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95% of farmers and landowners believe renewables are crucial to the future of UK farming. But 42% of farmers and landowners are confused about their renewable energy options.
This ‘communications gap’ is a big challenge for renewables companies looking to sell solar, wind and micro hydro to farmers and landowners. But it’s a huge opportunity for those that get their communications right.
At CCgroup, a cleantech PR agency, we wanted to find out how renewables companies can address this opportunity. We surveyed 130 farmers and landowners to find out how they research purchases, what matters to them and what makes them buy.
With this insight, we can confidently advise renewables companies on how to best communicate with farmers and landowners. From messaging, to content, and delivery.
The full report is available here: http://info.ccgrouppr.com/how-to-talk-so-farmers-and-landowners-listen