported it
Late February – Ian Firns found out that
1) his comments were erased
2) 15 scripts remarked by RachidZaffane and were given top marks
MrFirns revealed an interview with Sunday
Culprits of cover up (Deputy Director  and Head of the Graduate school of business at UoN, Robert Rugimbana & Professor Pa...
27 Feb – Ian Firns brought up the matter again to UoN’s Vice Chancellor, Professor Roger Holmes</li></ul>Timeline – Jan to...
14 March – UoN appointed Professor David Lamond as an external investigator  - “ Did not exercise their responsibilities i...
August -  Mr Firns furious over results by Professor Lamond and UoN dismiss his allegations<br />Mr Firns lodged a complai...
Before ICAC investigation is revealed<br />Media, Channel Nine’s Sunday granted an intervewi with Roger Holmes after the s...
Minister of Education </li></li></ul><li>Professor Vice-Chancellor Roger Holmes at the University of Newcastle, Australia<...
<ul><li>What Roger Holmes did prior to Sunday’s interview
Request all expert lectuere involed to stay away from media
Convinced David Lamond to withdraw from interview
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Newcastle draft -Team 1_2010

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Managing Reputation and Risk - NewCastle

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  • Culprits of cover up (Deputy Director of the graduate school of business at Newcastle University, Robert Rugimbana – re-mark, approval by Head of the Graduate School of Business, Professor Paul Ryder)
  • Newcastle draft -Team 1_2010

