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Facts and information on text marketing. contact for additional information

Facts and information on text marketing. contact for additional information

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  • 1. Text Message Marketing Don’t be the last on board!
  • 2. What Text Messaging Means?
    • “ Instant gratification marketing for the revolutionary business market”
    • in ~stant (a)
    • immediate, direct, current
    • ; direct “one to one” to your customers
    • : instant results, change to your company
  • 3. SMS Marketing Statistics
    • Mobile subscriptions in the US have grown from 195 million in 2005 to over 255 million in 2007 . 68% of the US population uses text messaging.
    • 80%+ of mobile users keep their cell phone with them all day long, with the average mobile user carrying their phone 14 hours/day
    • Over 2.5 BILLION text messages are sent out every day in the US, over 75 BILLION a month with 2.3 trillion messages predicted by the end of 2008.
    • 18-29 year old consumers when surveyed use text more frequently than voice.
    • When surveyed, 36% of US consumers prefer text marketing to direct mail, radio and TV advertisements.
    • The mobile web marketing channel is projected to make $16 billion by 2011.
  • 4. Traditional Marketing vs. SMS
    • On average only 30% of email marketing messages are opened in 12 hours or more .
    • The average text marketing message is opened 94% of the time in 9 minutes or less .
    • Average mail / email response rates are less than 1% .
    • Average opt-in text marketing response rates are 15-17% .
    • That’s 3000% greater than direct mail & 750% greater than email.
  • 5. Why is Text Marketing Unique?
    • Instant gratification and call to action, no remembering web addresses for when you do have access to the internet or deleting email spam and unwanted offers.
    • Messages stay on their phone and are constantly passed/referred to other consumers.
    • 1 to 1 interactivity vs. one-to-many "dead" media–mobile offers the reach of broadcast with the power of 1-to-1 interactivity
    • The consumer is always “available” and “online”.
    • Opt-in marketing creates wanted offers.
    • Response rates and ROI are untouchable.
    • Intimate, it’s always on the person.
  • 6. The Potential of Mobile Marketing
    • According to a report by Nielsen mobile, 23% of mobile subscribers were exposed to mobile advertising in the last 30 days .
    • 50% of those users responded to those mobile advertisements
    • Of the 303.6 Million US population over 255 Million have mobile phones, and 82% have text messaging capabilities and 72% have access to the Internet through their mobile phone
    • In 2007 a Mobile Marketing study found over 75% of Hispanic Consumers own a mobile phone and use it regularly.
  • 7. The Only Question Is
    • So lets see…95% of businesses today have a website, when less than 5 years ago you thought you didn’t need one. And now ONLY 3% of businesses have a mobile marketing strategy. While everyone agrees that it’s no exaggeration to say mobile advertising will REVOLUTIONIZE the way you reach your consumers…why wait until all your competitors are doing it and you have to have a mobile strategy?
    • The fact is just about EVERYONE agrees on two things:
      • The Internet was…Websites were…Mobile Marketing is!
      • And it’s happening right NOW !
  • 8. Examples of Text Message Marketing
  • 9. Mobile Grand Opening Salad Creations Grand Opening of New Store Location Free Salad + Get Hundreds of Opt ins to Market each week
  • 10. Sporting Event Promotion Oreo Brand Promotion with Contest Entry for Nascar Tickets Thousands of entries at Nascar Events vs. No Future Advertising Medium- Instant Accountability
  • 11. Ikea Furniture College Promotion College Dorm Furniture Promotion on Campus : Instant 20% off coupons sent to College students phones. Instant tracking from College Campuses
  • 12. Quizzes, Trivia & Voting Creating a quiz, trivia game or voting campaigns are the quickest and easiest way to engage your customers with immediate results. Text4ROI can dramatically reduce your costs of gathering customer information in near real time and building brand loyalty to your products or services. Based on customer responses, additional revenue opportunities and offer promotions can be created as well.
    • Which golf balls do you prefer?
    • TEXT GOLF & A,B,C, D to 70626
    • Titleist
    • Nike
    • Taylor Made
    • Bridgestone
    Customer Response: A Customer Response: Y
  • 13. Survey & Polls Creating a survey is the quickest and easiest way to receive immediate feedback from your customers or potential customers. Dramatically lowering your costs of gathering customer information in near real time and having the ability to personalize your response and act immediately. TEXT “ DANNYS ” to 70626 Help with our customer satisfaction by taking our survey and receive a chance to win a $50 gift card. Customer Response: DANNYS Customer Response: D An alert is sent to the managers cell phone with customers info
  • 14. Mobile, Gift & Discount Coupons Delivering coupons to consumer’s cell phones can be received and used instantly since the device is always on them. You can drive volume to your store location when you WANT increased volume on your slow days, promote specials and new products. Create VIP mobile only coupons that are not available to the general public that will drive customers to want to be part of your VIP coupon program and to tell their friends to join as well. Viral Marketing! Customer Response: RITA Customer Response: YES
  • 15. Mobile, Gift & Discount Coupons Delivering coupons to consumer’s cell phones can be received and used instantly since the device is always on them. You can drive volume to your store location when you WANT increased volume on your slow days, promote specials and new products. Create VIP mobile only coupons that are not available to the general public that will drive customers to want to be part of your VIP coupon program and to tell their friends to join as well. Viral Marketing ! Customer Response: “JOES” Customer Response: YES
  • 16. Contests & Sweepstakes Allowing consumers to participate in contest promotions through their mobile device whether they are watching TV, driving by a billboard or sitting at a concert drives immediate call to action and participation. Since a mobile device is on the consumer 84% of the time this type of campaign creates instant participation rather than possible website visitors in the future. Customer Response: “WIN” Customer Response: “FAN” Do a “Call to Action” on the Jumbo-Tron screen at a concert to win FREE tickets to see the band at Fan Fair or instantly for 1 lucky winner can join the band back stage after the show. Now you get thousands of people joining the bands VIP Fan Club or promoting a brand that sponsors the show.
  • 17. Store Locator Consumers can text a location, address or zip code and receive back in a text message the nearest store location information. Consumers who don’t have internet access on their mobile device or don’t want to pay the cost for 411 information can get real time and call to action information on your business. Customer Response: MANGO/78613 Customer Response: Y
  • 18. Real Estate Messaging
    • Potential buyers can text when they are interested in details on a home 24X7
    • Potential Buyers receive home information
    • Realtors can view online activity on that particular listing and call back prospects as needed.
    Real estate messaging provides real estate agents with an innovative, affordable way to deliver instant information on their listings 24X7, while capturing valuable lead information. Separate yourself from your competitor. Get additional listings by having a key differentiator as well as get new referral business.
  • 19. Customer Alerts & Payment Reminders
    • OTHER EXAMPLES:
    • Payment and billing reminders for current customers or members.
    • Mandatory opt-ins for sub-prime borrowers as cell phones are more likely an immediate and one-to-one notification.
    • Notifications for credit cards that are no longer valid or denied.
    Today customer Alerts and Payment Reminders are effective ways to notify consumers of subscription renewals, memberships or late payments. As more consumers swap home phones for cell phones. Companies can reduce internal call center costs and allow for 60%+ call to action dramatically reducing your outbound call center costs.
  • 20. Contact Information
    • For further information:
    • Carrie Chitsey
    • [email_address]
    • 512-986-7341
    • www.text4roi.com