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Bing is a platform - for Internet Advertising Association
Bing is a platform - for Internet Advertising Association
Bing is a platform - for Internet Advertising Association
Bing is a platform - for Internet Advertising Association
Bing is a platform - for Internet Advertising Association
Bing is a platform - for Internet Advertising Association
Bing is a platform - for Internet Advertising Association
Bing is a platform - for Internet Advertising Association
Bing is a platform - for Internet Advertising Association
Bing is a platform - for Internet Advertising Association
Bing is a platform - for Internet Advertising Association
Bing is a platform - for Internet Advertising Association
Bing is a platform - for Internet Advertising Association
Bing is a platform - for Internet Advertising Association
Bing is a platform - for Internet Advertising Association
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Bing is a platform - for Internet Advertising Association

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Bing is at the core of Microsoft vertical integration, and a technology platform that contributes to the paradigm change of search.

Bing is at the core of Microsoft vertical integration, and a technology platform that contributes to the paradigm change of search.

Published in: Marketing, Technology, Business
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  • 1. Bing and Its Advertising Opportunities Cedric Chambaz | EMEA Marketing Lead Bing Ads @CEDRICtus Microsoft Confidential
  • 2. Together, Yahoo Search and Bing deliver a competitive search offering that provides advertisers quality audiences through a new, enhanced global platform that enables stronger business results with less effort. Microsoft Confidential * Bing Only 1. The Yahoo Bing Network includes Microsoft and Yahoo! sites in Europe. comScore qSearch (custom), June 2013. 2. Nielsen NetRating December 2012
  • 3. Bing Ads: a global platform for a quality reach across 5 continents Existing Markets Europe UK France Ireland Spain Italy Netherlands Norway Germany Austria Switzerland Finland Sweden Denmark Americas USA Canada Mexico Argentina Peru Colombia New! Venezuela Chili Brazil Asia China* Indonesia Malaysia Philippines Singapore Thailand Vietnam Australia* New Zealand* Hong Kong Taiwan Asia India Buying Power Index (worldwide) Microsoft Confidential * Bing Only 1. The Yahoo Bing Network includes Microsoft and Yahoo! sites in Europe. comScore qSearch (custom), June 2013. 2. Nielsen NetRating December 2012
  • 4. “ Impressions have increased 44%. The click rate jumped by 43% whilst the cost per click dropped 46%. ” Jana Fiaccola, QUISMA GmbH “ UK CPCs are 25% lower than Google’s. ROI is 8% higher than Google’s ” Adobe Media Optimizer custom research comparing YBN to Google, Dec 2012 Microsoft Confidential “ The easy handling enables account managers to invest more time in Bing Ads. Yahoo Bing Network is an important part of the advertiser mix to target users that don‘t use Google. Mirko Teichert, Blue Summit Media GmbH ”
  • 5. Marin Software Custom Study Yahoo Bing Network grows clicks whilst maintaining low prices The Eurozone +88% Clicks Sample of the Marin Global Search Index, customers buying in EUR, Q2 2103 indexed vs. Q2 2012. All devices, partner Network excluded. Microsoft Confidential
  • 6. Great traffic that advertisers want more of…. Microsoft Confidential
  • 7. Yahoo Bing Network Mobile & Tablet is growing UK Volume by Device 2012-13 iOS 29.9% UK share in May 20132 Windows Phone 2.5X MOBILE 1Internal 2Source: 5X TABLET YBN data, YoY growth Jul 13 vs. Jul 2012 http://wmpoweruser.com/kantar-windows-phone-shows-strong-growth-in-most-global-markets/ Up 3.7 points in the year to May 2013 to 7.8%2
  • 8. Delivering differentiated user experiences 100 million copies 60 million consoles Microsoft Confidential 9.2% share EU5 1 billion use Office 700 million registered users
  • 9. Bing Integration Into Office Enriching our productivity with seamless search capabilities. 1 Bing Finance for Excel 2 Bing Maps for Excel 3 Bing Image Search for Word 4 Bing News Search for Word 5 Bing Dictionary for Word and Excel
  • 10. Windows 8.1 Smart Search powered by Bing Microsoft Confidential
  • 11. Questions? Microsoft Confidential

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