    1. 1. University of Newcastle<br />UoN<br />
    2. 2. Short summary of the plagiarism event at Newcastle<br />UoN’s problem includes tainted reputation, punishment by state, media humiliation and revenue impacted<br />Holmes options?<br />Argenti Strategic Communication Framework Assessment<br />Post Mortem of Holmes’ actual interview<br />Agenda<br />
    3. 3. <ul><li>1998 - a partnership formed with the InstitutWira, a Malaysian private business school
    4. 4. Jan 2003 –Ian Firnsrealised the plagiarism and reported it
    5. 5. Late February – Ian Firns found out that
    6. 6. 1) his comments were erased
    7. 7. 2) 15 scripts remarked by RachidZaffane and were given top marks
    8. 8. MrFirns revealed an interview with Sunday
    9. 9. Culprits of cover up (Deputy Director and Head of the Graduate school of business at UoN, Robert Rugimbana & Professor Paul Ryder)
    10. 10. 27 Feb – Ian Firns brought up the matter again to UoN’s Vice Chancellor, Professor Roger Holmes</li></ul>Timeline – Jan to Feb '03<br />
    11. 11. 14 March – UoN appointed Professor David Lamond as an external investigator - “ Did not exercise their responsibilities in dealing with Mr Firn’s allegation” and individuals “acted in good faith but on the basis of a fundamental misunderstanding of the nature of plagiarism”<br />-Recommendation to put the staff members through remedial training session<br />Timeline – March '03<br />
    12. 12. August - Mr Firns furious over results by Professor Lamond and UoN dismiss his allegations<br />Mr Firns lodged a complaint with NSW ICAC<br />Professor Holmes openly expressed to the media that he welcomed the move?<br />WHY? And why choose media to express?<br />Timeline – Aug'03<br />
    13. 13. Before ICAC investigation is revealed<br />Media, Channel Nine’s Sunday granted an intervewi with Roger Holmes after the story goes on air<br />Pre- interview – a talk on Plagarism. Invited guests Ian Firns and Australia’s Education Minister Brendan Nelson<br />“There will be absolutely no sympathy from the commonwealth government, if quality of education is compromised”.<br />Problem Brewing<br /><ul><li>Dr Brendan John Nelson
    14. 14. Minister of Education </li></li></ul><li>Professor Vice-Chancellor Roger Holmes at the University of Newcastle, Australia<br />What should he do?<br />UoN Spokesperson <br />
    15. 15. <ul><li>What Roger Holmes did prior to Sunday’s interview
    16. 16. Request all expert lectuere involed to stay away from media
    17. 17. Convinced David Lamond to withdraw from interview
    18. 18. What are the sentiments prior to Roger Holmes’ interview?
    19. 19. All accusation directed to UoN
    20. 20. Minister of Education unsympathetic and will take action against university
    21. 21. Media is aggressive and opinionated
    22. 22. On –Air interview arranged after story covered on UoN suspected plagarism</li></ul>The Tell-All Interview<br />
    23. 23. Framework – Analysis of Choices<br />
    24. 24. Framework – UoN Reputation & Resources<br />UoN reputable for being top research universities<br />UoN wants to restore reputation<br />No punishment by the state and continuous funding<br />Short lived media coverage <br />Lecturers to be united in supporting Holmes’ decision <br />Restore confidence in Australian education<br />Maintain revenue stream from overseas students and future students<br />Resources<br />HR to organize training for teaching staff and to synchronize all definition of plagiarism to both student and lecturers<br /> Time – to implement new protocol by January’04 (New Semester)<br />
    25. 25. Ethos: We will do what is Right - Apologize and provide solution<br />Logos: We are not Along but - Plagiarism common in Australian Universities and UoN will step up to strengthen its quality<br />Logos: Only Misunderstanding - Different form of marking schemes because of differences in expectations in overseas students. Solution is to standardize marking <br />Roger Holmes Choices<br />
    26. 26. Message: Very Apologetic about the compromised quality at UoN. (Focus on UoN)<br />Explain there is misunderstanding in the nature of plagiarism among staff.<br />Staff with unlawful conduct will be dealt with. (not to be named)<br />Solution: Define proper protocol to correct plagiarism.<br />Constituency/Audience<br />Government – to continue with government funding<br />Potential and Current Students – supportive of Australian education<br />Overseas Students – to endorse the quality of Australian education<br />Lecturers – to support stringent measures against plagiarism<br />Choice 1: Ethos – We will do what is right<br />
    27. 27. Message: Plagiarism common in Australian Universities and UoN unfortunately was one of them.<br />Not naming other Universities <br />UoN will step up to strengthen its education quality <br />Staff with unlawful conduct will be dealt with. (not to be named)<br />Solution: Define proper protocol to correct plagiarism<br />Constituency/Audience<br />Government – to continue with government funding<br />Potential and Current Students – supportive of Australian education <br />Overseas Students – to endorse the quality of Australian education<br />Lecturers – to support stringent measures against plagiarism<br />Choice 2: Logos – We are not Alone but <br />
    28. 28. Choice 3: Logo – Only Misunderstanding<br />Message: Not admitting any mistake<br />Explain there is misunderstanding in the nature of plagiarism among staff.<br />Explain that there could be difference in marking schemes because of differences in expectations in overseas students. <br />Solution is to standardize marking <br />Content vs Plagarism (originality of ideas)<br />Solution: Define proper protocol for plagiarism<br />Constituency/Audience<br />Government – to continue with government funding<br />Potential and Current Students – supportive of Australian education<br />Overseas Students – to endorse the quality of Australian education<br />Lecturers – to support the reasons provided by Holmes<br />
    29. 29. Professor Vice-Chancellor Roger Holmes at the University of Newcastle, Australia<br />Reputable in professional and community activities.<br />The culprit is Head of the Graduate of Business, Professor Paul Ryder, suspected corruption.<br />Who should deliver the message?<br />
    30. 30. Lecturers – to assess their opinions on the reasons provided (Any grievances or is there unity?)<br />Government – to continue with government funding and no penalty to UoN<br />Potential and Current Students – supportive of Australian education<br />Overseas Students – to continue apply into UoN<br />Media coverage died down within a few months<br />Effectiveness of Message<br />
    31. 31. http://sgp1.paddington.ninemsn.com.au/sunday/political_transcripts/transcript_1352.asp<br />What Actually Happened?<br />
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