Late 2011: political context...• Danilo Medina’s campaign had started. Had a 3-axis claim: “Correct what’s wrong”, “Continue what’s right” and “Do what’s never been done”.• Polls indicated a closed diﬀerence between Danilo Medina and Hipólito Mejía (his main opponent)1.• Out of a universe of 6.5 million voters, the 18-29 years old segment weighed 27%2.• Social media channels have been used up to that day as a way of citizen pressure.1 La guerra de encuestas2 Jóvenes estudiantes decidirán elecciones
the challenges 1. Turn yo ung people into the important stakeho lders of the campaign, providing anscenario where they could express their vission of the Dom inican Republic they dream of. 2. Raise the level of th e political debate among dominicans. 3. P romote a culture of cit izen participation regardless of political affiliation. 4. Seek fo r consensus about what the popu lation thinks needs to be done, corrected & continued.
A virtual plataform for citizen engagement regardless of political affiliation, where people could subm it proposals, vote & comment ton them. The most valued ideas would become part of the governmen program of Dan ilo Medina & Margarita Cedeño.
the process... Post Votet n See your & comme ideas proposal on proposals in action
key dates...01.31.2012 03.22.2012 04.12.2012Started proposals Ended “Governmentsubmissions proposals Plan” National submittions Presentation +15 offline seminars 04.05.2012 +1000 trained on Ended how to use the proposals platform evaluation
results• Most used hashtag on the 2012 presidential campaign• Twitter: 31% growth of followers (from 22.8K to 33K) in 3 months• Facebook: 44% growth of fans (from 130.5K to 233.5K) in 3 months Lanzamiento “Ponte pa’ tu país”
results...3027 524 364 y 32 proposals published evaluated b incorporatedproposals 1409 the technical in government 4425submitted votes comments comittee plan
key takeaways...Understand Change:Citizens are politically organizing themselvesthrough social channels, without parties,without traditional media.Innovation = New way of doing politics ispossible:First iniciative, in América Latina y theCaribbean to allow citizens to submit proposalsto be included in a government program.
Thanks! Claudia Chez Abreu Digital Communications DirectorDanilo Medina 2012 Presidential Campaign @cchez