#pontepatupais #caribgrowth
Late 2011: political context...• Danilo Medina’s campaign had started. Had a 3-axis      claim: “Correct what’s wrong”, “C...
the challenges  1. Turn yo ung people into the important stakeho   lders of the campaign, providing anscenario where   the...
A virtual plataform for citizen engagement regardless of political affiliation, where people could subm  it proposals, vot...
the process... Post            Votet                    n                                See   your          & comme      ...
key dates...01.31.2012                         03.22.2012             04.12.2012Started proposals                     Ende...
results• Most used hashtag on the 2012 presidential campaign• Twitter: 31% growth of followers (from 22.8K to 33K) in 3 mo...
results...3027             524                364 y             32             proposals published   evaluated b      inco...
results...Top 15 subjects:Education                           67 proposals   609 votesPublic Administration               ...
key takeaways...Understand Change:Citizens are politically organizing themselvesthrough social channels, without parties,w...
Thanks!            Claudia Chez Abreu     Digital Communications DirectorDanilo Medina 2012 Presidential Campaign         ...
Innovadores Globales: "Ponte pa' tu pais"
Innovadores Globales: "Ponte pa' tu pais"
Innovadores Globales: "Ponte pa' tu pais"
Innovadores Globales: "Ponte pa' tu pais"
Innovadores Globales: "Ponte pa' tu pais"
Innovadores Globales: "Ponte pa' tu pais"
Innovadores Globales: "Ponte pa' tu pais"
Innovadores Globales: "Ponte pa' tu pais"
Innovadores Globales: "Ponte pa' tu pais"
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Innovadores Globales: "Ponte pa' tu pais"

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Danilo Medina's digital strategy for his 2012 presidential campaign #PontePaTuPais #CaribGrowth

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Innovadores Globales: "Ponte pa' tu pais"

  1. 1. #pontepatupais #caribgrowth
  2. 2. Late 2011: political context...• Danilo Medina’s campaign had started. Had a 3-axis claim: “Correct what’s wrong”, “Continue what’s right” and “Do what’s never been done”.• Polls indicated a closed difference between Danilo Medina and Hipólito Mejía (his main opponent)1.• Out of a universe of 6.5 million voters, the 18-29 years old segment weighed 27%2.• Social media channels have been used up to that day as a way of citizen pressure.1 La guerra de encuestas2 Jóvenes estudiantes decidirán elecciones
  3. 3. the challenges 1. Turn yo ung people into the important stakeho lders of the campaign, providing anscenario where they could express their vission of the Dom inican Republic they dream of. 2. Raise the level of th e political debate among dominicans. 3. P romote a culture of cit izen participation regardless of political affiliation. 4. Seek fo r consensus about what the popu lation thinks needs to be done, corrected & continued.
  4. 4. A virtual plataform for citizen engagement regardless of political affiliation, where people could subm it proposals, vote & comment ton them. The most valued ideas would become part of the governmen program of Dan ilo Medina & Margarita Cedeño.
  5. 5. the process... Post Votet n See your & comme ideas proposal on proposals in action
  6. 6. key dates...01.31.2012 03.22.2012 04.12.2012Started proposals Ended “Governmentsubmissions proposals Plan” National submittions Presentation +15 offline seminars 04.05.2012 +1000 trained on Ended how to use the proposals platform evaluation
  7. 7. results• Most used hashtag on the 2012 presidential campaign• Twitter: 31% growth of followers (from 22.8K to 33K) in 3 months• Facebook: 44% growth of fans (from 130.5K to 233.5K) in 3 months Lanzamiento “Ponte pa’ tu país”
  8. 8. results...3027 524 364 y 32 proposals published evaluated b incorporatedproposals 1409 the technical in government 4425submitted votes comments comittee plan
  9. 9. results...Top 15 subjects:Education 67 proposals 609 votesPublic Administration 38 proposals 403 votesMicro, Small & Medium Enterprises 10 proposals 284 votesTransportation 25 proposals 209 votesEnvironment 17 proposals 186 votesInfraestructure 23 proposals 184 votesArt & Culture 15 proposals 131 votesPublic Safety 18 proposals 124 votesSocial Assistance 16 proposals 123 votesEnergy 16 proposals 122 votesInnovation, Science & Technology 12 proposals 120 votesTurismo 19 proposals 111 votesHealth 15 proposals 110 votesEmployment 10 proposals 106 votesTax Reform 11 proposals 96 votes
  10. 10. key takeaways...Understand Change:Citizens are politically organizing themselvesthrough social channels, without parties,without traditional media.Innovation = New way of doing politics ispossible:First iniciative, in América Latina y theCaribbean to allow citizens to submit proposalsto be included in a government program.
  11. 11. Thanks! Claudia Chez Abreu Digital Communications DirectorDanilo Medina 2012 Presidential Campaign @cchez

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