Bing and Its Advertising Opportunities
Cedric Chambaz | EMEA Marketing Lead
Bing Ads
@CEDRICtus

Microsoft Confidential
Together, Yahoo Search and Bing deliver
a competitive search offering
that provides advertisers quality audiences
through ...
Bing Ads: a global platform for a quality reach across 5 continents
Existing Markets

Europe

UK
France
Ireland
Spain
Ital...
“

Impressions have increased 44%. The click
rate jumped by 43% whilst the cost per click
dropped 46%.

”

Jana Fiaccola, ...
Marin Software Custom Study
Yahoo Bing Network grows clicks whilst maintaining low prices

The Eurozone
+88%
Clicks

Sampl...
Great traffic that advertisers want more of….

Microsoft Confidential
Yahoo Bing Network Mobile & Tablet is growing

UK Volume by Device 2012-13

iOS

29.9% UK share in May 20132

Windows Phon...
Delivering differentiated user experiences

100 million
copies

60 million
consoles
Microsoft Confidential

9.2% share EU5...
Bing Integration Into Office
Enriching our productivity with seamless search capabilities.

1

Bing Finance
for Excel

2

...
Windows 8.1 Smart Search
powered by Bing

Microsoft Confidential
Questions?

Microsoft Confidential
Bing is a platform - for Internet Advertising Association
Bing is a platform - for Internet Advertising Association
Bing is a platform - for Internet Advertising Association
Bing is a platform - for Internet Advertising Association
Upcoming SlideShare
Loading in...5
×

Bing is a platform - for Internet Advertising Association

214

Published on

Bing is at the core of Microsoft vertical integration, and a technology platform that contributes to the paradigm change of search.

Published in: Marketing, Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
214
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Bing is a platform - for Internet Advertising Association

  1. 1. Bing and Its Advertising Opportunities Cedric Chambaz | EMEA Marketing Lead Bing Ads @CEDRICtus Microsoft Confidential
  2. 2. Together, Yahoo Search and Bing deliver a competitive search offering that provides advertisers quality audiences through a new, enhanced global platform that enables stronger business results with less effort. Microsoft Confidential * Bing Only 1. The Yahoo Bing Network includes Microsoft and Yahoo! sites in Europe. comScore qSearch (custom), June 2013. 2. Nielsen NetRating December 2012
  3. 3. Bing Ads: a global platform for a quality reach across 5 continents Existing Markets Europe UK France Ireland Spain Italy Netherlands Norway Germany Austria Switzerland Finland Sweden Denmark Americas USA Canada Mexico Argentina Peru Colombia New! Venezuela Chili Brazil Asia China* Indonesia Malaysia Philippines Singapore Thailand Vietnam Australia* New Zealand* Hong Kong Taiwan Asia India Buying Power Index (worldwide) Microsoft Confidential * Bing Only 1. The Yahoo Bing Network includes Microsoft and Yahoo! sites in Europe. comScore qSearch (custom), June 2013. 2. Nielsen NetRating December 2012
  4. 4. “ Impressions have increased 44%. The click rate jumped by 43% whilst the cost per click dropped 46%. ” Jana Fiaccola, QUISMA GmbH “ UK CPCs are 25% lower than Google’s. ROI is 8% higher than Google’s ” Adobe Media Optimizer custom research comparing YBN to Google, Dec 2012 Microsoft Confidential “ The easy handling enables account managers to invest more time in Bing Ads. Yahoo Bing Network is an important part of the advertiser mix to target users that don‘t use Google. Mirko Teichert, Blue Summit Media GmbH ”
  5. 5. Marin Software Custom Study Yahoo Bing Network grows clicks whilst maintaining low prices The Eurozone +88% Clicks Sample of the Marin Global Search Index, customers buying in EUR, Q2 2103 indexed vs. Q2 2012. All devices, partner Network excluded. Microsoft Confidential
  6. 6. Great traffic that advertisers want more of…. Microsoft Confidential
  7. 7. Yahoo Bing Network Mobile & Tablet is growing UK Volume by Device 2012-13 iOS 29.9% UK share in May 20132 Windows Phone 2.5X MOBILE 1Internal 2Source: 5X TABLET YBN data, YoY growth Jul 13 vs. Jul 2012 http://wmpoweruser.com/kantar-windows-phone-shows-strong-growth-in-most-global-markets/ Up 3.7 points in the year to May 2013 to 7.8%2
  8. 8. Delivering differentiated user experiences 100 million copies 60 million consoles Microsoft Confidential 9.2% share EU5 1 billion use Office 700 million registered users
  9. 9. Bing Integration Into Office Enriching our productivity with seamless search capabilities. 1 Bing Finance for Excel 2 Bing Maps for Excel 3 Bing Image Search for Word 4 Bing News Search for Word 5 Bing Dictionary for Word and Excel
  10. 10. Windows 8.1 Smart Search powered by Bing Microsoft Confidential
  11. 11. Questions? Microsoft Confidential
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×